Guide to Selling on Amazon US Strategy and Brand Protection

Guide to Selling on Amazon US Strategy and Brand Protection

This article provides a practical guide for operating on Amazon US, covering data-driven strategies for selecting trending products, key considerations for pricing and logistics in operational strategies, and the importance of brand intellectual property protection. By optimizing product selection, operations, and brand protection, this guide aims to help sellers succeed in the highly competitive marketplace. It emphasizes a holistic approach to building a sustainable and profitable Amazon business through strategic product sourcing, efficient operations, and proactive brand defense.

01/28/2026 Logistics Encyclopedia
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Ebay Suspends Seller Assessments Amid Hong Kong Logistics Policy Shift

Ebay Suspends Seller Assessments Amid Hong Kong Logistics Policy Shift

eBay is temporarily suspending the logistics service performance assessment policy for direct shipping transactions from Hong Kong, in response to adjustments made by Hong Kong Post to its mail service to the United States. Simultaneously, eBay is providing automatic account protection, including removing late shipment rate records, to safeguard seller rights. Sellers should closely monitor policy changes and adjust their logistics strategies accordingly. This aims to mitigate potential negative impacts on sellers due to external postal service disruptions.

11/03/2025 Logistics
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Global Customs Body Unites Against IP Crime

Global Customs Body Unites Against IP Crime

The World Customs Organization (WCO) strengthens global cooperation in combating counterfeit goods by signing Memoranda of Understanding with various industry associations. The collaboration focuses on promoting IPM tools, enhancing information exchange, and training customs officers. This aims to improve global intellectual property protection capabilities, build a bridge between customs and rights holders, and jointly address the increasingly complex challenges posed by counterfeit goods. The partnerships seek to streamline enforcement efforts and create a more secure global trade environment.

12/30/2025 Customs Knowledge
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Efficient Shipping Strategies for Liupanshui to Qingzhen Deliveries

Efficient Shipping Strategies for Liupanshui to Qingzhen Deliveries

This article provides a detailed analysis of factors affecting the delivery time of express packages from Liupanshui to Qingzhen, including the choice of courier company, package type, and transportation method. It offers practical shipping tips and a rights protection guide to help readers use express delivery services more efficiently and safely. The guide covers key considerations for minimizing delays and ensuring successful delivery, empowering users to make informed decisions and navigate the complexities of express logistics.

12/30/2025 Logistics Encyclopedia
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US Rail Unions Assess Union Pacificnorfolk Southern Merger

US Rail Unions Assess Union Pacificnorfolk Southern Merger

The proposed $85 billion merger between Union Pacific and Norfolk Southern has sparked controversy within US railroad unions. BLET and BMWED, representing over half of unionized employees, state that most members oppose the merger, fearing layoffs, wage reductions, and other negative impacts. The unions are calling for the protection of employee rights and urging regulators to conduct a thorough assessment of the merger's potential consequences. They emphasize the need for guarantees safeguarding workers' interests in any final agreement.

01/28/2026 Logistics
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Crossborder Sellers Face Copyright Crackdown Over Trinidad Illustration

Crossborder Sellers Face Copyright Crackdown Over Trinidad Illustration

Illustration artist Vincent Trinidad, through David Law Firm, has launched another copyright protection effort, involving 42 copyrighted works. His work, blending retro Japanese style, is widely popular. Cross-border sellers should immediately conduct self-checks of their store products to ensure they have legitimate copyright authorization and avoid infringement risks. This case highlights the importance of respecting intellectual property rights in the e-commerce landscape and the potential legal consequences of using copyrighted material without permission.

01/26/2026 Customs Knowledge
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Levis Tire Claw Target Ecommerce Trademark Violations

Levis Tire Claw Target Ecommerce Trademark Violations

TIRE CLAW wheel locks and Levi's jeans initiated trademark rights protection, posing intellectual property challenges for cross-border e-commerce sellers. Sellers need to conduct self-checks, search trademarks, and operate in compliance to avoid infringement risks. This includes verifying the authenticity and legality of products, ensuring proper licensing for brands, and understanding the trademark laws of the target market. Proactive measures are crucial for mitigating potential legal issues and maintaining a sustainable business in the competitive global marketplace.

02/12/2026 Customs Knowledge
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Amazon Sellers Face Trademark Renewal Risks

Amazon Sellers Face Trademark Renewal Risks

Amazon sellers should be aware of US trademark renewal issues. Failure to renew trademarks in a timely manner may result in the loss of Brand Registry and product removal. This article details the importance of trademark renewal, two renewal methods, required materials, and measures to avoid expiration. It reminds sellers to pay attention to trademark management and protect their brand rights on Amazon. Timely renewal is crucial for maintaining brand protection and preventing disruptions to sales on the platform.

12/29/2025 Logistics
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Amazon Sellers Face Rising Threat of Listing Hijackers

Amazon Sellers Face Rising Threat of Listing Hijackers

This article provides an in-depth analysis of Amazon listing hijacking, its rationale, and potential risks. It offers practical strategies to counter hijacking, emphasizing the importance of brand registration, product differentiation, diligent listing monitoring, and timely reporting. By implementing these measures, sellers can safeguard their rights and achieve success in the highly competitive Amazon marketplace. The article highlights the need for proactive brand protection to maintain a competitive edge and prevent revenue loss due to unauthorized sellers.

12/31/2025 Logistics Encyclopedia
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Alibabas IPP Platform Aids Businesses in Protecting Intellectual Property

Alibabas IPP Platform Aids Businesses in Protecting Intellectual Property

This article provides a detailed guide for cross-border e-commerce sellers on how to register an account and complete identity verification on the Alibaba Intellectual Property Protection (IPP) Platform. It covers the registration process, identity information requirements, and frequently asked questions. The aim is to help sellers effectively utilize the IPP platform to safeguard their intellectual property rights. By following these steps, sellers can proactively protect their brands and products from infringement within the Alibaba ecosystem.

02/05/2026 Customs Knowledge
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