Databacked Tactics to Secure SEO Investment for Revenue Growth

Databacked Tactics to Secure SEO Investment for Revenue Growth

This article addresses the challenge SEO professionals face in convincing their bosses to invest in SEO. From a data analyst's perspective, it offers a five-step strategy: quantify the long-term value of SEO, set SMART goals, implement a phased plan, carefully budget resources, and transparently monitor reports. It emphasizes using data to demonstrate SEO's value through case studies and cost-benefit analyses, enabling bosses to recognize its worth and gain their support. The goal is to use data-driven arguments to secure investment and resources for effective SEO implementation.

01/05/2026 Logistics Industry Insights
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Youtube Shorts Introduces Ad Revenue Sharing to Rival Tiktok

Youtube Shorts Introduces Ad Revenue Sharing to Rival Tiktok

YouTube Shorts has launched an ad revenue sharing program, allowing creators to earn income from short videos, creating new opportunities for short video marketing. The new program sets requirements for creator eligibility, revenue distribution methods, and content originality. It also provides cross-border e-commerce sellers with a new channel for product promotion. This initiative incentivizes content creation and offers a potentially lucrative avenue for marketers to reach a wider audience through engaging, short-form video content.

01/06/2026 Logistics Industry Insights
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WCO Program Enhances South African Tax Authority Efficiency

WCO Program Enhances South African Tax Authority Efficiency

The World Customs Organization (WCO) held a Leadership and Management Development Workshop in South Africa to support the South African Revenue Service (SARS) in enhancing the capabilities of its middle managers and driving organizational reform. The workshop emphasized the importance of self-awareness, strategic management, people management, communication skills, and change management. Follow-up cooperation is planned to develop a regional center of expertise. Leadership and management development are crucial for organizational success, requiring continuous learning and practice.

01/05/2026 Customs Knowledge
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Youtube Increases Ad Revenue Share for Shorts Creators to 45

Youtube Increases Ad Revenue Share for Shorts Creators to 45

In response to competition from TikTok, YouTube announced that Shorts creators will receive 45% of ad revenue. This aims to attract more high-quality creators, enhance platform competitiveness, and address slowing ad revenue growth. The success of this new revenue-sharing model remains to be seen and requires market validation. Whether it can effectively compete with TikTok and other platforms will depend on creator adoption and viewer engagement.

12/30/2025 Logistics Industry Insights
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Digital Advertisers Focus on CPM and RPM for Revenue Growth

Digital Advertisers Focus on CPM and RPM for Revenue Growth

This article delves into CPM (Cost Per Mille) and RPM (Revenue Per Mille), two crucial metrics in online advertising. It elucidates the differences between them, their calculation methods, and their value to publishers. The article emphasizes that publishers should pay attention to both CPM and RPM to maximize advertising revenue and enhance user experience. Understanding and optimizing these metrics are vital for achieving sustainable growth and profitability in the digital advertising landscape. Focusing on both metrics allows for a holistic view of ad performance and revenue generation.

01/04/2026 Logistics Encyclopedia
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Youtube Shorts Offers 45 Ad Revenue to Compete With Tiktok

Youtube Shorts Offers 45 Ad Revenue to Compete With Tiktok

YouTube Shorts has significantly increased its ad revenue sharing and lowered entry barriers to attract more creators and compete with TikTok. Brands going global should seize this opportunity to boost overseas awareness. Strategies include promoting channels, showcasing behind-the-scenes content, creating engaging and fun content, capitalizing on trends, and leveraging user-generated content. By effectively utilizing Shorts, brands can expand their reach and build recognition in international markets.

01/06/2026 Logistics Industry Insights
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Globalsources Hits 36B Revenue in Q1 Amid China Ecommerce Boom

Globalsources Hits 36B Revenue in Q1 Amid China Ecommerce Boom

This article analyzes the success secrets of GreatStar, a leading cross-border e-commerce seller, achieving 3.6 billion RMB in quarterly revenue. It reveals the company's strategy of building competitive advantages through focusing on R&D innovation, establishing a solid supply chain, and cultivating its brand. The analysis also touches upon Loctek's significant investment in overseas warehouses, highlighting the importance of brand building and supply chain fortification in the latter stage of cross-border e-commerce. This provides development insights for small and medium-sized sellers.

01/06/2026 Logistics Industry Insights
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Tiktok and Douyin Revenue Hits 31B Up 80 in August

Tiktok and Douyin Revenue Hits 31B Up 80 in August

Sensor Tower reports that TikTok's global revenue, including Douyin in China, exceeded $306 million in August, an 80% year-over-year increase, marking four consecutive months of growth. China accounted for nearly half of the revenue, followed by the United States. TikTok remained the most downloaded app worldwide. The continued growth in non-game mobile app revenue highlights the significant potential of the short video market. The platform's monetization strategy appears to be highly effective, driving substantial revenue growth and solidifying its position as a leading short-form video platform.

01/06/2026 Logistics Industry Insights
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Small Sellers Boost Revenue with Overseas Warehouses Cut Platform Reliance

Small Sellers Boost Revenue with Overseas Warehouses Cut Platform Reliance

Facing peak season anxiety in cross-border e-commerce, how can small and medium-sized sellers break through? This article reveals the challenges of Amazon FBA and explores the advantages of overseas warehouses in multi-channel operations, cost reduction, handling emergencies, and improving logistics efficiency. Through refined management, SMEs can leverage overseas warehouses to achieve growth against the trend and earn millions annually. Overseas warehouses offer solutions for inventory management, faster delivery times, and greater control over the supply chain, allowing sellers to compete effectively in the global marketplace.

01/06/2026 Logistics Industry Insights
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