Amazon Sellers Boost Visibility with Search Term Optimization

Amazon Sellers Boost Visibility with Search Term Optimization

This article provides an in-depth analysis of Amazon Search Term strategies, covering keyword research, differentiated handling of single/multi-variation listings, and techniques for embedding keywords in a non-sequential order. It also includes practical case studies to help sellers optimize their listings, improve product visibility, and increase conversion rates. The guide aims to equip sellers with the knowledge to effectively utilize Search Terms and enhance their overall performance on the Amazon platform.

12/30/2025 Logistics Encyclopedia
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Tencent Ads Boosts Home Furnishing Leads by 300

Tencent Ads Boosts Home Furnishing Leads by 300

Shi Nan Cross-border Logistics Navigation leveraged Tencent Ads' Lead Management Platform to boost the qualified lead rate in the home furnishing industry from under 20% to 60%, resulting in a 300% increase in conversion rate. This success was attributed to unified lead management, faster customer service follow-up, and improved call connection rates. Through refined operations, the platform helps businesses reduce transaction costs and achieve sustainable growth by streamlining lead nurturing and qualification processes.

12/30/2025 Logistics Industry Insights
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Silver Prices Hit Record High Amid Market Rally

Silver Prices Hit Record High Amid Market Rally

Silver prices have been rising recently, with XAGUSD reaching historical highs. This report provides an in-depth analysis of key factors driving the price increase, including monetary policy, hard asset demand, the industrial supercycle, structural supply shortages, and the gold-led effect. The report also analyzes key risk levels from a technical perspective and proposes corresponding trading strategies. Investors should pay close attention to market dynamics, operate cautiously, and strictly control risks.

01/15/2026 Exchange Rate Query
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Heavyduty Truck Orders Drop Amid Industry Uncertainty

Heavyduty Truck Orders Drop Amid Industry Uncertainty

Preliminary data shows another decline in North American Class 8 truck orders for November, suggesting a potential market correction. While October saw a month-over-month increase, year-over-year figures remain down. This downturn could be attributed to factors like pulled-forward demand, economic conditions, fuel prices, and emission standards. Heavy-duty truck manufacturers need to closely monitor market trends, adapt strategies, and embrace new technologies to navigate the changing landscape.

01/15/2026 Logistics Industry Insights
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USPS Weighs Reverse Auction for Amazon Contract Renewal

USPS Weighs Reverse Auction for Amazon Contract Renewal

Amazon's existing contract with the United States Postal Service (USPS) expires in October 2026. USPS is considering using a reverse auction mechanism for renewal negotiations. This aims to secure more competitive pricing and service terms. However, it could also increase the complexity of negotiations and potentially impact the long-term partnership between the two entities. The reverse auction approach seeks to leverage competitive bidding to achieve favorable outcomes for USPS in the upcoming contract renewal.

01/07/2026 Logistics
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Shopees 99 Sale Highlights Top Sellers Amid Logistics Cost Surge

Shopees 99 Sale Highlights Top Sellers Amid Logistics Cost Surge

This article analyzes the best-selling categories (Health & Beauty, Home & Living, Mobile Accessories) during the Shopee 99 Mega Sale. It also explores the impact of rising cross-border logistics costs on e-commerce platforms and sellers, as well as the counter-trend increase in Shopee's traffic in the Polish market. The article aims to provide insights for cross-border e-commerce practitioners, helping them address challenges and seize opportunities in the evolving landscape.

01/07/2026 Logistics
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UPS Cuts 20000 Jobs Closes Facilities As Amazon Shifts Demand

UPS Cuts 20000 Jobs Closes Facilities As Amazon Shifts Demand

In response to declining Amazon business volume, UPS plans to lay off 20,000 employees and close 73 facilities, aiming to save $3.5 billion through a "network restructuring" initiative. UPS will focus on high-margin businesses, increase automation investments, and actively explore new growth areas to adapt to changes in the logistics industry. This strategic shift is designed to improve efficiency and profitability amidst evolving market dynamics and reduced reliance on a single major client.

01/07/2026 Logistics
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Ryder Expands Supply Chain Business Amid Industry Downturn

Ryder Expands Supply Chain Business Amid Industry Downturn

Ryder's supply chain business saw a 44% revenue increase in Q4, significantly outperforming other segments, driven by its M&A strategy. However, macroeconomic headwinds and declining used vehicle prices present challenges. The company anticipates slower overall revenue growth in 2023. Key areas to watch include technological innovation, green logistics, and global expansion. The strong supply chain performance highlights the success of strategic acquisitions, but the company must navigate economic uncertainties to maintain growth momentum.

01/16/2026 Logistics Industry Insights
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US Container Imports Rise As Consumer Demand Stays Strong

US Container Imports Rise As Consumer Demand Stays Strong

S&P Global Market Intelligence data shows US import container freight volume increased by 13.4% year-on-year in September, marking the 13th consecutive month of growth. Strong consumer demand is driving the surge, while capital goods investment shows signs of slowing. Looking ahead to Q1 2025, a 4.1% increase is projected. The supply chain presents both challenges and opportunities, highlighting the need for businesses to enhance resilience and adapt to evolving market dynamics.

01/15/2026 Logistics
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US Container Imports Stabilize in June Amid Trade Uncertainties

US Container Imports Stabilize in June Amid Trade Uncertainties

A Descartes report indicates a slight month-over-month increase in U.S. container imports for June, but a year-over-year decrease persists. China's import share has fallen to a four-year low, while West Coast ports are recovering. Trade policy shifts introduce uncertainty, requiring businesses to diversify sourcing and strengthen supply chain resilience to navigate these challenges. Companies need to adapt to the changing global trade landscape to mitigate risks and maintain operational efficiency.

01/15/2026 Logistics
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