Helium 10 Launches Adtomic for Enhanced Amazon PPC Automation

Helium 10 Launches Adtomic for Enhanced Amazon PPC Automation

Helium 10's Adtomic platform has launched new "Keyword Details" and "Search Term Details" pages, aiming to provide Amazon sellers with more refined PPC advertising management tools. By deeply analyzing the performance of search terms and keywords, sellers can more effectively optimize their advertising campaigns and improve their return on advertising spend. This allows for data-driven decisions in PPC management, leading to better targeting and increased profitability. The new features offer granular insights into campaign performance.

12/30/2025 Logistics Industry Insights
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Ebay Sellers Guide Mastering Fixedprice Multiattribute Listings

Ebay Sellers Guide Mastering Fixedprice Multiattribute Listings

This article details the process and techniques for listing multi-attribute products on eBay using the Buy It Now format. It covers key aspects such as title optimization, category selection, image processing, attribute filling, description writing, price setting, shipping cost selection, promised shipping time, and return policy. Even novice sellers can quickly master eBay's Buy It Now sales strategy and improve store performance by following this guide. It provides a comprehensive overview for maximizing sales potential on eBay.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Cut Ad Costs with Longtail Keywords

Amazon Sellers Cut Ad Costs with Longtail Keywords

This article addresses the issue of high costs associated with core keywords in Amazon advertising. It proposes a solution using long-tail keywords to reduce expenses. The article details how to select appropriate long-tail keywords based on category competition and introduces effective methods to improve ad quality score, thereby lowering CPC bids. This helps sellers maximize their advertising effectiveness and achieve a greater return on investment by targeting more specific customer searches at a lower cost.

12/30/2025 Logistics Industry Insights
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Global Cosmetics Shipping Faces Regulatory Hurdles Experts Warn

Global Cosmetics Shipping Faces Regulatory Hurdles Experts Warn

This article provides an in-depth interpretation of the latest regulations for international express delivery of cosmetics, offering practical customs clearance strategies and tips to avoid common pitfalls. It emphasizes that cosmetics are not completely prohibited but rather "conditionally shippable." The key lies in choosing the right channel, controlling the quantity, ensuring proper packaging, and accurately declaring the contents to minimize the risk of detention or return. This approach helps ensure safe and fast delivery of cosmetic products internationally.

01/15/2026 Logistics Encyclopedia
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3pls Expand Tech and Scale to Meet Ecommerce Demand

3pls Expand Tech and Scale to Meet Ecommerce Demand

The continued growth of e-commerce presents both opportunities and challenges, with surging order volumes, high return rates, and labor shortages becoming increasingly prominent. Third-party logistics (3PL) providers, leveraging their technology, scale, and expertise, are crucial for e-commerce businesses to address these challenges and improve efficiency. Through the application of automation, artificial intelligence, and other technologies, 3PLs help companies optimize warehousing, transportation, and reverse logistics, thereby maintaining a competitive edge in the dynamic market.

01/07/2026 Logistics Industry Insights
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Retailers Adopt Threestep Strategy for Postholiday Ecommerce Returns

Retailers Adopt Threestep Strategy for Postholiday Ecommerce Returns

The post-peak season surge in e-commerce returns presents challenges for retailers. This paper explores effectively managing returns by building a centralized and integrated returns management foundation, incorporating returns into peak season planning, and leveraging technology to streamline processes. These strategies aim to enhance customer satisfaction, reduce costs, and maximize the value of returned merchandise. By implementing these approaches, retailers can maintain profitability even after the peak season rush, mitigating the negative impact of increased return volumes.

01/16/2026 Logistics Industry Insights
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Procurement Pros Adapt Strategies for Second Demand Peak

Procurement Pros Adapt Strategies for Second Demand Peak

Facing a potential second wave of the pandemic, procurement professionals must return to fundamental processes, monitor macroeconomic trends, deepen commodity management strategies, and reshape strategic sourcing to enhance supply chain resilience and ensure stable business operations. Data analysis plays a crucial role in risk quantification, predictive modeling, cost analysis, and supplier evaluation, enabling informed decision-making and proactive risk mitigation. By focusing on these key areas, organizations can navigate uncertainty and maintain a competitive edge in a volatile market.

01/19/2026 Logistics Industry Insights
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Robotic Forklifts Transform Logistics Amid Labor Shortages

Robotic Forklifts Transform Logistics Amid Labor Shortages

Facing labor shortages and the demand for increased efficiency, robotic forklifts are experiencing significant growth opportunities. This article analyzes the catalytic effect of the pandemic on the market and explores key factors such as return on investment, technological advancements, and expanding application scopes. It also emphasizes crucial considerations for companies when implementing robotic forklifts, including process optimization and phased implementation strategies. Successful adoption requires careful planning and a strategic approach to maximize benefits and minimize potential disruptions.

01/19/2026 Logistics Industry Insights
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Global Ecommerce Sellers Face Rising Shipping Rejections

Global Ecommerce Sellers Face Rising Shipping Rejections

This paper delves into the handling solutions for international express delivery refusals, including return to sender, local destruction, and third-party resale or donation. It analyzes the costs, risks, and applicable scenarios of each solution. Furthermore, it provides strategic recommendations for cross-border e-commerce sellers to address international express delivery refusals, aiming to help them minimize losses and optimize operations. The paper discusses practical approaches to mitigate the impact of refused shipments and improve efficiency in international logistics.

01/19/2026 Logistics Encyclopedia
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3pls Capitalize on Rising Ecommerce Returns Through Reverse Logistics

3pls Capitalize on Rising Ecommerce Returns Through Reverse Logistics

The surge in e-commerce returns has made reverse logistics a new profit center for businesses. Third-party logistics (3PL) providers, with their specialized expertise, help companies efficiently manage return processes, reduce operating costs, and improve customer satisfaction. Effective reverse logistics operations can double profits, and the Asian market holds immense potential. Businesses should seize this opportunity to optimize their reverse logistics strategies and leverage 3PL partnerships for competitive advantage in managing the growing volume of e-commerce returns.

01/20/2026 Logistics Industry Insights
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