Guide to Scaling Ecommerce Stores With Facebook Ads

Guide to Scaling Ecommerce Stores With Facebook Ads

This article provides independent website sellers with a practical guide to Facebook Ads, covering key aspects such as budget planning, campaign setup, retargeting strategies, key metrics interpretation, and conversion rate optimization. It aims to help sellers optimize advertising performance, reduce customer acquisition costs, and ultimately achieve sales growth for their independent websites. This guide offers actionable insights to improve ROI and drive more efficient advertising campaigns.

12/30/2025 Logistics Industry Insights
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Descartes Acquires Sellercloud for 11B to Boost Ecommerce Logistics

Descartes Acquires Sellercloud for 11B to Boost Ecommerce Logistics

Descartes acquired Sellercloud for $110 million, addressing gaps in its e-commerce logistics capabilities. This acquisition provides more comprehensive inventory and order management solutions, strengthening Descartes' competitive position in the market. Sellercloud's platform complements Descartes' existing offerings, enabling businesses to streamline their e-commerce operations from order placement to delivery. The integration will likely result in enhanced efficiency and improved customer experience for Descartes' clients.

01/15/2026 Logistics
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DMWH Expands As Material Handling Integrator Boosting Industry Efficiency

DMWH Expands As Material Handling Integrator Boosting Industry Efficiency

DMW&H was formed through the acquisition of W&H Systems by Dearborn Mid-West. The company provides material handling system solutions designed to improve efficiency and reduce costs. Their offerings encompass a wide range of automated systems and integrated solutions to optimize material flow within various industries. DMW&H aims to streamline operations and enhance productivity for its clients through customized and innovative material handling technologies.

01/19/2026 Logistics
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Aidriven GEO Reshapes Marketing Strategies for Competitive Edge

Aidriven GEO Reshapes Marketing Strategies for Competitive Edge

Traditional SEO faces challenges with the rise of generative AI search. GEO expert Lei Yu proposes a "two core + four-wheel drive" optimization system, emphasizing humanized content and cross-validation to enhance AI trust. Case studies show significant increases in branded search volume and conversion rates, even with invisible direct traffic. GEO has become crucial for brand building and customer acquisition efficiency in the AI era.

01/23/2026 Logistics Industry Insights
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E2open Expands Supply Chain Tech with Logistyx Buy

E2open Expands Supply Chain Tech with Logistyx Buy

E2open acquired Logistyx Technologies for $185 million to strengthen its end-to-end supply chain management capabilities, particularly in global parcel and e-commerce transportation. This acquisition will integrate Logistyx's multi-carrier parcel management solution, enhancing E2open's service offerings and competitiveness. The deal aims to provide more comprehensive and efficient logistics solutions for businesses navigating the complexities of modern supply chains and growing e-commerce demands.

01/21/2026 Logistics
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Navis Octopi TOS Helps Small Ports Digitize Operations

Navis Octopi TOS Helps Small Ports Digitize Operations

Navis acquired Octopi to provide cloud-based TOS solutions for small container and mixed cargo terminals. Octopi boasts cloud deployment, lightweight design, comprehensive functionality, real-time communication, and scalability, enabling smaller terminals to achieve efficient and intelligent operations management and enhance their competitiveness. This acquisition signifies Navis's further expansion of its product line, focusing on the small terminal market and contributing to the development of smart ports.

01/29/2026 Logistics
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Ryder Logistics Acquires MXD for 120M to Boost Ecommerce Growth

Ryder Logistics Acquires MXD for 120M to Boost Ecommerce Growth

Ryder Logistics acquired MXD for $120 million, expanding its e-commerce service offerings. This acquisition allows Ryder to cover over 95% of the U.S. and Canada, positioning the company as the second-largest provider of bulky goods delivery services in the United States. The strategic move strengthens Ryder's position in the rapidly growing e-commerce logistics market, particularly in the critical last-mile delivery segment.

01/29/2026 Logistics
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Export License Guide for Crossborder Logistics Simplified

Export License Guide for Crossborder Logistics Simplified

The Cross-border Logistics Export License (EL) is an essential document for companies engaging in international trade. Applying for an EL involves multiple steps, including filling out information, uploading materials, and undergoing a review process. Understanding the core elements of the EL and its application procedure can help newcomers in foreign trade improve efficiency, ensure compliance, and smoothly enter the international market.

09/16/2025 Customs Knowledge
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Union Pacificnorfolk Southern Merger Raises Shippers Concerns

Union Pacificnorfolk Southern Merger Raises Shippers Concerns

Union Pacific Railroad and Norfolk Southern Railway have reached an $85 billion merger agreement to create the first coast-to-coast rail network in the United States. However, various shipper organizations have expressed concerns about potential market monopolization and rising freight rates post-merger. They are urging regulators to review the transaction to ensure competition and service quality in the market.

08/06/2025 Logistics Industry Insights
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A Comprehensive Guide to Post-declaration Procedures in Air Freight Export Customs Clearance in Beijing

A Comprehensive Guide to Post-declaration Procedures in Air Freight Export Customs Clearance in Beijing

This article provides a detailed analysis of the subsequent procedures following the declaration of air export customs declarations in Beijing. It covers customs declaration review, cargo inspection, document deletion and modification, issuance of export documents and tax refunds, as well as changes after closure. The operational details and precautions at each stage will help improve the work efficiency and professionalism of relevant personnel.

07/21/2025 Logistics Encyclopedia
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