Sweetwater CEO Phil Rich Tackles Peak Season Supply Chain Hurdles
Phil Rich, head of supply chain at Sweetwater, shares the company's strategies for tackling peak season challenges. These include placing orders early, optimizing the transportation network, increasing safety stock, strengthening information communication, and flexibly adjusting warehouse space. The aim is to ensure customer needs are met and business growth is achieved in a complex and volatile environment. By proactively addressing potential disruptions and implementing agile solutions, Sweetwater strives to maintain a seamless and efficient supply chain throughout the high-demand period.









