Strategies to Overcome Stagnant Amazon Ad Performance

Strategies to Overcome Stagnant Amazon Ad Performance

Poor Amazon advertising performance is a common problem for sellers. This article provides multi-dimensional solutions, including expanding ad types (product targeting, brand, video ads), precisely targeting competitors, optimizing keyword selection, flexibly adjusting bidding strategies (such as rule-based bidding), and continuous data analysis and optimization. These strategies help sellers overcome advertising challenges and increase product sales.

12/29/2025 Logistics Industry Insights
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Understanding Bonded Goods: Advantages and Applications

Understanding Bonded Goods: Advantages and Applications

Bonded goods refer to products that enter China with customs approval and are exempt from taxes. These items can be stored or processed in designated regulatory areas with the intention of being re-exported, thus temporarily avoiding tax liabilities. However, if they are not re-exported, taxes must be paid according to regulations. Understanding this rule helps enterprises engage flexibly in international trade and enhance economic benefits.

07/21/2025 Logistics Encyclopedia
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Amazon Ads Budget Strategies for Optimal Performance

Amazon Ads Budget Strategies for Optimal Performance

This article provides an in-depth analysis of Amazon's 'Display Ads Budget Rules' feature. It explains the principles, advantages, and operational methods, helping sellers automate ad budget management, avoid overspending, and seize growth opportunities. The article details rule settings based on schedules and performance, and offers key considerations and actionable guidance to optimize advertising campaigns and ensure efficient budget allocation within the Amazon advertising platform.

12/31/2025 Logistics Encyclopedia
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Shopex OMS Facilitates DTC Shift for Brands and Distributors

Shopex OMS Facilitates DTC Shift for Brands and Distributors

Brand DTC transformation often faces conflicts of interest with distributors. ShopeX by Shopease addresses settlement challenges with its OMS system, offering four key capabilities: multi-entity fund settlement, rule-driven revenue sharing engine, deeply integrated business settlement hub, and credit management with data transparency. This solution helps brands and distributors achieve full-channel win-win by resolving settlement issues and fostering a more collaborative and transparent ecosystem.

01/27/2026 Logistics Industry Insights
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Overview and Importance of the Port of Seattle

Overview and Importance of the Port of Seattle

This article provides a comprehensive analysis of the Port of Seattle, focusing on its geographic location, port facilities, terminal operations, cruise services, free trade zones, and climate characteristics. As a vital commercial port in the western United States, Seattle hosts numerous container and bulk cargo terminals, playing a crucial role in international trade.

07/18/2025 Port Encyclopedia
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Amazon Sellers Urged to Fix Performance Issues Promptly

Amazon Sellers Urged to Fix Performance Issues Promptly

Amazon store performance is vital for business operations, and should not be underestimated. Don't assume the 180-day rule automatically clears issues. Closely monitor performance metrics, proactively address complaints, ensure product quality, and promptly handle policy violations. Seek professional appeal services when necessary to prevent problems and ensure account health. Maintaining a healthy account is crucial for long-term success on Amazon.

12/29/2025 Logistics Encyclopedia
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Amazon Ads Introduces Advanced Features for Precision Targeting

Amazon Ads Introduces Advanced Features for Precision Targeting

This article delves into three practical features of the Amazon Advertising backend: data statistics, product targeting expansion, and budget rule settings. It helps sellers precisely target their audience, broaden their reach, and flexibly control their budget. By leveraging these features, sellers can significantly improve their advertising efficiency and boost sales performance on the Amazon platform. The focus is on providing actionable insights for optimizing campaigns and maximizing return on ad spend.

01/05/2026 Logistics Industry Insights
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Amazon US Mandates TIC Verification for Lithium Batteries

Amazon US Mandates TIC Verification for Lithium Batteries

Amazon US is implementing new regulations for lithium battery products like power banks, requiring direct verification through third-party independent testing organizations (TIC). Non-compliant products face removal. Sellers need to promptly review their products, select qualified TIC organizations, and closely monitor Amazon's policy changes to ensure compliant sales. This new rule emphasizes independent verification and stricter enforcement of safety standards for lithium batteries sold on the platform.

01/30/2026 Customs Knowledge
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Chinas New Fiveyear Plan Boosts Trade and Digital Innovation

Chinas New Fiveyear Plan Boosts Trade and Digital Innovation

During the 15th Five-Year Plan period, China aims to build a strong trading nation by optimizing goods trade, developing service trade, and innovating digital trade. The focus will be on enhancing industrial competitiveness, expanding diversified markets, ensuring supply chain security, embracing green transformation, and actively participating in international rule-making. The ultimate goal is to achieve a dual improvement in both the scale and quality of trade.

01/30/2026 Logistics Industry Insights
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