Amazon Sellers Gain Profitability by Optimizing Ad Metrics

Amazon Sellers Gain Profitability by Optimizing Ad Metrics

This article delves into two core metrics of Amazon advertising: targeting match and bid match. It provides practical techniques to reduce ACOS and increase ROAS, aiming to help sellers and operators optimize advertising strategies for profitable growth. Strategies such as keyword optimization, listing optimization, bidding strategies, audience targeting, and data analysis are explored to help sellers stand out in a competitive market. The focus is on actionable steps to improve ad performance and drive sales effectively.

01/05/2026 Logistics Industry Insights
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Amazon Reaches EU Antitrust Deal Altering Ecommerce Rules

Amazon Reaches EU Antitrust Deal Altering Ecommerce Rules

Amazon has reached an antitrust settlement with the EU, potentially introducing a 'second buy box' policy to enhance the competitiveness of self-delivered products. The agreement also includes optimizing search results to increase the visibility of third-party sellers and prohibiting the use of third-party data for developing its own products. This move aims to create a fairer e-commerce environment and is expected to have a profound impact on Amazon's operational strategies and the overall industry landscape.

01/05/2026 Logistics Industry Insights
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Banggood Denies Bankruptcy As Crossborder Ecommerce Slumps

Banggood Denies Bankruptcy As Crossborder Ecommerce Slumps

The cross-border e-commerce industry faces challenges. Banggood denies rumors of "bankruptcy," emphasizing the pains of transformation. Meanwhile, YKS (Youkeshu) is mired in losses, with its capital chain under pressure. Faced with uncertainty, cross-border e-commerce companies need to strengthen their internal skills, optimize operations, and improve their ability to withstand risks in order to survive the industry's winter. They must focus on efficiency and adaptability to navigate the current economic climate and emerge stronger.

01/05/2026 Logistics Industry Insights
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Shopify Merchants Can Now Personalize Product Pages Via Metafields

Shopify Merchants Can Now Personalize Product Pages Via Metafields

This article details how to use Metafields in Shopify product detail pages to implement personalized, collapsible content rows. By creating Metafield definitions, adding Metafield values to products, and connecting Metafields in the theme, you can customize unique collapsible row content for each product. This enhances user experience and improves conversion rates by allowing for more detailed and tailored product information presentation. The guide provides a step-by-step approach to leveraging Metafields for dynamic content display on product pages.

01/05/2026 Logistics Encyclopedia
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Amazon Sellers Struggle With Cash Flow Despite Ecommerce Growth

Amazon Sellers Struggle With Cash Flow Despite Ecommerce Growth

Amazon sellers are facing a survival crisis due to cash flow shortages. The platform's asset-heavy model, long payment cycles, and fierce competition exacerbate financial pressure. Sellers of all sizes are affected and need to refine product selection, optimize supply chains, diversify financing, strengthen cash flow management, expand sales channels, and improve operational efficiency to cope with the crisis. This signals a shift away from the myth of quick riches and a return to the fundamentals of business.

01/05/2026 Logistics Industry Insights
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Amazon Suspends Shenzhen Ecommerce Firm Over Supplier Payment Disputes

Amazon Suspends Shenzhen Ecommerce Firm Over Supplier Payment Disputes

Shenzhen-based cross-border e-commerce giant X faced numerous payment disputes due to the Amazon account suspension wave. Suppliers demanded significant compensation, exposing supply chain risks within the industry. This incident may reshape the cooperation model between cross-border e-commerce sellers and suppliers, encouraging suppliers to prioritize legal protection. Sellers, on the other hand, need to strengthen financial management and risk control measures to mitigate potential losses and ensure business sustainability in the volatile e-commerce landscape.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Optimize Returns with Strategic Email Templates

Amazon Sellers Optimize Returns with Strategic Email Templates

This article provides Amazon sellers with a comprehensive guide to writing effective return and refund emails. It covers email templates for common scenarios, tips for improving email effectiveness, and common mistakes to avoid. By learning from this guide, sellers can craft efficient and professional return/refund emails, enhance customer satisfaction, and maintain their store's reputation. The guide aims to help sellers navigate the complexities of customer communication during the return and refund process, ultimately leading to better customer relationships.

01/05/2026 Logistics Encyclopedia
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WTO WCO Boost Sustainable Development Via Trade Facilitation

WTO WCO Boost Sustainable Development Via Trade Facilitation

The WCO Headquarters hosted a GTFP Peer Exchange Seminar, bringing together representatives from 14 countries to discuss the sustainability of trade facilitation measures. The meeting emphasized experience sharing, addressing challenges, exploring key areas, and highlighting the latest WCO developments. The aim was to promote global trade facilitation, enhance customs efficiency, and contribute to global economic prosperity. Discussions focused on practical implementation strategies and long-term impact assessment to ensure the enduring benefits of trade facilitation initiatives.

01/05/2026 Customs Knowledge
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Jordan Customs Boosts Air Cargo Efficiency with Dubai Model

Jordan Customs Boosts Air Cargo Efficiency with Dubai Model

Jordan Customs, with support from the WCO and SECO, studied Dubai Customs' best practices in air cargo clearance to enhance its capabilities and align with the WTO's Trade Facilitation Agreement. This initiative aims to optimize risk management, promote automation, strengthen inter-agency cooperation, and improve the e-commerce environment within Jordan Customs. The goal is to contribute to global trade facilitation by implementing lessons learned from the Dubai experience, ultimately streamlining customs processes and reducing trade costs.

01/05/2026 Customs Knowledge
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WCO Aids Palestine in Trade Facilitation Through Audit Reforms

WCO Aids Palestine in Trade Facilitation Through Audit Reforms

The World Customs Organization (WCO) conducted a Post Clearance Audit (PCA) diagnostic mission to Palestine, aiming to enhance Palestinian Customs' PCA capabilities and promote trade facilitation. Through assessments, discussions, and site visits, the WCO provided targeted capacity-building support to Palestinian Customs. This assistance helps Palestine establish a more efficient and transparent customs system, ultimately fostering economic development. The mission focused on identifying areas for improvement and recommending strategies to strengthen their post-clearance audit processes.

01/05/2026 Customs Knowledge
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