The pet economy continues to expand rapidly, with major brands intensifying their competition on e-commerce platforms. JD.com's real-time Double 11 pet products ranking serves as a crucial indicator of market trends. Data current as of November 4, 2020 reveals notable changes and highlights in the pet food and supplies market.
Cat Food Market: Orijen Maintains Lead While Whiskas Makes Gains
In the daily cat food brand rankings, Orijen maintained its top position, continuing its reign through superior quality and reputation. Royal Canin, Acana, and GO! followed closely, preserving their leading positions. Whiskas demonstrated remarkable progress, surpassing Purina Pro Plan to claim fifth place, signaling strong market potential. Among imported brands, Orijen, Acana, and GO! retained their dominance, while NOW!, another brand under the Petcurean umbrella, entered the top ten at seventh place, reinforcing Petcurean's position in the premium cat food segment.
Dog Food Market: Myfoodie's Rapid Rise and Pedigree's Climb
The dog food market witnessed equally intense competition. Domestic brand Myfoodie jumped four positions in just two days to claim the sales championship, demonstrating impressive growth momentum. Royal Canin maintained its market influence at second place, while Pedigree advanced five spots to third. These shifts indicate growing consumer recognition of domestic brands alongside evolving market dynamics.
Pet Snacks: Fussie Cat and Sheba Overtake Myfoodie in Cat Treats
In the cat snack category, Fussie Cat and Sheba surpassed Myfoodie to take first and second place respectively, with Navarch also breaking into the top ten. For dog snacks, Myfoodie maintained its strong performance, remaining at the top since November 1. Pedigree and Navarch showed similar stability, holding their positions in the top three for four consecutive days. The snack market displays relatively fragmented competition with more frequent ranking changes among brands.
Cat Litter Market: Pidan's Remarkable Comeback
The cat litter market saw an unexpected contender rise. Pidan staged a strong comeback against Carbon Molecular to claim the top spot in brand rankings, while Jeco dropped to third. This development suggests consumers are embracing more diverse options in cat litter, with new brands finding opportunities through innovation and differentiated competition.
Healthcare and Grooming: Vet's Best Maintains Lead While Scented Mink Shows Growth
In pet healthcare, Vet's Best continued its reign at the top, followed by Frontline, with Heartgard rising to third. The pet healthcare market shows sustained demand growth and intensifying brand competition. For pet grooming products, Scented Mink experienced explosive growth, jumping seven positions to take first place, with Pidan and Laiwang Brothers following. The grooming market presents significant potential, with opportunities for new brands and specialized categories.
Toys and Travel: DoggyMan and GiGwi Emerge as Frontrunners
In the pet toys and travel category, DoggyMan and GiGwi emerged as unexpected leaders, taking first and second place respectively, with Happy Land temporarily at third. This market remains relatively decentralized with low brand concentration, allowing new entrants better opportunities through innovation.
Self-operated and Customized Products: Orijen and Myfoodie Dominate
Among self-operated products, Orijen claimed the top two spots with its Six Fish and Chicken Recipe cat foods, while Acana's Chicken and Vegetable Recipe ranked third. Notably, two cat litter products and one pet shampoo entered the top ten. In customized products, Myfoodie emerged as the day's biggest winner with four products in the top ten. Jeco, Sheba, and Pure Natural's JD-exclusive and co-branded products also gained popularity. Customization proves increasingly important in meeting consumer preferences.
Stores and Aquatic Brands: Navarch and Sunsun Lead
Among third-party stores, Navarch's official flagship store topped the rankings, with Boqii's official store rising to second. In aquatic products, Sunsun maintained its four-day lead, followed by Dec and Minjiang Aquarium. The aquatic market maintains relatively stable competition patterns.
The JD.com Double 11 pet products ranking reflects the pet market's intensifying competition and growing diversification. Consumers demonstrate increasing demand for brand quality, personalization, and specialized categories, pushing brands toward continuous innovation and product optimization to maintain competitive advantage.