Amazon Launches Ad Tools to Boost Seller Performance

Amazon Launches Ad Tools to Boost Seller Performance

Amazon Advertising recently launched two new beta features: 'Campaign Manager - Budget' and 'Campaign Manager - Products'. These provide sellers with more granular data analysis tools. The former helps sellers monitor budget usage in real-time, while the latter analyzes advertising performance at the SKU level. This enables sellers to develop more precise advertising strategies and improve advertising effectiveness, leading to better ROI and optimized campaign performance.

01/04/2026 Logistics Industry Insights
Read More
Amazon Sellers Guide to Managing Atoz Claims

Amazon Sellers Guide to Managing Atoz Claims

This article analyzes the Amazon A-to-Z Guarantee claim process, dissecting common scenarios and offering corresponding strategies. It emphasizes preventative measures to help sellers mitigate risks and safeguard their store's profits and reputation. Understanding the A-to-Z claim process is crucial for Amazon sellers to navigate disputes effectively and maintain a positive customer experience, ultimately protecting their business from potential financial losses and negative feedback.

01/04/2026 Logistics Encyclopedia
Read More
Guide to Fixing Google Account Verification Problems

Guide to Fixing Google Account Verification Problems

This article provides a detailed analysis of the reasons behind the "Google couldn't verify it's you" error during login and offers practical solutions for different scenarios. It also shares useful tips for maintaining Google account security, helping you prevent login problems and proactively protect your account. Learn how to troubleshoot verification issues and keep your Google account safe from unauthorized access with these effective strategies.

01/04/2026 Logistics Encyclopedia
Read More
Ecommerce Sellers Tightly Guard Website Urls for Security

Ecommerce Sellers Tightly Guard Website Urls for Security

This article delves into the reasons why independent website sellers are reluctant to disclose their website URLs. It reveals the crucial business intelligence competitors can glean from a website, including best-selling products, traffic data, advertising strategies, and PPC/SEO value. The importance of protecting trade secrets is emphasized. It encourages industry peers to communicate and cooperate while respecting each other's interests and avoiding infringement.

01/04/2026 Logistics Industry Insights
Read More
Naver Shopping Enhances Ad Performance with Quality Score Optimization

Naver Shopping Enhances Ad Performance with Quality Score Optimization

This article delves into the significance of the Quality Score in Naver Shopping Search Ads and provides practical strategies for improvement. It emphasizes the crucial role of precise category matching and details how to comprehensively optimize ad performance through keyword research, ad grouping, A/B testing, and data analysis. Ultimately, the goal is to maximize the effectiveness of advertising campaigns and achieve optimal results.

01/04/2026 Logistics Encyclopedia
Read More
Chewy Pet Product Trends Key to Profitable Selection

Chewy Pet Product Trends Key to Profitable Selection

The cross-border e-commerce pet supplies market holds immense potential, but product selection poses a significant challenge. This article recommends Chewy, a US pet retail e-commerce platform, as a valuable resource. Sellers can leverage its product categories and customer reviews to understand market demands and develop personalized product selection strategies. By doing so, they can differentiate themselves and gain a competitive edge in the market.

01/04/2026 Logistics Industry Insights
Read More
Shanghai Covid Surge Disrupts Global Ecommerce Supply Chains

Shanghai Covid Surge Disrupts Global Ecommerce Supply Chains

The Shanghai COVID-19 outbreak severely impacted cross-border logistics, exacerbating delays due to port congestion, courier service disruptions, and infected truck drivers. This increases delivery time risks. Sellers should monitor listing performance and return rates closely. To proactively address these challenges, optimizing operations and adjusting inventory strategies are crucial. By adapting and innovating, sellers can navigate the crisis and potentially seize new opportunities in the market.

01/04/2026 Logistics
Read More
Amazon Advertisers Focus on CPC Metrics for Optimization

Amazon Advertisers Focus on CPC Metrics for Optimization

This article delves into four key aspects of Amazon CPC advertising: distinguishing between effective and ineffective impressions, evaluating ACOS reasonably, adopting a holistic TACOS perspective, and implementing flexible bidding strategies. It emphasizes the importance of data analysis to avoid blind advertising and help sellers maximize advertising effectiveness. By understanding these concepts, sellers can make informed decisions and optimize their campaigns for better performance and profitability.

01/06/2026 Logistics Industry Insights
Read More
Amazon Sellers Gain Edge with Fourdimensional Product Analysis

Amazon Sellers Gain Edge with Fourdimensional Product Analysis

This article introduces the "Competitive Perspective Method" in Amazon product selection. It involves searching for core keywords, analyzing the first seven pages of search results and popular listing ad placements. The goal is to identify competitors with similar styles, paying particular attention to new products. By studying their operational strategies and learning from their successes, you can improve your own product selection success rate.

01/06/2026 Logistics Industry Insights
Read More
Facebook Ads Restructuring Cuts Costs by Simplifying Campaigns

Facebook Ads Restructuring Cuts Costs by Simplifying Campaigns

This article delves into two core strategies for Facebook ad optimization: simplifying account structure and meticulously managing ad volume. By consolidating similar ad sets, controlling the number of creatives, and promptly stopping underperforming ads, advertisers can improve campaign efficiency, reduce advertising costs, and achieve better overall ad performance. The focus is on streamlining processes and making data-driven decisions to maximize ROI on Facebook advertising campaigns.

01/06/2026 Logistics Industry Insights
Read More