Amazon Sellers Optimize Ads for Lowcost Niche Products

Amazon Sellers Optimize Ads for Lowcost Niche Products

This paper addresses the challenges of Amazon advertising for low-priced, non-standard products and proposes a refined advertising strategy. By employing keyword analysis, competitor targeting, and remarketing techniques, combined with waterfall testing and a low-price long-tail keyword strategy, it effectively controls ACOS. This helps sellers achieve profitability in a highly competitive market. The approach focuses on optimizing ad spend and improving conversion rates for niche products, ultimately leading to better ROI on advertising campaigns.

01/06/2026 Logistics Industry Insights
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2025 Supply Chain Challenges Costcutting Strategies for Profitability

2025 Supply Chain Challenges Costcutting Strategies for Profitability

Facing complex supply chain challenges in 2025, businesses must proactively address rising costs and tariff barriers. This paper provides five key strategies for cost reduction and efficiency improvement, including recovering revenue, accelerating cash flow, data-driven decision making, improving order fulfillment efficiency, and tariff mitigation strategies. These strategies aim to help companies maintain profitability and achieve sustainable development amidst uncertainty.

01/06/2026 Logistics Industry Insights
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Under Armour Struggles to Balance Inventory Amid Supply Chain Woes

Under Armour Struggles to Balance Inventory Amid Supply Chain Woes

Under Armour tightened its inventory strategy during periods of high demand, achieving increased profit margins through supply chain optimization, supplier consolidation, and SKU streamlining. This strategy demonstrates a deep understanding of market demand and a relentless pursuit of operational efficiency. The approach offers valuable lessons for other companies seeking to improve their bottom line by carefully managing inventory and optimizing their supply chain.

01/29/2026 Logistics Industry Insights
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Azerbaijan Adopts Nonintrusive Tech to Streamline Customs Trade

Azerbaijan Adopts Nonintrusive Tech to Streamline Customs Trade

Azerbaijan Customs, with support from the World Customs Organization and the Japan Customs Cooperation Fund, held a workshop on X-ray image analysis to enhance the application of Non-Intrusive Inspection (NII) technologies. This initiative aims to improve customs clearance efficiency, combat smuggling, and promote trade facilitation through NII techniques. The experience provides valuable lessons for other customs administrations seeking to leverage technology for enhanced border security and streamlined trade processes.

01/26/2026 Customs Knowledge
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Businesses Urged to Balance Automation Risks and Rewards

Businesses Urged to Balance Automation Risks and Rewards

This article delves into the opportunities and challenges businesses face during automation transformation. It emphasizes that automation is not a panacea, and companies should develop clear strategies, cultivate talent, strengthen collaboration, and focus on return on investment for sustainable development. Through the Boxed case study, it provides valuable practical experience for businesses. The paper highlights the importance of a holistic approach to automation, considering not just technological implementation but also organizational and strategic alignment. Ultimately, successful automation requires careful planning and execution.

01/28/2026 Logistics Industry Insights
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WCO Launches Global Effort to Stop Fake COVID19 Vaccines

WCO Launches Global Effort to Stop Fake COVID19 Vaccines

The World Customs Organization (WCO) launched the "Project on Urgent Facilitation and Coordination of Customs Controls over Cross-Border Movements of COVID-19 Related Goods" to combat the cross-border trafficking of counterfeit vaccines and other illicit goods while ensuring the smooth flow of legitimate vaccine shipments. Funded by Japan Customs, the project aims to enhance customs' ability to combat illicit trade and safeguard global pandemic response efforts by building a coordinated regulatory system, analyzing illegal trade trends, and conducting capacity building activities.

02/12/2026 Customs Knowledge
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FBA Firstmile Delivery Cost Speed and Efficiency Guide

FBA Firstmile Delivery Cost Speed and Efficiency Guide

This article provides an in-depth analysis of various FBA first leg shipping methods, including express delivery, air freight, sea freight, third-party logistics, and self-delivery. It details the key factors to consider when selecting a shipping method, such as cost, speed, and security. Furthermore, the article offers practical advice for sellers to optimize their FBA first leg shipping strategies, aiming to help them maximize profits in a competitive market. The focus is on making informed decisions to balance efficiency and cost-effectiveness.

02/05/2026 Logistics Encyclopedia
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Iran Adopts Wcobacked Audit System to Boost Customs Efficiency

Iran Adopts Wcobacked Audit System to Boost Customs Efficiency

The WCO held a Post Clearance Audit (PCA) workshop in Iran to assist the country in introducing PCA concepts, improving the efficiency of customs controls, and optimizing the trade environment. The workshop aimed to enhance Iran's capacity in conducting effective post-clearance audits, which are crucial for ensuring compliance with customs regulations and facilitating legitimate trade. By adopting PCA, Iran can streamline its customs procedures, reduce delays, and promote a more transparent and predictable trading system, ultimately contributing to trade facilitation.

01/07/2026 Customs Knowledge
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Amazon Sellers Adopt New Strategies to Cut Fulfillment Costs

Amazon Sellers Adopt New Strategies to Cut Fulfillment Costs

This paper delves into the impact of Amazon's inventory placement on seller costs and explores potential strategies to avoid it, including modifying shipping addresses, adjusting product dimensions, and merging shipments with older versions. It also provides a guide to navigating Amazon warehouses and emphasizes the importance of data-driven warehouse selection strategies. The aim is to help sellers reduce costs and improve efficiency by understanding and mitigating the challenges associated with Amazon's inventory placement program.

01/16/2026 Logistics
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Free Excel Template Simplifies Small Business Inventory Management

Free Excel Template Simplifies Small Business Inventory Management

This article introduces a practical Excel-based inventory and sales management system template suitable for small and micro enterprises and individual businesses. The system integrates management modules such as customers, products, sales, purchases, accounts receivable, unshipped goods, returns, and sales representatives. It automatically calculates and generates data through built-in functions and pivot tables, helping users efficiently manage inventory and sales data and improve operational efficiency. This Excel template offers a user-friendly solution for tracking sales, managing inventory, and generating reports without the need for expensive software.

01/23/2026 Warehousing
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