Ozon Adopts Datadriven Strategies for 2026 Growth

Ozon Adopts Datadriven Strategies for 2026 Growth

This paper proposes three core principles for product selection on the Ozon platform in 2026: policy compliance, trend alignment, and multi-site applicability. It focuses on analyzing four potential product categories: healthy living, essential household goods, small appliances, and emotional consumption, providing specific niche recommendations and practical advice. The paper also warns against three common pitfalls in product selection: compliance certification, regional differences, and return risks. Finally, it offers differentiated product selection strategies for sellers at different stages, aiming to facilitate stable growth on the Ozon platform.

01/23/2026 Logistics Industry Insights
Read More
Global Trade Myths Debunked Amid Economic Shifts

Global Trade Myths Debunked Amid Economic Shifts

This paper reveals the truth behind the 'get-rich-quick' myth in the foreign trade industry. It analyzes the current challenges faced by the market, including the diminishing information asymmetry, intensified involution, high customer churn rates, and high risks for newcomers. The paper emphasizes that foreign trade practitioners should rationally assess the market, improve their capabilities, and return to a path of rational growth. It advocates for a more sustainable and realistic approach to foreign trade, moving away from unrealistic expectations of instant wealth.

01/07/2026 Logistics Industry Insights
Read More
Marketers Shift Focus to Upperfunnel Metrics for Longterm Growth

Marketers Shift Focus to Upperfunnel Metrics for Longterm Growth

Upper-funnel traffic is crucial for long-term brand growth. This article proposes a four-tier metric system to quantify its value and provides experimental methods to verify its effectiveness. Understanding the impact of upper-funnel activities is key to building a sustainable conversion system that ensures a long-term supply of potential customers. The framework aims to provide a more comprehensive understanding of the return on ad spend (ROAS) associated with these often-overlooked marketing efforts, ultimately contributing to more informed and strategic decision-making.

01/27/2026 Logistics Industry Insights
Read More
USPS Adapts to Ecommerce Logistics Demands Amid Challenges

USPS Adapts to Ecommerce Logistics Demands Amid Challenges

This article provides an in-depth analysis of the latest developments, advantages, and challenges of USPS package return services, and explores how businesses can optimize their use. It also focuses on emerging trends in logistics management, such as artificial intelligence and automation, along with the latest logistics resources. The aim is to help businesses enhance their competitiveness and adapt to the constantly evolving market environment. The piece offers insights into effectively managing reverse logistics through the USPS system and navigating the complexities of modern logistics operations.

01/30/2026 Logistics
Read More
Chinese Engineers Enhance US Appliance Sales with Aftersales Support

Chinese Engineers Enhance US Appliance Sales with Aftersales Support

With the booming e-commerce market for small appliances in the US, after-sales service has become crucial. Choosing the right US after-sales repair overseas warehouse is essential. This guide provides e-commerce sellers with detailed selection criteria, covering aspects such as warehouse location, repair capabilities, inventory management, service quality, fee structure, return policies, communication skills, compliance, technical support, and contract terms. It aims to help Chinese sellers succeed in the US market by ensuring efficient and reliable after-sales support for their small appliance products.

01/30/2026 Warehousing
Read More
WCO Eswatini Pilot Enhanced Customs Training Program

WCO Eswatini Pilot Enhanced Customs Training Program

The World Customs Organization (WCO) launched a pilot training evaluation project in collaboration with the Eswatini Revenue Authority (ERA) to enhance the efficiency and effectiveness of customs personnel, processes, and structures. Funded by the EU-HS Africa Programme, the project utilizes a systematic evaluation framework covering five levels: reaction, learning, behavior, results, and return on investment. Emphasizing collaboration and participation, the project's findings were shared with WCO members in February 2022. This initiative aims to strengthen customs capacity and improve overall performance through comprehensive evaluation methodologies.

01/30/2026 Customs Knowledge
Read More
International Air Cargo Inspection Standards and Implementation Guidelines

International Air Cargo Inspection Standards and Implementation Guidelines

This article outlines the standards and implementation details of international air freight cargo inspection, emphasizing the importance of inspection in ensuring cargo safety and compliance. Inspections must be carried out by qualified staff to ensure consistency between senders, recipients, and agents. Additionally, responsibilities, authorities, and the management of special cargo during the inspection process are clearly defined to ensure an effective air cargo transportation process.

07/21/2025 Logistics
Read More
International Air Transport Safety Self-examination Work Fully Promoted

International Air Transport Safety Self-examination Work Fully Promoted

A freight company conducted a comprehensive self-inspection to strengthen transportation safety management, covering various aspects such as safety management systems, traffic safety, and overall security. By establishing safety management policies, standardizing driver records, and improving emergency response measures, the company enhanced employees' safety awareness. This self-inspection laid a solid foundation for the company's safe transportation efforts, reflecting a firm commitment to continuous improvement.

07/21/2025 Logistics
Read More
Marine Container Shipping Faces Challenges in 2025

Marine Container Shipping Faces Challenges in 2025

This article provides a detailed analysis of the current state and future outlook of the maritime container shipping market. Expert John D. McCown shares his forty years of industry experience, discussing trade policies, freight rate trends, and potential changes for the peak season in 2025. He emphasizes the importance of data analysis and flexible decision-making in navigating the evolving landscape of the shipping industry.

08/07/2025 Logistics Industry Insights
Read More