Amazon Sellers Face Trademark Renewal Risks

Amazon Sellers Face Trademark Renewal Risks

Amazon sellers should be aware of US trademark renewal issues. Failure to renew trademarks in a timely manner may result in the loss of Brand Registry and product removal. This article details the importance of trademark renewal, two renewal methods, required materials, and measures to avoid expiration. It reminds sellers to pay attention to trademark management and protect their brand rights on Amazon. Timely renewal is crucial for maintaining brand protection and preventing disruptions to sales on the platform.

12/29/2025 Logistics
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Guide to Optimizing Amazon Ads for Product Promotion

Guide to Optimizing Amazon Ads for Product Promotion

This article, from the perspective of a data analyst, details the creation process of Amazon Sponsored Products campaigns, including platform login, an introduction to the Advertising Campaign Manager, campaign creation steps, and data-driven ad optimization strategies. It aims to help sellers build effective Amazon advertising campaigns from scratch, accurately drive traffic, and increase sales. The guide provides practical insights into leveraging data to refine targeting, bidding, and keyword selection for optimal campaign performance and ROI.

12/29/2025 Logistics Encyclopedia
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Amazon Sellers Adopt Weight Strategies to Improve Rankings

Amazon Sellers Adopt Weight Strategies to Improve Rankings

This article delves into the three core factors influencing Amazon order keyword weight: buyer's order path, buyer account quality, and discount strength. By providing practical strategy suggestions, it helps sellers optimize listings, attract high-quality buyers, and reasonably control discounts. This effectively enhances order weight, ultimately leading to improved keyword rankings and increased sales. The focus is on understanding how these elements contribute to a higher perceived value by Amazon's algorithm, resulting in better visibility and conversion rates.

12/29/2025 Logistics Industry Insights
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Ecommerce Growth Drives Sustainable Logistics Shift Globally

Ecommerce Growth Drives Sustainable Logistics Shift Globally

This week's cross-border e-commerce updates: shipping cuts, Amazon's unbranded packaging initiative, Walmart's seller increase, and Shopee's growth in Poland. The industry is proactively addressing challenges and exploring new avenues for growth. Companies are adapting to changing market conditions and focusing on efficiency and customer experience. Key strategies involve optimizing logistics, diversifying sales channels, and catering to specific regional demands. The sector remains dynamic, with platforms and sellers constantly innovating to stay competitive and capitalize on emerging opportunities.

12/29/2025 Logistics
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Ebay Sellers Gain Edge with Key Listing Tools

Ebay Sellers Gain Edge with Key Listing Tools

This article provides an in-depth review of several eBay listing tools, including MerchantRun, Title Builder, Pushauction, Inkfrog, and E-Cang Listing Tool. It details their core functionalities, target audiences, advantages, and disadvantages. The aim is to assist eBay sellers in selecting the most suitable listing tool based on their specific store needs, thereby improving operational efficiency and achieving sales growth. This comparison helps sellers make informed decisions to streamline their listing process and optimize their eBay business.

12/29/2025 Logistics Encyclopedia
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Amazon Imposes New Storage Fees Angering Sellers

Amazon Imposes New Storage Fees Angering Sellers

The core of Amazon's new storage policy lies in introducing a 'Reservation Fee Bidding' mechanism, requiring sellers to bid for extra storage space. This simplifies storage restrictions, enhancing flexibility and transparency. However, it raises concerns among sellers regarding increased costs and potential platform exploitation. Sellers need to optimize inventory management, accurately forecast sales, and flexibly adapt to the new policy. The new policy aims to better allocate storage resources, but its impact on seller profitability remains to be seen.

12/31/2025 Logistics Industry Insights
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OZON Russias Topselling Summer Products Revealed

OZON Russias Topselling Summer Products Revealed

This article provides in-depth analysis of summer consumption trends on the Russian OZON e-commerce platform, offering product selection recommendations. It focuses on popular categories such as outdoor sports, water recreation, BBQ, and gardening. The article also highlights the importance of preparing for the back-to-school season. It emphasizes key considerations like early stock preparation, weather monitoring, and understanding consumer habits to help sellers seize opportunities and increase sales on OZON during the summer months.

12/31/2025 Logistics Industry Insights
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European Sellers Adapt to EPR Rules Amid Green Push

European Sellers Adapt to EPR Rules Amid Green Push

The official implementation of French EPR marks a new phase in European environmental compliance. This analysis explores the rise of environmental awareness in Europe, its historical roots, and economic considerations, revealing the significant opportunities within the green market. To address the challenges, sellers must adopt a holistic approach encompassing product design, packaging and transportation, marketing and promotion, and after-sales service. By embracing a green future, businesses can successfully navigate and thrive within the European market.

12/31/2025 Logistics Industry Insights
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Amazon Brands Reduce Tacos Below 10 Via PPC Testing

Amazon Brands Reduce Tacos Below 10 Via PPC Testing

This article delves into the practical experiences of five seven-figure brands in Amazon PPC advertising optimization. Through rigorous testing and experiments, it aims to solve common PPC challenges faced by sellers and achieve a TACoS (Total Advertising Cost of Sales) below 10%. The article provides a detailed analysis of Sponsored Products, Sponsored Brands, and Sponsored Display Ads strategies. Furthermore, it offers recommendations for selecting the best Amazon PPC software to streamline campaign management and improve overall advertising performance.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Urged to Strengthen Security Master Appeals

Amazon Sellers Urged to Strengthen Security Master Appeals

This article delves into the common reasons for Amazon account suspensions, such as manipulating sales rank, intellectual property infringement, and violating platform policies. Addressing malicious attacks, it proposes both proactive defense and reactive counter-attack strategies. Furthermore, it provides a detailed overview of the Amazon account appeal process and key considerations. This offers sellers a comprehensive set of strategies for account protection and appeal management, helping them navigate the complexities of Amazon's platform and recover from potential suspensions.

12/30/2025 Logistics Industry Insights
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