Ozon Unveils Black Friday Strategy to Boost Russian Ecommerce Sales

Ozon Unveils Black Friday Strategy to Boost Russian Ecommerce Sales

This article provides a comprehensive guide for OZON sellers preparing for the Black Friday mega-sale. It offers in-depth analysis of top-selling product categories and details key strategies for inventory preparation, data analysis, listing optimization, and promotional participation. It also highlights common marketing pitfalls to avoid. This guide aims to help sellers focus their efforts during the peak season and achieve significant sales increases. It provides practical tips and actionable advice for maximizing visibility and driving conversions during the Black Friday event.

01/16/2026 Logistics Industry Insights
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G7 EU Weigh Russian Oil Ban Amid Global Price Concerns

G7 EU Weigh Russian Oil Ban Amid Global Price Concerns

The G7 and EU are discussing a comprehensive ban on Russian maritime services, aiming to cut off its oil exports. This move could push oil prices higher, but the policy's effectiveness and Russian countermeasures remain uncertain. Simultaneously, high-level US-Russia talks offer hope for resolving the Ukraine crisis, potentially easing energy market tensions. The future direction is volatile and warrants close attention. This potential ban adds further complexity to the already strained global energy landscape, impacting supply chains and potentially leading to further economic instability.

01/28/2026 Logistics Industry Insights
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Ozon Scraps Deposits Amid Push to Rebuild Russian Ecommerce Trust

Ozon Scraps Deposits Amid Push to Rebuild Russian Ecommerce Trust

Russian e-commerce platform Ozon has eliminated the deposit for new sellers, aiming to lower barriers to entry, attract more merchants, and rebuild trust damaged by payment issues. This provides opportunities for sellers, but also necessitates attention to platform order and product quality. Product selection is crucial for success on Ozon, and platforms like 'Overseas Exploration' can quickly identify trending and new products.

01/26/2026 Logistics Industry Insights
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Guide to Selecting a Yandex Agency for the Russian Market

Guide to Selecting a Yandex Agency for the Russian Market

This article delves into the crucial role of Yandex agencies in brand promotion within the Russian market. It elaborates on how to select the right agency and highlights important considerations during the collaboration process. Choosing a suitable Yandex agency is a key step for brands successfully entering the Russian market, enabling them to more effectively leverage the Yandex platform and achieve their marketing objectives. It emphasizes the importance of strategic partnerships for optimal results in the Russian digital landscape.

01/27/2026 Logistics Encyclopedia
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Drone Attack Ignites Fuel Tanks at Russian Port Forces Evacuations

Drone Attack Ignites Fuel Tanks at Russian Port Forces Evacuations

A large-scale Ukrainian drone attack struck the Krasnodar region of Russia, causing a fire at an oil tank in the port terminal of Volna town, Temryuk district. Casualties were reported, and the surrounding area was evacuated. The affected terminal is part of the Taman port complex, a crucial Russian export hub. This incident may impact Russian energy exports and the global supply chain, potentially disrupting the flow of oil and other commodities through this key transportation route.

02/03/2026 Logistics
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Ozon Touts Russian Ecommerce Growth for Chinese Sellers in Shenzhen

Ozon Touts Russian Ecommerce Growth for Chinese Sellers in Shenzhen

Russian e-commerce platform Ozon will host an official seller conference in Shenzhen, focusing on China-Russia trade opportunities. The withdrawal of Western brands, the warming of China-Russia trade, the rise of the RMB, and growing Russian consumer demand are creating golden opportunities for Chinese cross-border e-commerce. Ozon is actively expanding cooperation with Chinese sellers to help Chinese brands cultivate the Russian market. The conference aims to facilitate this growth and provide insights into navigating the Russian e-commerce landscape.

02/03/2026 Logistics Industry Insights
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Exporters Face New Russian Import Rules on GLN GIN Codes

Exporters Face New Russian Import Rules on GLN GIN Codes

This article provides an in-depth analysis of GLN (Global Location Number) and GIN (Global Identification Number) requirements for exporting to Russia. It details the GIN code application process, key considerations, and shares case studies to offer compliance guidance for businesses successfully entering the Russian market. This helps companies overcome trade barriers and tap into the potential of the Russian market. The article aims to provide practical insights and actionable strategies for navigating the complexities of Russian import regulations related to GLN and GIN codes.

02/12/2026 Customs Knowledge
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Ozon Drivers Strike Over Pay and Overwork in Russian Logistics

Ozon Drivers Strike Over Pay and Overwork in Russian Logistics

A delivery strike occurred at Russian e-commerce company Ozon in Yekaterinburg. The strike was triggered by drivers' long hours, unreasonable wages, and poor communication with management. Ozon has pledged to increase staffing, pay overtime, and resolve the issues promptly. This incident highlights the insufficient protection of frontline employee rights by e-commerce platforms during rapid expansion. The strike underscores the need for better labor practices within the company and serves as a reminder of the importance of fair treatment for workers in the fast-growing e-commerce sector.

02/12/2026 Logistics
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Crossborder Ecommerce Faces Hurdles in Russia

Crossborder Ecommerce Faces Hurdles in Russia

This paper deeply analyzes the challenges faced by cross-border sellers in the Russian e-commerce market, including financial pressure, logistical bottlenecks, exchange rate risks, policy changes, traffic difficulties, and emerging fraud. Through case studies and data support, it reveals the harsh realities of survival in this market. The paper advises sellers to rationally assess their capabilities and enter the market cautiously. It also provides risk aversion and response strategies to help cross-border e-commerce practitioners better understand and adapt to the Russian market.

02/03/2026 Logistics Industry Insights
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Ozons Q3 Growth Opens Doors for Chinese Sellers in Russian Ecommerce

Ozons Q3 Growth Opens Doors for Chinese Sellers in Russian Ecommerce

OZON's Q3 financial report is impressive, with GMV increasing by 98%, highlighting the significant potential of Russian e-commerce. OZON is actively supporting Chinese sellers, emphasizing the importance of product selection, localization, and logistics. The platform's growth and focus on international sellers present a valuable opportunity for businesses looking to expand into the Russian market. By addressing key challenges in these areas, Chinese sellers can successfully leverage OZON's platform to reach a large and growing customer base.

12/30/2025 Logistics Industry Insights
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