Amazon SEO Strategies to Increase Traffic Sales

Amazon SEO Strategies to Increase Traffic Sales

This article delves into the importance of keywords in Amazon operations and provides nine key strategies for keyword research, including front-end search suggestions, competitor listing analysis, reverse ASIN lookup, and advertising report analysis. It emphasizes the need for a precise, comprehensive, and categorized keyword library to help sellers improve listing quality and operational effectiveness. Building a strong keyword foundation is crucial for driving organic traffic and improving conversion rates on Amazon.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Guide Optimize Keywords for Traffic Conversions

Amazon Sellers Guide Optimize Keywords for Traffic Conversions

This document provides an efficient SOP for building an Amazon keyword database in just 20 minutes. By reverse-engineering competitor ASINs, expanding keywords, and integrating data, you can create a comprehensive keyword database with metrics like traffic and conversion rate. This database can be applied to SEO, advertising campaigns, and other operational tasks, ultimately improving efficiency. The process involves identifying relevant keywords, analyzing their performance, and organizing them for strategic use in Amazon's marketplace.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Gain Edge by Analyzing Competitor Search Terms

Amazon Sellers Gain Edge by Analyzing Competitor Search Terms

This article introduces how to use the tool4seller to reverse-engineer the search terms of Amazon competitors. It helps sellers understand their competitors' keyword strategies, thereby optimizing their own listings to increase traffic and sales. The article also provides suggestions on selecting competitors, utilizing free credits, and analyzing and applying the data obtained. By understanding competitor keyword strategies, sellers can improve their own listing visibility and ultimately boost their sales performance on Amazon.

12/30/2025 Logistics Encyclopedia
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Guide to Managing International Express Returns and Liability

Guide to Managing International Express Returns and Liability

This article provides a detailed analysis of the core international express return process, including initiation and reason confirmation, return application and solution confirmation, reverse logistics and customs clearance, and final receipt and subsequent processing. It also clarifies the principle of freight responsibility for international express returns, which is based on "source of responsibility." The responsible party is determined based on who caused the return, helping readers better understand and handle international express returns.

01/15/2026 Logistics Encyclopedia
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UPS Expands Logisticsasaservice to Boost Revenue

UPS Expands Logisticsasaservice to Boost Revenue

UPS is actively building a 'Logistics-as-a-Service' (LaaS) ecosystem, integrating its digital services. This strategy, built on five pillars – delivery density, end-to-end visibility, financial solutions, advanced capabilities, and reverse logistics – aims to provide customers with more comprehensive and personalized logistics solutions. This addresses the challenge of declining parcel volumes and unlocks new revenue streams. Competitor FedEx is also investing in LaaS, indicating an accelerated digital transformation within the logistics industry.

01/16/2026 Logistics Industry Insights
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Los Angeles Warehouses Optimize Amazon Returns Logistics

Los Angeles Warehouses Optimize Amazon Returns Logistics

This article delves into the Amazon US returns process, highlighting the role of overseas warehouses in reverse logistics. By optimizing FBA/FBM return strategies and leveraging services like quality inspection, refurbishment, repair, and dropshipping from Los Angeles-based overseas warehouses, cross-border e-commerce sellers can effectively reduce return costs, improve efficiency, and enhance competitiveness. The focus is on practical solutions for managing returns and minimizing losses associated with the Amazon returns process.

01/21/2026 Warehousing
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Amazon Struggles in UK Plans Strategic Overhaul

Amazon Struggles in UK Plans Strategic Overhaul

Amazon's UK market is undergoing business restructuring, including subleasing warehouses, layoffs, and store closures, to address losses and stalled growth. Macroeconomic headwinds, Prime member attrition, low consumer loyalty, and strained labor relations are key challenges. To reverse the decline and secure future opportunities, Amazon needs to enhance user experience, expand product categories, strengthen localized operations, and improve labor relations. The company faces a complex situation requiring strategic adjustments for long-term success in the competitive UK market.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Use ASIN Lookup to Cut Ad Costs

Amazon Sellers Use ASIN Lookup to Cut Ad Costs

JiaPlus ERP's ASIN traffic reverse lookup feature helps Amazon sellers overcome advertising challenges. By analyzing competitor traffic, it accurately identifies keywords, optimizes advertising strategies, and improves ROI. This function, linked with Amazon Brand Analytics (ABA) data, provides market insights and keyword expansion, enabling sellers to stand out from the competition. It helps sellers understand where competitors are getting their traffic and which keywords are driving sales, allowing for more effective advertising campaigns and improved product visibility.

12/29/2025 Logistics Industry Insights
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Logistics Industry Trends to Watch in 2025

Logistics Industry Trends to Watch in 2025

This selection of "must-read" articles from "Logistics Management" magazine for 2025 covers key areas: transportation trends, logistics technology, and global logistics. The articles delve into crucial topics such as data, artificial intelligence, automation, e-commerce, reverse logistics, talent reshaping, tariff policies, freight forwarding, 3PL, trucking, ocean shipping, and warehouse automation. The aim is to help logistics professionals gain insights into market changes and grasp future development directions, preparing them for the evolving landscape of the industry.

12/01/2025 Logistics Industry Insights
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3pls Expand Tech and Scale to Meet Ecommerce Demand

3pls Expand Tech and Scale to Meet Ecommerce Demand

The continued growth of e-commerce presents both opportunities and challenges, with surging order volumes, high return rates, and labor shortages becoming increasingly prominent. Third-party logistics (3PL) providers, leveraging their technology, scale, and expertise, are crucial for e-commerce businesses to address these challenges and improve efficiency. Through the application of automation, artificial intelligence, and other technologies, 3PLs help companies optimize warehousing, transportation, and reverse logistics, thereby maintaining a competitive edge in the dynamic market.

01/07/2026 Logistics Industry Insights
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