OZON Sellers Boost Sales with Keyword and Cluster Strategies

OZON Sellers Boost Sales with Keyword and Cluster Strategies

This article delves into keyword optimization and store cluster strategies on the OZON platform. It explores competitor analysis, blue ocean keyword discovery, and recommended search optimization to improve conversion rates. The store cluster strategy is leveraged to increase exposure and diversify risk. The emphasis is placed on refined operations, flexible pricing strategies, and brand building. Continuous learning and innovation are encouraged to help sellers succeed on the OZON platform. The strategies aim to maximize visibility and sales performance within the OZON marketplace.

02/12/2026 Logistics Industry Insights
Read More
Supply Chains Adapt to COVID19 and Hurricane Risks

Supply Chains Adapt to COVID19 and Hurricane Risks

Facing the dual challenges of the pandemic and storm season, businesses need to map their supply chains, assess risks, diversify sourcing, optimize inventory, and strengthen communication and collaboration. Port operations are a critical risk point, requiring proactive planning to ensure supply chain stability and mitigate potential disruptions. By understanding vulnerabilities and implementing robust strategies, companies can navigate these turbulent times and minimize the impact on their operations and customers. This proactive approach is crucial for maintaining resilience and avoiding significant losses.

01/28/2026 Logistics Industry Insights
Read More
Shipping Port Diversions Cause Hidden Costs and Delays

Shipping Port Diversions Cause Hidden Costs and Delays

Changing the destination port in sea freight booking is a complex process, involving feasibility, cost, and time efficiency. This paper delves into the time window for port changes, cost components, and potential risks. It provides risk control and cost optimization strategies to help companies make informed decisions and minimize losses when facing unexpected situations. Understanding these factors is crucial for mitigating the impact of port changes on supply chain operations and ensuring timely delivery of goods while managing logistics expenses effectively.

01/26/2026 Logistics Encyclopedia
Read More
Ecommerce Guide Shenzhen FBA Logistics to Europe

Ecommerce Guide Shenzhen FBA Logistics to Europe

This article provides an in-depth analysis of critical aspects of Shenzhen FBA logistics to Europe. Covering everything from logistics company selection, detailed process explanation, country-specific differences, to risk control and optimization strategies, it offers comprehensive guidance for cross-border e-commerce sellers. The aim is to help sellers navigate potential pitfalls in logistics and ensure smooth and unimpeded product distribution within the European market. It provides actionable insights to optimize the entire FBA shipping process, leading to increased efficiency and profitability.

01/26/2026 Logistics Encyclopedia
Read More
Guide to Compliant Air Freight for Sensitive Goods

Guide to Compliant Air Freight for Sensitive Goods

This paper elaborates on the definition and common types of sensitive goods in international air freight. It analyzes the specific classifications of international air freight from multiple dimensions, including the nature, weight, volume, and transportation methods of the goods. Furthermore, it provides risk avoidance and compliance recommendations, aiming to assist foreign trade practitioners in accurately identifying sensitive goods and selecting appropriate transportation methods. This ensures the safe and efficient delivery of goods to their destination, minimizing potential issues and adhering to international regulations.

01/26/2026 Logistics Encyclopedia
Read More
Customs Tightens Rules on Fraudulent Trade Practices

Customs Tightens Rules on Fraudulent Trade Practices

This paper reveals common types of false trade, such as buying export permits, contract fraud, and entrepot trade. It delves into how customs authorities rigorously investigate false trade through risk alerts, document review, and technological empowerment. It emphasizes the need for joint efforts between customs and enterprises to address challenges and promote the healthy development of global trade. By strengthening cooperation and vigilance, both parties can mitigate trade risks and ensure compliance, fostering a more secure and transparent international trade environment.

01/26/2026 Customs Knowledge
Read More
Key Differences Between FCA and FOB Trade Terms Explained

Key Differences Between FCA and FOB Trade Terms Explained

This article provides an in-depth analysis of two commonly used Incoterms in international trade: FCA (Free Carrier) and FOB (Free On Board). It details the differences between them in terms of delivery location, transportation arrangements, risk transfer, and applicable modes of transport. Through case studies, the article illustrates the scenarios in which each term is best suited. It emphasizes that foreign trade practitioners should carefully select the appropriate term based on the specific circumstances to ensure the smooth operation of trade activities.

01/26/2026 Logistics Encyclopedia
Read More
Asiapacific Nations Strengthen IP Border Enforcement

Asiapacific Nations Strengthen IP Border Enforcement

The WCO Asia-Pacific Regional Workshop on Intellectual Property Border Enforcement was successfully held in Shanghai, bringing together customs representatives and experts from 26 countries. The workshop focused on the harms of intellectual property infringement, the application of the TRIPS Agreement, the use of the IPM system, the identification of genuine and counterfeit goods, and risk assessment. Through experience sharing and practical exercises, the event enhanced the intellectual property protection capabilities of customs officers, promoted international cooperation, and fostered innovation and prosperity.

01/26/2026 Customs Knowledge
Read More
OMD OSCE Target Cultural Heritage Trafficking in Eastern Europe Central Asia

OMD OSCE Target Cultural Heritage Trafficking in Eastern Europe Central Asia

The WCO and OSCE jointly organized a virtual PITCH training to enhance the capacity of customs administrations in Eastern Europe and Central Asia to combat the trafficking of cultural property. The training covered key areas such as identification, risk assessment, and international cooperation. This initiative aims to strengthen regional efforts in protecting cultural heritage by equipping customs officials with the necessary skills and knowledge to effectively identify and intercept illicit cultural artifacts, fostering collaboration across borders to disrupt smuggling networks.

01/26/2026 Customs Knowledge
Read More
Shipping Giant MSC Fined Millions Over Compliance Violations

Shipping Giant MSC Fined Millions Over Compliance Violations

The heavy fine imposed on MSC by the US FMC highlights the increasing stringency of compliance regulations in the ocean freight industry. Freight forwarders should comprehensively review their billing processes, refine contract terms, strengthen internal training, and establish grievance mechanisms. Embracing technology to enhance transparency is also crucial. These measures are essential to effectively address regulatory challenges and avoid the risk of substantial fines. Compliance is no longer optional but a necessity for navigating the evolving landscape of ocean freight.

01/26/2026 Logistics Industry Insights
Read More