Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon ad ROAS plummeting? Don't panic! Amazon has updated its ad display attribution rules with the new "Shopping Signals Enhancement" model. This article analyzes the impact of the new rules and provides three key strategies: update benchmarks, optimize budget allocation, and leverage comprehensive data. We also remind sellers to pay attention to aged inventory fees to avoid storage costs eroding profits. Embrace change, and refined operations are the key to success! Stay ahead by adapting to these changes and optimizing your Amazon advertising strategy for maximum ROI.

01/23/2026 Logistics Industry Insights
Read More
Temu Policy Changes Challenge Sellers ERP Systems May Help

Temu Policy Changes Challenge Sellers ERP Systems May Help

Temu platform policy adjustments pose challenges for cross-border e-commerce sellers, including restrictions on advertising service fee reserves, shifts in traffic allocation mechanisms, and tightened front-end access. Sellers need to optimize advertising strategies, participate in platform activities, and strengthen data monitoring. Echain ERP provides tailored solutions for Temu's Fully Managed, Semi-Managed, and Y2 models, helping sellers flexibly manage orders, optimize logistics costs, accurately calculate profits, and enhance competitiveness. This allows them to adapt effectively to the changing Temu landscape and maintain a competitive edge.

01/23/2026 Logistics Industry Insights
Read More
OEM Manufacturing Boosts Global Trade Efficiency

OEM Manufacturing Boosts Global Trade Efficiency

This article delves into the concept, characteristics, application scenarios, and differences between OEM (Original Equipment Manufacturer) and ODM in the context of foreign trade. It offers practical advice on selecting OEM partners, aiming to help cross-border e-commerce sellers better understand and utilize the OEM model. By leveraging OEM, businesses can reduce production costs, improve supply chain efficiency, and ultimately gain a competitive edge in the global market. The analysis provides insights into optimizing sourcing strategies and navigating the complexities of custom manufacturing for international trade.

01/23/2026 Customs Knowledge
Read More
Global Saas Boom Drives Cost Savings for Businesses

Global Saas Boom Drives Cost Savings for Businesses

The SaaS (Software as a Service) model is transforming how businesses use software. By delivering applications over the internet, it reduces IT costs and simplifies deployment and maintenance. Companies subscribe on demand, eliminating the need to purchase and maintain software. This allows them to focus more on core business activities and accelerate their digital transformation initiatives. SaaS offers flexibility, scalability, and cost-effectiveness, making it a key enabler for businesses seeking to modernize their operations and stay competitive in today's rapidly evolving digital landscape.

01/23/2026 Logistics Encyclopedia
Read More
Iai Airport Emerges As Eastern Europes Air Cargo Hub

Iai Airport Emerges As Eastern Europes Air Cargo Hub

Iasi International Airport is rapidly emerging as a cargo hub in Eastern Europe due to its strategic location, EU standards compliance, and competitive costs. This analysis delves into the airport's facilities, route network, cargo volume, customs environment, and its strengths and challenges. It also explores future development plans, revealing its growing importance in the Central and Eastern European freight network. Iasi Airport's strategic positioning and ongoing improvements are key factors driving its potential to become a significant player in the region's air cargo landscape.

01/23/2026 Logistics
Read More
跨境 Sellers Guide to Optimizing Amazon FBA Fees

跨境 Sellers Guide to Optimizing Amazon FBA Fees

This article provides an in-depth analysis of Amazon FBA fee structures, including inbound inspection fees, storage fees, fulfillment fees, and other miscellaneous charges. It proposes practical strategies for reducing costs and improving profitability. The article emphasizes the importance for sellers to pay attention to changes in FBA fee policies and flexibly adjust their operational strategies to achieve steady growth in their cross-border e-commerce businesses. This includes optimizing inventory management and exploring alternative fulfillment options to minimize expenses and maximize profit margins.

01/23/2026 Logistics Encyclopedia
Read More
Maersk Restarts UCLA Service at Brazil Terminal to Boost Logistics

Maersk Restarts UCLA Service at Brazil Terminal to Boost Logistics

Maersk announced that starting July 13, 2025, the import operations of its UCLA service will move from the Santos DP World terminal back to the Brazil Terminal (BTP). This move aims to enhance operational efficiency and logistics connectivity, and customers are advised to make arrangements in advance to adapt to the adjustment.

08/04/2025 Logistics
Read More
Maersk Simplifies VGM Submission Process for Shippers

Maersk Simplifies VGM Submission Process for Shippers

This article details the steps for submitting VGM (Verified Gross Mass) on the Maersk platform. It clarifies the scope of personnel authorized to submit VGM and provides relevant links for further information. The aim is to help users complete VGM submissions efficiently and accurately, ensuring the safety of cargo transportation. It covers the process, authorization, and resources available for VGM submission via Maersk.

09/28/2025 Logistics Encyclopedia
Read More