Amazon Sellers Adopt Plus Sign Strategy for Keyword Targeting

Amazon Sellers Adopt Plus Sign Strategy for Keyword Targeting

Is your Amazon Sponsored Brands campaign's broad match targeting going astray? This article highlights the differences between Sponsored Brands and Sponsored Products ads, emphasizing the importance of using the '+' symbol before keywords. This strategy helps you achieve precise targeting, improve conversion rates, and avoid wasting your advertising budget. By understanding this nuance, you can optimize your Sponsored Brands campaigns for better performance and a higher return on ad spend.

12/29/2025 Logistics Encyclopedia
Read More
Google Ads Enhances ROI Tracking for Ecommerce Advertisers

Google Ads Enhances ROI Tracking for Ecommerce Advertisers

When e-commerce platforms connect with Google Ads, merchants face challenges such as misattribution in ROI tracking. This paper delves into these issues and provides solutions based on Google Ads technologies. These include leveraging GCLID, custom parameters, and server-side matching to achieve accurate merchant-level conversion tracking. This enhances advertising efficiency and improves merchant trust by providing a clearer understanding of the return on their ad spend.

12/29/2025 Logistics Industry Insights
Read More
Experts Share Tips for Pet Ecommerce Success on Chewy

Experts Share Tips for Pet Ecommerce Success on Chewy

Dashu Cross-border offers Chewy pet e-commerce platform onboarding support services, helping sellers efficiently and compliantly complete qualification reviews, operational model planning, logistics fulfillment solutions, and financial return planning. Through one-stop service, it helps sellers easily enter the Chewy platform and seize pet e-commerce market opportunities. The service streamlines the process, ensuring a smooth entry for businesses looking to tap into the growing demand for pet products online.

01/15/2026 Logistics Industry Insights
Read More
Invalid Emails Drain Marketing ROI Study Reveals

Invalid Emails Drain Marketing ROI Study Reveals

SmartPush email verification identifies invalid email addresses, improving deliverability, reducing costs, and protecting sender reputation. Regularly cleaning your email list ensures efficient email marketing campaigns. By removing inactive or non-existent addresses, you optimize your sender score and avoid being flagged as spam. This proactive approach leads to higher engagement rates and a better return on investment for your email marketing efforts. Maintain a healthy list for optimal performance.

01/23/2026 Logistics Industry Insights
Read More
Guide to Mastering Google Search Ads for Digital Marketers

Guide to Mastering Google Search Ads for Digital Marketers

This article provides an in-depth analysis of Google Search Ads, covering their display formats, preparation steps, key advantages, and optimization strategies. It aims to help businesses effectively leverage this powerful platform to precisely target their desired customer base, optimize ad campaigns, and achieve their marketing objectives. By understanding these principles, businesses can gain a competitive edge in today's dynamic marketplace and maximize their return on investment from Google Ads.

01/23/2026 Logistics Industry Insights
Read More
Douyin Shop Affiliate Program Seller and Product Standards Guide

Douyin Shop Affiliate Program Seller and Product Standards Guide

This article provides an in-depth analysis of the admission requirements for TikTok Shop's Affiliate Marketing program, covering both merchant and product eligibility criteria. It emphasizes the importance of experience scores and product return rates. The article also introduces alternative sales methods beyond the Affiliate Marketing program, offering merchants diversified operational strategies. The focus is on helping merchants understand how to effectively leverage TikTok Shop for sales growth through various channels.

01/06/2026 Logistics Encyclopedia
Read More
Amazon EU Fashion Sellers Face GPSR AI Compliance Hurdles

Amazon EU Fashion Sellers Face GPSR AI Compliance Hurdles

Amazon Europe sellers face a looming deadline for compliance with the EU's General Product Safety Regulation (GPSR), requiring adherence by the end of 2024. Simultaneously, AI technology is empowering fashion e-commerce by optimizing the shopping experience with personalized size recommendations and fit review summaries, thus reducing return rates. Sellers should proactively address compliance challenges and embrace AI technologies to enhance competitiveness in the evolving e-commerce landscape.

12/29/2025 Logistics
Read More
Amazon Sellers Adopt Strategies to Lower High Ad Costs

Amazon Sellers Adopt Strategies to Lower High Ad Costs

Don't directly compete for expensive keywords on Amazon. Gradually reduce your reliance on high bids by focusing on long-tail keywords, improving organic rankings, and optimizing your product listings. This allows you to acquire high-quality traffic at a lower cost. By strategically refining your approach, you can minimize spending on competitive keywords and achieve sustainable, cost-effective growth on the Amazon platform, maximizing your return on investment.

12/30/2025 Logistics Industry Insights
Read More
Amazon Sellers Boost Sales with External Traffic Lightning Deals

Amazon Sellers Boost Sales with External Traffic Lightning Deals

Struggling with low traffic on your Amazon store? This article reveals how to leverage off-Amazon traffic in conjunction with Lightning Deals to achieve explosive sales growth. Say goodbye to high-cost, low-return influencer marketing and master the secrets to generating massive orders. Learn how to double your Amazon store's orders by strategically combining external traffic sources with compelling deals, resulting in a significant boost in sales and overall performance.

01/22/2026 Logistics Encyclopedia
Read More
Prologis Report Highlights US Industrial Real Estate Resilience

Prologis Report Highlights US Industrial Real Estate Resilience

The Prologis IBI report indicates a return to pre-pandemic levels of activity in the industrial real estate market. First-quarter rents rose by 4.4%, while vacancy rates remained low at 3.7%. Despite a decrease in new construction starts, market demand remains robust. Prologis anticipates continued rental growth in the future. Businesses and investors should closely monitor market dynamics to capitalize on opportunities and mitigate potential risks in this evolving landscape.

02/04/2026 Logistics Industry Insights
Read More