Retailers Use Standard Campaigns to Drive Targeted Store Traffic

Retailers Use Standard Campaigns to Drive Targeted Store Traffic

This article details how new stores can leverage Standard Campaigns for precise traffic acquisition. It outlines three steps: laying a solid foundation, launching a Standard Campaign, and making flexible adjustments. This approach helps merchants acquire the most accurate traffic at the lowest cost, enabling a rapid store launch. The article emphasizes the controllability and cost-effectiveness of Standard Campaigns, making them an effective choice for new stores to start their business.

01/15/2026 Logistics Industry Insights
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US Regulator Reviews Cns 336B Bid for Kansas City Southern

US Regulator Reviews Cns 336B Bid for Kansas City Southern

Canadian National Railway (CN) and Kansas City Southern (KCS) have jointly filed a voting trust application with the Surface Transportation Board (STB) to advance their proposed $33.6 billion merger. The merger aims to create a rail network spanning across North America, encompassing three countries. However, it has sparked widespread debate regarding market competition and public interest. The STB's decision will have a significant impact on the North American railroad industry.

01/19/2026 Logistics
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Guide to Tracking Largeitem Shipping Deliveries

Guide to Tracking Largeitem Shipping Deliveries

This article provides a detailed guide to shipping large items, covering key steps and considerations. It includes selecting a suitable courier, accessing relevant information, preparing necessary materials, completing the shipping process, and tracking the shipment status. By mastering these techniques, you can easily send large items and stay informed about their delivery progress. This guide aims to simplify the process and ensure a smooth shipping experience for oversized packages.

01/19/2026 Logistics Encyclopedia
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Guide to Navigating Cape Town International Airport

Guide to Navigating Cape Town International Airport

This article provides a detailed introduction to Cape Town International Airport's codes (IATA: CPT, ICAO: FACT) and their significance. It offers practical information, including an airport overview and travel tips, aiming to help readers plan their trips more efficiently and enjoy a convenient and worry-free travel experience. The guide covers essential aspects of navigating the airport and offers advice for a smoother journey to and from Cape Town.

01/20/2026 Airport Codes
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Potchefstroom Airport Boosts Northwest South Africas Aviation Sector

Potchefstroom Airport Boosts Northwest South Africas Aviation Sector

Potchefstroom Airport (PCF/FAPS) is a small airport located in the North West Province of South Africa, primarily serving general aviation. Its geographic coordinates are 26°40'15.60" S, 27°4'54.84" E. The airport plays a supplementary role in the South African aviation network, contributing to regional economic development and facilitating the movement of people. While not a major hub, it provides essential air access to the Potchefstroom area.

01/20/2026 Airport Codes
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US Spot Freight Rates Unexpectedly Climb in July

US Spot Freight Rates Unexpectedly Climb in July

A recent DAT report reveals an unusual surge in US spot freight rates in July, surpassing June's figures. This breaks a historical pattern observed since 1996, raising concerns about structural shifts in the freight market. Analysts suggest factors like retailer restocking, manufacturing recovery, and a tight labor market may have contributed to this anomaly. The market is closely monitoring August data to determine the sustainability of this trend.

01/20/2026 Logistics
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Project44 Introduces Realtime Pricing for LTL Freight

Project44 Introduces Realtime Pricing for LTL Freight

project44 introduces a real-time Volume LTL quoting and tendering solution designed to address the time-consuming and error-prone nature of traditional methods through automation. Leveraging a robust carrier network, the solution significantly improves productivity, reduces costs, and enhances customer experience. This empowers businesses to gain a competitive edge by streamlining LTL freight processes and providing accurate, instant pricing, ultimately optimizing their supply chain and improving overall efficiency.

01/20/2026 Logistics
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Rising Diesel Costs Weak Shipper Index Strain Freight Industry

Rising Diesel Costs Weak Shipper Index Strain Freight Industry

FTR's Shippers Conditions Index (SCI) fell into negative territory in August, the first time since October 2022. Surging diesel prices were a primary driver, compounded by labor shortages and aging equipment, creating significant challenges for shippers. The SCI indicates a less favorable environment for shippers. Recommendations for shippers include optimizing transportation networks, strengthening partnerships with carriers, and adopting advanced technologies to mitigate these pressures and improve efficiency in a volatile market.

01/18/2026 Logistics Industry Insights
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Trucking Conditions Briefly Improve but Challenges Persist

Trucking Conditions Briefly Improve but Challenges Persist

The FTR Trucking Conditions Index (TCI) showed a brief improvement in the US trucking industry in May, primarily driven by lower diesel prices and a slightly better freight rate environment. However, significant excess capacity remains a major challenge, making the road to recovery difficult. Market participants should exercise cautious optimism, closely monitor market dynamics, and aim for steady progress. The temporary boost doesn't negate the underlying issues plaguing the sector.

01/21/2026 Logistics Industry Insights
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