Ozon Unveils Black Friday Strategy to Boost Russian Ecommerce Sales

Ozon Unveils Black Friday Strategy to Boost Russian Ecommerce Sales

This article provides a comprehensive guide for OZON sellers preparing for the Black Friday mega-sale. It offers in-depth analysis of top-selling product categories and details key strategies for inventory preparation, data analysis, listing optimization, and promotional participation. It also highlights common marketing pitfalls to avoid. This guide aims to help sellers focus their efforts during the peak season and achieve significant sales increases. It provides practical tips and actionable advice for maximizing visibility and driving conversions during the Black Friday event.

01/16/2026 Logistics Industry Insights
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Amazon Enhances Brand Analytics with Search Data for Sales Boost

Amazon Enhances Brand Analytics with Search Data for Sales Boost

Amazon has launched the Brand Analytics Search Dashboard in its European and Japanese marketplaces. This dashboard features Search Catalog Performance and Search Query Performance, empowering sellers to analyze buyer search and purchasing trends. This allows them to optimize product listings and advertising strategies, ultimately driving sales growth. The new tool provides valuable insights into customer behavior, enabling data-driven decisions to improve product visibility and conversion rates within these key international markets. By understanding what customers are searching for and how products are performing, sellers can refine their approach and maximize their potential on Amazon.

01/16/2026 Logistics Industry Insights
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Global Small Package Shipping Costs Rise Amid Hidden Fees

Global Small Package Shipping Costs Rise Amid Hidden Fees

This article explores the dynamic structure of international small parcel shipping rates in 2025. It analyzes the impact of national uniform standards and surcharges on cross-border sales, highlighting the hidden costs of regional surcharges and the significance of different shipping strategies. The findings provide crucial insights for cross-border e-commerce sellers regarding cost management.

08/04/2025 Logistics Industry Insights
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Understanding the Strategic Importance of Logistics Outsourcing in Enterprises

Understanding the Strategic Importance of Logistics Outsourcing in Enterprises

This article delves into the concept of logistics outsourcing, major business types, and the criteria for selecting outsourcing options. It emphasizes the relative independence and suitability of supply and sales logistics in outsourcing, highlighting the importance of ABC classification management. Outsourcing not only helps reduce costs but also enhances operational flexibility and core competitiveness for enterprises.

07/17/2025 Logistics
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Enhancing Efficiency in Overseas Warehouse Management: Setting and Optimizing Safety Stock

Enhancing Efficiency in Overseas Warehouse Management: Setting and Optimizing Safety Stock

In the context of rapid development in cross-border e-commerce, choosing the right overseas warehouse has become a crucial decision for sellers. Properly setting safety stock can prevent stockouts, control inventory costs, and enhance customer satisfaction. Sellers need to consider sales conditions and market demand comprehensively, adjusting inventory levels flexibly, and employing reasonable management strategies to improve competitiveness.

07/15/2025 Logistics Encyclopedia
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Amazon Sellers Adopt AI Tools for Review Generation

Amazon Sellers Adopt AI Tools for Review Generation

Struggling to get Amazon reviews? Xiao Bu ERP is a free, secure, and efficient review request tool. Utilizing Amazon's official API, it accurately targets buyers and allows personalized review request rules, minimizing compliance risks and boosting Listing ranking and sales. Beyond review requests, it also offers data, advertising, finance, and inventory management features, empowering sellers with refined operations.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Boost PPC Efficiency with Bulk Operations

Amazon Sellers Boost PPC Efficiency with Bulk Operations

This article provides an in-depth analysis of Amazon PPC bulk operations, covering everything from the concept and download process to creating campaigns and advanced applications. Master bulk operations to eliminate inefficient manual management, significantly improve advertising efficiency, and potentially double your sales. It offers a comprehensive guide to leveraging bulk operations for enhanced PPC performance on Amazon.

12/30/2025 Logistics Encyclopedia
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Amazon Consolidates Fulfillment Storage Policy to Boost Efficiency

Amazon Consolidates Fulfillment Storage Policy to Boost Efficiency

Since March 2023, Amazon has implemented a new FBA storage capacity management policy, unifying replenishment and storage limits. IPI scores are assessed monthly, and Amazon provides storage forecasts and opportunities to request additional capacity. Sellers need to pay close attention to their IPI scores, accurately forecast sales, and leverage the new rules to optimize inventory management. This includes understanding how the IPI score impacts storage limits and utilizing available tools for forecasting and capacity requests to avoid storage overage fees and maintain healthy inventory levels.

01/04/2026 Warehousing
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Amazon FBA Explained: A Complete Guide

Amazon FBA Explained: A Complete Guide

Amazon FBA (Fulfillment by Amazon) offers sellers efficient fulfillment services, helping them reduce shipping times and enhance customer experience. The primary advantages of FBA include cost savings in management, increased sales opportunities, simplified return processes, and brand visibility. By utilizing Amazon's warehousing and logistics system, sellers can achieve better market opportunities, making it suitable for selling small, high-margin products.

07/14/2025 Logistics Encyclopedia
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Amazon FBA: A Powerful Tool to Enhance Competitiveness in Cross-border E-commerce

Amazon FBA: A Powerful Tool to Enhance Competitiveness in Cross-border E-commerce

Amazon FBA is a representative of seller fulfillment services that helps sellers expand their sales in international markets by reducing management costs, enhancing consumer trust, and providing convenient returns. This service is especially suitable for small-sized, high-profit products. By leveraging the advantages of FBA, sellers can better address the challenges of cross-border e-commerce and improve their competitiveness.

07/16/2025 Logistics
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