Amazon Adds Keyword Sorting to Boost Ad Targeting ROI

Amazon Adds Keyword Sorting to Boost Ad Targeting ROI

Amazon Advertising launched a new feature, "Keyword Ranking," to help sellers select keywords accurately and improve ad conversion rates. This article provides an in-depth analysis of the feature's value and shares five key keyword optimization methods. These include analyzing search volume, keyword length, balancing conversion, uncovering trending keywords, and conducting market research. By implementing these strategies, sellers can create effective and high-performing advertising campaigns on Amazon.

01/05/2026 Logistics Industry Insights
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Amazon Launches Inspire to Boost Social Commerce for Sellers

Amazon Launches Inspire to Boost Social Commerce for Sellers

Amazon launched Inspire, a TikTok-like feature, aiming to integrate social entertainment with e-commerce through short videos and images, offering users a new way to discover and purchase products. This move competes with TikTok for traffic and presents both opportunities and challenges for sellers. Whether sellers can capitalize on this traffic dividend hinges on their ability to effectively utilize various channels and create high-quality, engaging content. This new feature could significantly impact product discovery and the overall shopping experience on Amazon.

01/05/2026 Logistics Industry Insights
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Purple Bird and Bit Browsers Boost Crossborder Ecommerce Security

Purple Bird and Bit Browsers Boost Crossborder Ecommerce Security

This article provides an in-depth review of two fingerprint browsers, Ziniu and Bitbrowser, comparing their key features such as security, compatibility, performance, and pricing. The aim is to help cross-border e-commerce users select the most suitable fingerprint browser for their specific needs, reduce the risk of account association, and ensure stable business growth. The comparison highlights the strengths and weaknesses of each browser, enabling informed decision-making for effective account management and enhanced security in the competitive e-commerce landscape.

01/05/2026 Logistics Encyclopedia
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Ebay Sellers Can Boost Traffic by Adding Second Category

Ebay Sellers Can Boost Traffic by Adding Second Category

This article delves into the function and operation methods of eBay's secondary category feature, explaining its advantages in enhancing product visibility and precisely targeting customer groups. It also reminds sellers to pay attention to cost considerations and category relevance to avoid unnecessary losses, helping sellers master the eBay platform and achieve sales growth. By strategically utilizing secondary categories, sellers can improve their product's reach and attract a more qualified audience, ultimately leading to increased sales and a more successful presence on eBay.

01/05/2026 Customs Knowledge
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OZON Sellers Boost Conversions with Optimized JSON Size Charts

OZON Sellers Boost Conversions with Optimized JSON Size Charts

This article delves into the necessity of creating OZON size chart JSONs. It details how to use the OZON size chart constructor to create personalized size charts. The article also compares the advantages and disadvantages of JSON size charts versus image-based size charts. The goal is to help sellers improve user experience, reduce return rates, and increase conversion rates, ultimately achieving greater success on the OZON platform. By providing accurate and easily accessible size information, sellers can build trust and encourage purchase decisions.

01/05/2026 Customs Knowledge
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Armenia Modernizes Customs with WCO Support to Boost Trade

Armenia Modernizes Customs with WCO Support to Boost Trade

The World Customs Organization (WCO) is assisting Armenia in developing a Mercator Implementation Plan. This plan aims to comprehensively improve customs clearance efficiency and trade facilitation in Armenia by optimizing key areas such as advance rulings, risk management, and the single window system. The initiative is expected to inject new vitality into Armenia's economic development by streamlining trade processes and reducing associated costs. The focus is on modernizing customs procedures to align with international best practices and facilitate smoother cross-border trade.

01/05/2026 Customs Knowledge
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West Africa Customs Adopts Gender Equality to Boost Trade

West Africa Customs Adopts Gender Equality to Boost Trade

The World Customs Organization (WCO) is implementing a Gender Equality and Diversity (GED) capacity-building project in West Africa. Through workshops, assessments, and action plans, the project aims to enhance the GED awareness and practical capabilities of customs administrations in countries like Côte d'Ivoire and Ghana. This initiative seeks to promote a more equitable, inclusive, and efficient customs system, ultimately facilitating trade and fostering economic development in the region. The project focuses on improving internal policies and practices within the customs administrations.

01/05/2026 Customs Knowledge
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Saudi Customs Adopts WCO Data System to Boost Efficiency

Saudi Customs Adopts WCO Data System to Boost Efficiency

Saudi Arabia, in collaboration with the World Customs Organization (WCO), aims to enhance customs efficiency and facilitate trade by building a data-driven performance evaluation system, supporting the Saudi Vision 2030. The WCO's Performance Measurement Mechanism (PMM) and workshops assist Saudi Customs in identifying areas for improvement and building a team of experts to promote knowledge sharing and international cooperation. This initiative leverages data to optimize customs processes and contribute to Saudi Arabia's ambitious economic diversification goals.

01/05/2026 Customs Knowledge
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African Customs Labs Adopt Asiapacific Methods to Boost Trade

African Customs Labs Adopt Asiapacific Methods to Boost Trade

African customs laboratory leaders visited the Asia-Pacific region to learn from best practices and enhance their capabilities. Through laboratory visits and experience sharing, the African representatives gained in-depth understanding of the operational models, technological applications, and management methods of regional customs laboratories in the Asia-Pacific. This activity promoted capacity building for African customs laboratories and laid the foundation for regional cooperation, contributing to African trade development and economic prosperity. The visit focused on practical knowledge transfer and establishing future collaborative efforts.

01/05/2026 Customs Knowledge
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Saudi Customs Adopts WCO Data Model to Boost Digitalization

Saudi Customs Adopts WCO Data Model to Boost Digitalization

The World Customs Organization (WCO) provides crucial support for the modernization of Saudi Customs, facilitating a more efficient and intelligent trade ecosystem through IT diagnostics and WCO Data Model workshops. Saudi Customs is actively pursuing digital transformation initiatives, including the "Fasah" Single Window, "Nebras" system upgrades, and NII equipment integration. The WCO Data Model will assist Saudi Customs in achieving seamless connectivity with international trading partners, streamlining processes and enhancing data exchange for improved trade facilitation and security.

01/05/2026 Customs Knowledge
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