Amazon Enhances Brand Analytics for Seller Performance

Amazon Enhances Brand Analytics for Seller Performance

Amazon Brand Analytics has undergone a significant upgrade, introducing two new features: 'Search Catalog Performance' and 'Search Query Performance'. The former provides a comprehensive view of keyword performance, while the latter tracks the conversion effectiveness of organic traffic. Combined with other useful features in Brand Analytics, sellers can more accurately analyze data, optimize listings, improve organic search rankings, and achieve brand growth. This upgrade empowers sellers with enhanced data-driven insights for better decision-making and improved performance on Amazon.

12/29/2025 Logistics
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Jungle Scout Aids Amazon Sellers for Q4 Peak Season

Jungle Scout Aids Amazon Sellers for Q4 Peak Season

Jungle Scout plugin receives a major upgrade to help Amazon sellers win the Q4 peak season. This update covers five core functions: sliding floating window, product detail page embedded components, Chrome plugin pop-up window, plugin performance, and quick access to the seller center. It aims to improve user experience, optimize data analysis, and simplify operations, empowering sellers to seize the initiative in the peak season traffic competition and achieve sales growth. This upgrade provides sellers with enhanced tools for product research, market analysis, and efficient management during the busiest time of the year.

12/31/2025 Logistics Industry Insights
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Air Cargo Delays Mitigation Strategies and Shipper Rights

Air Cargo Delays Mitigation Strategies and Shipper Rights

Air freight delays are a common risk in the supply chain. This paper analyzes the causes of these delays and emphasizes the importance of timely communication, risk contingency plans, and purchasing insurance. It also recommends selecting reputable airlines to protect the interests of both cargo owners and freight forwarding companies. Addressing these factors can mitigate the impact of potential delays and ensure smoother cargo transportation.

07/25/2025 Logistics Encyclopedia
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Businesses Urged to Adopt Cargo Liability Coverage

Businesses Urged to Adopt Cargo Liability Coverage

Freight liability insurance protects cargo owners from claims arising from third-party losses caused by goods in transit. Purchasing this insurance transfers risk to the insurer, meets carrier contractual requirements, and safeguards business financial security. Businesses should select an appropriate insurance plan based on their specific risk profile. It offers peace of mind during the transportation process and helps mitigate potential financial burdens associated with accidents or damages.

11/03/2025 Logistics Encyclopedia
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Risks and Rewards of Letters of Credit in Global Trade

Risks and Rewards of Letters of Credit in Global Trade

A Letter of Credit (L/C) is a crucial payment instrument in international trade, providing security through bank guarantees. Key features include its independence, the principle of documentary compliance, and its irrevocability. Businesses should prioritize reviewing L/C terms, ensuring document compliance, and strengthening risk management to mitigate potential fraud risks and ensure the safety of international trade transactions. Careful attention to detail and proactive risk mitigation are essential for successful L/C utilization.

09/26/2025 International Settlement
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Study Examines Viability of Dessert Delivery Services

Study Examines Viability of Dessert Delivery Services

This paper explores the feasibility of dessert delivery from a data analysis perspective. It analyzes market demand, cost structure, and risk factors, providing practical guidelines. The emphasis is on selecting appropriate dessert categories, ensuring proper packaging, and choosing reliable delivery services to guarantee safe delivery and realize both emotional connection and commercial value. Key considerations include minimizing logistics costs and conducting thorough risk assessments to ensure profitability and customer satisfaction in the dessert delivery business.

01/05/2026 Logistics Encyclopedia
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FOB Trade Risks Sellers Warned on Unauthorized Cargo Release

FOB Trade Risks Sellers Warned on Unauthorized Cargo Release

This article focuses on the risks of delivery without bill of lading under FOB trade terms. It provides a detailed explanation from risk analysis, early warning signals, pre-event prevention, and post-event response. Combined with case studies, it offers a comprehensive risk prevention and response guide for cross-border e-commerce sellers and foreign traders. The aim is to help sellers avoid risks and protect their own rights and interests in international trade transactions.

12/30/2025 Customs Knowledge
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Expert Tips for Shipping Sneakers Safely

Expert Tips for Shipping Sneakers Safely

This article, from a data analyst's perspective, delves into packaging strategies for shipping shoes via express delivery. It offers advice on size selection, packing techniques, and risk mitigation. By providing standardized processes, size selection recommendations, and risk avoidance measures, the aim is to help readers minimize transportation risks, ensure shoes arrive safely, and enhance the overall user experience. The focus is on practical tips to improve the security and reliability of shoe shipments.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Face Warehouse Delays Infringement Risks

Amazon Sellers Face Warehouse Delays Infringement Risks

Amazon US warehouses are currently facing multiple challenges including extreme weather, equipment failures, and overstocking, leading to inbound delays. Simultaneously, infringement lawsuits are frequent, posing a risk of account suspension for sellers. It's recommended that sellers self-inspect their products, pay close attention to emails from Amazon, seek professional assistance when needed, and consider diversifying risk by expanding to other sales channels. This proactive approach can help mitigate potential disruptions and safeguard their Amazon business.

01/06/2026 Logistics
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