WCO Enhances Ethiopias Revenue Collection with Audit Upgrades

WCO Enhances Ethiopias Revenue Collection with Audit Upgrades

The World Customs Organization (WCO), through the Mercator Programme, supports the Ethiopian Revenues and Customs Authority (ERCA) in enhancing its post-clearance audit (PCA) capabilities. This includes updating the ERCA's PCA manual to align with WCO guidelines and international best practices. The initiative aims to effectively implement the World Trade Organization (WTO) Trade Facilitation Agreement (TFA), thereby promoting trade facilitation and economic development in Ethiopia. This capacity building effort is crucial for efficient customs operations and streamlined trade processes.

Ebay Sellers Boost Sales with Keyword Optimization Strategies

Ebay Sellers Boost Sales with Keyword Optimization Strategies

This article provides an in-depth analysis of eBay keyword optimization strategies, covering key aspects such as keyword coverage, data analysis, ranking optimization, A/B testing, and keyword research. It aims to help sellers improve listing visibility and conversion rates, create more competitive product pages, and ultimately achieve sales growth. By mastering these techniques, sellers can enhance their eBay presence and attract a wider audience to their listings, leading to increased revenue and market share.

Amazon Sellers Shift to Holistic PPC Strategies for Growth

Amazon Sellers Shift to Holistic PPC Strategies for Growth

This article challenges the traditional view that 'lower is always better' for ACOS in Amazon PPC advertising. It introduces the 'Total ACOS Trinity' model, emphasizing the balance between ACOS, Total ACOS, and organic ranking/revenue. Through case studies, it illustrates strategies for appropriately increasing Total ACOS to achieve higher profits and provides recommendations for effectively utilizing increased advertising budgets. The aim is to help sellers comprehensively evaluate and optimize their ad campaigns to maximize profitability, moving beyond a sole focus on minimizing ACOS.

IATA Introduces Marketing Course to Enhance Air Cargo Revenue

IATA Introduces Marketing Course to Enhance Air Cargo Revenue

This advanced IATA Air Freight Forwarding Marketing course helps you master marketing essentials, achieve differentiated competition through innovative services, and improve profitability. The curriculum covers trade models, pricing strategies, cost assessment, advertising techniques, marketing plans, target customer analysis, and innovative service concepts. It is suitable for sales, marketing, and management personnel, as well as individuals looking to enhance their marketing skills. Successful completion of the course leads to an IATA certificate of completion.

WCO and Eswatini Revenue Authority Launch Training Evaluation Pilot

WCO and Eswatini Revenue Authority Launch Training Evaluation Pilot

The World Customs Organization (WCO), in collaboration with the Eswatini Revenue Authority (ERA), launched a pilot training evaluation project to enhance customs officers' capabilities and optimize processes. This project utilizes a five-level evaluation model to comprehensively assess training effectiveness and support the HS-Africa Project and the Training of Trainers program. The project's findings will be shared at the WCO Capacity Building Committee meeting, contributing to global customs capacity building efforts. This initiative aims to improve efficiency and effectiveness within customs administrations.

WCO Aids Niger in Customs Reform to Enhance Revenue

WCO Aids Niger in Customs Reform to Enhance Revenue

The World Customs Organization (WCO) continuously supports Niger Customs in enhancing its valuation capabilities. This support includes organizing training workshops, providing technical assistance, and supplying toolkits. These efforts aim to empower Niger Customs to take ownership of valuation processes, fostering a more equitable and efficient trade environment. Ultimately, this leads to improved revenue collection and contributes to economic development in Niger.

WCO Implements New Trade Valuation Rules to Boost Revenue

WCO Implements New Trade Valuation Rules to Boost Revenue

The WCO Technical Committee on Customs Valuation has adopted two new advisory opinions concerning the valuation treatment of income tax in royalties and the valuation of buyer's own trademarks on imported goods. These new rules aim to enhance certainty and transparency in customs valuation, promote international trade facilitation, optimize customs revenue, and ensure the healthy development of global trade. They provide guidance on complex valuation issues, contributing to a more predictable and equitable international trade environment. The opinions seek to clarify existing valuation principles and address practical challenges faced by customs administrations and traders alike.

Tiktok Boosts UK Ad Revenue As Social Media Shifts

Tiktok Boosts UK Ad Revenue As Social Media Shifts

TikTok has surpassed Snapchat to become the third-largest social platform in the UK, boasting high user engagement and rapid advertising revenue growth. Despite facing data security concerns, TikTok's global strategy and localized operations are driving its increasing influence in the UK and global social media markets. This presents new opportunities for brand marketing and e-commerce development. Its strong performance in the UK underscores its growing power and potential for further expansion within the competitive social media landscape.