Facebook Ad Strategies to Boost Backtoschool Sales

Facebook Ad Strategies to Boost Backtoschool Sales

This article provides an in-depth analysis of back-to-school market trends, highlighting its significance as the second largest shopping season after Christmas. Through data analysis, it reveals consumer price sensitivity and a surge in demand for electronics. YinoLink offers Facebook advertising strategies, including pre-heating, scaling, long-tail planning, and Reels short video marketing. It also details interest-based audience targeting strategies, empowering sellers to succeed during the back-to-school season. The strategies aim to help businesses effectively reach their target demographic and maximize their return on investment during this crucial period.

01/27/2026 Logistics Industry Insights
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Retailers Face Holiday Strain As Port Strikes Threaten Imports

Retailers Face Holiday Strain As Port Strikes Threaten Imports

The National Retail Federation (NRF) reports that US import volume remains high as retailers proactively prepare for potential port strikes on the East and Gulf Coasts. July imports increased by 21% year-over-year, with August projected to reach a new high for the year. The NRF urges labor and management to return to the negotiating table to avoid a strike that would disrupt supply chains and the economy. Full-year import volume is expected to increase by 12.3%, while retail sales are projected to grow by 2.5%-3.5%.

01/30/2026 Logistics
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Japan Ecommerce Sellers Guide to Ocean Freight for FBA

Japan Ecommerce Sellers Guide to Ocean Freight for FBA

This article provides an in-depth analysis of the FBA ocean freight process to Japan, offering a comprehensive logistics optimization guide for cross-border e-commerce sellers. It covers topics such as selecting logistics service providers, detailed explanations of the ocean freight process, key considerations, additional cost factors, and strategies for evaluating and addressing return rates. The aim is to help sellers reduce costs, improve efficiency, and successfully expand into the Japanese market. This guide provides actionable insights for navigating the complexities of FBA ocean freight to Japan.

02/02/2026 Logistics Encyclopedia
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Douyin Introduces 100point Merchant Scoring System

Douyin Introduces 100point Merchant Scoring System

Douyin Experience Score has undergone a significant update, transitioning from a 5-point to a 100-point system with a shortened 30-day assessment cycle. The new rules refine the evaluation metrics for product, service, and logistics experience, aiming to enhance overall user experience on the platform. Merchants need to pay close attention to key indicators such as negative review rate, return rate, average response time, after-sales rejection rate, and timely pickup rate. Optimizing operational strategies is crucial for gaining a competitive edge under the new regulations.

01/04/2026 Logistics Industry Insights
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Exploring Ancillary Services in Aviation The Controversy Over Seat Selection Fees

Exploring Ancillary Services in Aviation The Controversy Over Seat Selection Fees

Recently, China United Airlines was fined for charging a seat selection fee, sparking widespread discussion within the industry about ancillary services. While some airlines still charge seat selection fees on international routes, this incident highlights the inadequacy of domestic regulations regarding ancillary services. Seat selection is seen as a market innovation, but requires policy support for healthy development. As the industry continues to explore and update regulations, the future stance of domestic airlines on ancillary service fees remains uncertain.

07/28/2025 Logistics
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US Container Imports Slow in June Amid Trade Shifts

US Container Imports Slow in June Amid Trade Shifts

Descartes' latest report reveals a slight month-over-month increase in US container imports for June, but a year-over-year decline. Imports from China continue to fall, while Southeast Asia is gaining prominence. West Coast ports are regaining market share, with the Port of Los Angeles showing strong performance. The report emphasizes the importance for businesses to monitor policy changes, optimize supply chains, enhance digitalization, strengthen risk management, and embrace innovation to navigate the evolving trade landscape.

01/15/2026 Logistics
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US Container Imports Rise in June As Trade Patterns Shift

US Container Imports Rise in June As Trade Patterns Shift

A Descartes report indicates that U.S. container imports increased by 1.8% month-over-month in June, but decreased by 3.5% year-over-year. Ongoing adjustments to trade policy with China continue to impact imports, with China's share reaching a four-year low, signaling accelerated supply chain diversification. West Coast ports are showing a strong rebound, indicating a rebalancing of trade flows. These shifts suggest evolving dynamics in global trade patterns and the increasing importance of alternative sourcing strategies.

01/15/2026 Logistics
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US Imports Decline in August As Tariffs Impact Trade

US Imports Decline in August As Tariffs Impact Trade

US imports saw a slight month-over-month decrease in August, with year-over-year growth slowing, indicating the impact of tariffs. While factors like hurricanes add uncertainty, the underlying fundamentals remain solid. Businesses should diversify sourcing, optimize supply chains, monitor policy changes, strengthen risk management, and adapt flexibly to trade challenges. The slowdown in import growth suggests that companies are already adjusting to the new trade environment, but further monitoring is crucial to assess the long-term effects.

02/03/2026 Logistics Industry Insights
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Consolidated Freight Forwarding Efficient and Safe Shipping Details and Strategies

Consolidated Freight Forwarding Efficient and Safe Shipping Details and Strategies

The article shares key considerations for LCL cargo transportation, including the importance of not specifying a particular shipping company, emphasizing transport terms, ensuring accurate billing, evaluating costs, and protecting intellectual property rights. By focusing on these details, the chances of smooth and efficient transportation are improved, contributing to the successful development of international trade.

07/23/2025 Logistics
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