Have you ever wondered why some Douyin shops effortlessly collaborate with influencers and see soaring sales, while others struggle to gain traction? The answer often lies in overlooking the platform's powerful Select Alliance feature—a bridge connecting merchants with content creators that amplifies product visibility. However, gaining access to this promotional powerhouse requires meeting specific criteria. This guide breaks down the essential requirements for joining Douyin's Select Alliance program.
Select Alliance: Douyin's E-Commerce Accelerator
Douyin's Select Alliance serves as the platform's official marketing ecosystem, linking merchants with influencers. Businesses can upload products to the system, where content creators discover and promote them through shopping windows, live streams, and other channels. Influencers earn commissions on sales, while merchants benefit from expanded reach—a symbiotic relationship driving platform growth.
Merchant Requirements: The Experience Score Imperative
To qualify for Select Alliance participation, shops must meet these non-negotiable benchmarks:
- Operational Status: The store must be actively trading with normal business operations.
- Experience Score: The critical threshold—maintain a minimum 4.2/5 rating. This comprehensive metric evaluates service quality across product standards, shipping efficiency, and customer service responsiveness.
- Compliance Record: No history of severe violations including counterfeit sales or fraudulent transactions. Platform integrity violations may result in permanent bans.
- Recent Penalties: Zero Class B violations (quality or misrepresentation issues) within the preceding 30 days.
- Cross-Platform Standing: Associated e-commerce accounts under the same ownership must demonstrate clean compliance histories.
- Documentation: Accurate brand authentication materials submitted according to store classification requirements.
New Merchant Advantages
Shops within their first 60 days of operation receive relaxed experience score requirements—an important window to establish influencer partnerships before full metrics apply.
Product Eligibility: The Return Rate Threshold
Individual products must satisfy these promotion criteria:
- Return Rates: Maintain return percentages below category benchmarks for the previous 30 days.
- Shipping Performance: Achieve ≥45% order processing within 24 hours of payment.
- Customer Service: Maintain ≥65% satisfaction ratings for support interactions.
- Listing Accuracy: Complete product pages with correct categorization, titles, images, descriptions, and pricing.
- Detail Specifications: Comprehensive attribute documentation—promotional links alone don't qualify.
- Specialty Products: Regulated items (e.g., cosmetics, supplements) require verified certifications.
Category-Specific Standards
Premium segments enforce stricter requirements:
- Jewelry & Collectibles: 4.5+ experience score mandatory for campaign creation.
- Down Apparel: 4.6+ rating required to initiate promotions.
Removal Consequences
Non-compliant products face immediate delisting from the Select Alliance network, severing vital influencer distribution channels.
Alternative Growth Strategies
Merchants unable to access Select Alliance can explore other Douyin commerce options:
- Organic Discovery: Optimized product listings for search visibility.
- Self-Broadcasting: Merchant-hosted live shopping streams.
- Paid Promotion: Targeted advertising campaigns.
Each approach presents unique advantages, allowing businesses to develop customized sales strategies beyond the influencer ecosystem.