Ozon Guide Helps New Sellers Enter Russian Ecommerce Market

Ozon Guide Helps New Sellers Enter Russian Ecommerce Market

This article provides a comprehensive practical guide for novice cross-border e-commerce sellers on opening a store on Ozon. It covers key aspects such as store registration, product selection strategies, and logistics solutions. It emphasizes the importance of enterprise qualifications, recommends testing multiple categories and high-priced products, and compares the advantages and disadvantages of cross-border and local delivery. The aim is to help sellers get started quickly, avoid risks, and efficiently tap into the Russian e-commerce market.

01/26/2026 Logistics Encyclopedia
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Ozon Adapts Store Models to Boost Russian Ecommerce Growth

Ozon Adapts Store Models to Boost Russian Ecommerce Growth

This article provides an in-depth comparison of OZON's local and cross-border stores, analyzing their advantages and disadvantages across various aspects, including registration requirements, logistics, traffic, capital, and returns. It aims to offer decision-making guidance for sellers planning to enter the Russian e-commerce market. The article emphasizes the importance of selecting the most suitable model based on individual resources, goals, and risk tolerance. It also highlights key recommendations such as a gradual approach and compliant operations to help sellers achieve success in the Russian market.

01/26/2026 Logistics Industry Insights
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Ozon Opens Russian Customs Hub to Expand Crossborder Ecommerce

Ozon Opens Russian Customs Hub to Expand Crossborder Ecommerce

Ozon has established its first customs and logistics center in Russia, significantly improving cross-border e-commerce efficiency and reducing operating costs through streamlined processes, optimized supply chains, and technological innovation. This move is expected to attract more international sellers and buyers, further developing the Russian cross-border e-commerce market and solidifying Ozon's leading position within it. The center aims to facilitate faster and smoother transactions, making the Russian market more accessible for global businesses.

01/26/2026 Logistics
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Guide to Advertising on Yandex for the Russian Market

Guide to Advertising on Yandex for the Russian Market

This article details the process of opening a Yandex advertising account and provides practical tips and precautions for advertising campaigns, aiming to help beginners quickly get started with Yandex advertising and efficiently expand into the Russian market. It also mentions seeking assistance from professional agency teams to optimize the utilization of advertising resources. This guide covers key aspects for successful ad deployment and market penetration using Yandex's platform.

01/27/2026 Logistics Encyclopedia
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Chinese Citizens Navigate Russian Law to Serve As Managers

Chinese Citizens Navigate Russian Law to Serve As Managers

This article provides a detailed interpretation of the two main ways for Chinese citizens to serve as the General Manager of an ООО (Limited Liability Company) in Russia: holding a Russian residence permit and not holding one. It elaborates on the procedures, necessary conditions, and potential legal risks for each situation. Furthermore, it offers professional advice on avoiding these risks, aiming to assist Chinese enterprises in operating legally and compliantly in Russia. The article focuses on navigating the complexities of Russian regulations for foreign managers.

02/03/2026 Customs Knowledge
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Russian Ecommerce Opens Doors for Smes Amid Dominant Platforms

Russian Ecommerce Opens Doors for Smes Amid Dominant Platforms

The Russian e-commerce market is dominated by large platforms, yet niche segments offer opportunities for SMEs. Fresh food e-commerce is growing rapidly, and online pharmacies are experiencing increased demand. While most e-commerce businesses are small-scale, the market remains open to SMEs. The future trend points towards collaborative development between platforms and SMEs, requiring SMEs to maintain flexibility and innovation to succeed in this dynamic landscape. This collaborative ecosystem will likely foster growth and cater to evolving consumer needs.

02/03/2026 Logistics Industry Insights
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Ozon Taps VK Data to Boost Russian Ecommerce Growth

Ozon Taps VK Data to Boost Russian Ecommerce Growth

Cross-border e-commerce columnist Lao Xu shares his unique insights on Ozon operations, emphasizing the importance of VK product selection. He also shares his thoughts on operations and investment. He believes that by analyzing VK user behavior, sellers can more accurately grasp the needs of the Russian market, helping them successfully tap into its potential. This approach allows for more targeted product selection and marketing strategies, leading to increased sales and profitability on the Ozon platform.

02/03/2026 Logistics Industry Insights
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Russian Ecommerce Brands Turn to VK for OZON Sourcing

Russian Ecommerce Brands Turn to VK for OZON Sourcing

This article delves into the crucial role of the Russian social platform VK in OZON cross-border e-commerce product selection. By analyzing VK's cultural insights, user behavior, and trend identification capabilities, it explains how to leverage VK to accurately grasp Russian market demands, improve product selection efficiency, and help sellers succeed on the OZON platform. The paper highlights VK's potential for understanding consumer preferences and identifying potential best-selling products, ultimately leading to better performance on OZON.

02/03/2026 Logistics Industry Insights
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China's Railway Freight Reform Boosts Efficiency Amid Economic Shift

China's Railway Freight Reform Boosts Efficiency Amid Economic Shift

The reform of rail freight is rapidly advancing, with the 'All-to-All' strategy as a cornerstone, aiming to connect directly with large enterprises and provide integrated transportation solutions. Furthermore, the construction of rail logistics bases and the development of container transport are key support points for this reform. Through this series of measures, rail freight will improve efficiency, reduce costs, and contribute to economic development.

07/28/2025 Logistics
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China Implements Nationwide Customs Reform to Boost Trade Efficiency

China Implements Nationwide Customs Reform to Boost Trade Efficiency

The national customs integration reform has introduced many changes and conveniences, with several key issues of concern to businesses, including the content of relevant announcements, changes in transfer declaration methods, procedures for self-reporting and self-payment, and the specifics of self-reporting expanding to all chapters. These measures aim to provide a more efficient customs experience and improve the business environment. Understanding this information will help enterprises better adapt to the new policies.

07/28/2025 Customs Knowledge
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