Beginners Guide to Mastering Facebook Ads in 7 Steps

Beginners Guide to Mastering Facebook Ads in 7 Steps

This article details 7 key steps for successful Facebook ad campaigns, including setting up Business Manager, installing the Pixel code, creating audiences, creating campaigns, setting up ad sets, selecting ad creatives, and optimizing campaigns. This guide helps beginners quickly grasp the core techniques of Facebook advertising and improve ad performance. It covers essential aspects from initial setup to ongoing optimization, empowering users to effectively leverage Facebook's advertising platform to achieve their marketing goals.

01/04/2026 Logistics Encyclopedia
Read More
Guide to Managing Facebook Ads Via Meta Business Suite

Guide to Managing Facebook Ads Via Meta Business Suite

This article provides a detailed interpretation of the relationship between Meta Business Suite and Business Manager. It analyzes the features of Meta Business Suite and offers tool selection advice for different user groups. The aim is to help readers clarify their understanding and efficiently manage Facebook ads and marketing campaigns. It guides users in choosing the right platform based on their needs and scale, ultimately optimizing their marketing efforts within the Meta ecosystem.

12/31/2025 Logistics Industry Insights
Read More
Shopyy Livestream to Aid Ecommerce Conversion Growth

Shopyy Livestream to Aid Ecommerce Conversion Growth

Shopyy's key account manager, Yuki, will be live on January 8th to share strategies for improving independent website conversion rates. The session will cover multi-dimensional optimization techniques, including user experience, page design, and marketing strategies. With 18 years of experience in cross-border e-commerce, Shopyy is committed to providing merchants with full-chain services, helping cross-border e-commerce practitioners improve the operational efficiency of their independent websites and achieve business growth.

01/06/2026 Logistics Industry Insights
Read More
SHEIN Expands Free Warehousing to US and Europe for Black Friday Sales

SHEIN Expands Free Warehousing to US and Europe for Black Friday Sales

SHEIN announced free access to its US and European warehouses, aiming to help sellers in the fully managed model reduce overseas warehousing costs and improve logistics efficiency, especially for the Black Friday shopping season. This move will shorten delivery times, enhance user experience, and provide sellers with a more convenient and efficient platform for overseas market expansion. With a significant increase in SHEIN platform users, sellers should seize the opportunity to capture market dividends. This offers a competitive advantage in the rapidly growing cross-border e-commerce landscape.

12/30/2025 Logistics
Read More
Tiktok Shop Seasia Gains on Double 11 As ERP Aids Crossborder Sales

Tiktok Shop Seasia Gains on Double 11 As ERP Aids Crossborder Sales

TikTok Shop's GMV in Southeast Asia increased by 2.3 times during the Double 11 shopping festival, highlighting the monetization potential of live-streaming e-commerce and short videos. Echain ERP is deeply adapted to the characteristics of TikTok Shop, providing accurate data analysis, intelligent advertising placement, refined influencer operations, efficient order management, and precise settlement profit calculation. It helps cross-border e-commerce sellers seize market opportunities and achieve business growth. Echain ERP empowers sellers to optimize their TikTok Shop performance and capitalize on the booming Southeast Asian market.

01/26/2026 Logistics Industry Insights
Read More
Orijen Tops Jdcoms Double 11 Cat Food Sales Myfoodie Leads Dog Treats

Orijen Tops Jdcoms Double 11 Cat Food Sales Myfoodie Leads Dog Treats

JD.com's Double 11 pet ranking reveals that Orijen cat food remains at the top, while Myfoodie dog snacks achieve a fourth consecutive win. The rise of domestic brands signifies a more diversified market competition. Increasingly personalized and segmented consumer demands require brands to continuously innovate to meet the challenges. The pet e-commerce landscape is evolving rapidly, with brand success depending on adaptability and understanding consumer preferences during peak shopping seasons like Double 11.

02/11/2026 Logistics Industry Insights
Read More
Logistics Managers See Salary Shifts Postpandemic

Logistics Managers See Salary Shifts Postpandemic

The pandemic has disrupted global supply chains, highlighting the importance of logistics and potentially impacting logistics manager salaries. Digital transformation, supply chain resilience, and sustainability are becoming key factors. Logistics managers need to enhance their skills, and companies should prioritize talent development to collectively embrace the opportunities and challenges of the post-pandemic era. The focus shifts towards adapting to new market dynamics and ensuring efficient and robust supply chain operations, making skilled logistics professionals increasingly valuable.

02/05/2026 Logistics Industry Insights
Read More
Smarthub Streamlines Aircraft Part Dismantling Bidding Process

Smarthub Streamlines Aircraft Part Dismantling Bidding Process

IATA MRO SmartHub – Asset Manager connects asset owners and bidders in the aircraft dismantling industry through a digital platform, enabling efficient and transparent bidding processes. This promotes aircraft material recycling and sustainable development in the aviation industry. Asset owners can efficiently manage multiple projects, while bidders gain access to more procurement opportunities. The joint bidding model further facilitates resource integration, achieving a win-win situation. This solution streamlines asset management and supports the circular economy within the aviation sector.

01/16/2026 Logistics Industry Insights
Read More