WCO Unveils Global Strategy to Combat Counterfeiting

WCO Unveils Global Strategy to Combat Counterfeiting

The 17th Meeting of the World Customs Organization (WCO) Counterfeiting and Piracy (CAP) Group was successfully held, focusing on new challenges and responses faced by customs during the pandemic. The meeting reviewed and approved the WCO's work plan on intellectual property protection, emphasizing the importance of cooperation between right holders and customs. This article provides an in-depth interpretation of the strategic significance of the WCO's intellectual property protection efforts and offers practical strategies for enterprises to address counterfeiting issues.

01/22/2026 Customs Knowledge
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Googles ODM Strategy Offers Ecommerce Growth Opportunities

Googles ODM Strategy Offers Ecommerce Growth Opportunities

This article unveils the core operation of Google's ODM model, which involves deep control over hardware products through collaboration with original design manufacturers (ODMs), using the Pixel phone as an example. It emphasizes the model's relevance for cross-border e-commerce businesses. By partnering with manufacturers possessing design capabilities, businesses can enhance product development and supply chain management. This approach enables greater control over product specifications and quality, ultimately leading to a more competitive and successful cross-border e-commerce strategy.

01/23/2026 Logistics Encyclopedia
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Amazon Sellers Increase Sales Via Strategic ASIN Targeting

Amazon Sellers Increase Sales Via Strategic ASIN Targeting

Amazon's warehousing policy adjustments pose challenges for sellers. This article focuses on ASIN targeting, an advanced strategy, analyzing its principles, influencing factors, and optimization strategies. It recommends practical tools to help sellers precisely attract traffic, increase sales, and overcome inventory limitations to stand out in the competition. The article explains how to leverage ASIN targeting within Amazon Advertising to pinpoint specific competitor products or complementary items, ultimately driving conversions and boosting overall sales performance while navigating the complexities of Amazon's inventory management.

01/04/2026 Logistics Industry Insights
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Amazon Vendor Vs Seller Central Picking the Right Model

Amazon Vendor Vs Seller Central Picking the Right Model

This article provides an in-depth comparison of the advantages and disadvantages of Amazon Vendor Central (VC) and Seller Central (SC). It analyzes the differences between the two models in terms of sales entity, operating model, marketing resources, and pricing strategies. The goal is to help sellers choose the most suitable sales model based on their business objectives and operational capabilities, ultimately achieving greater success on the Amazon platform. This comparison empowers sellers to make informed decisions about their Amazon strategy.

01/06/2026 Logistics Encyclopedia
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Amazon DSP Ads Drive Targeted Traffic and Sales Growth

Amazon DSP Ads Drive Targeted Traffic and Sales Growth

This article provides an in-depth analysis of Amazon DSP advertising, guiding you from beginner to expert in creating effective programmatic ad campaigns to boost sales. It covers the advantages of DSP, the creation process, creative selection, ad placement, performance evaluation, marketing strategy optimization, advanced techniques, and future trends. Learn how to leverage Amazon DSP advertising for precise targeting, increased traffic, and multiplied sales. This comprehensive guide equips you with the knowledge to master Amazon DSP and achieve significant growth.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Adapt to Avoid Losing New Release Badge Postmerge

Amazon Sellers Adapt to Avoid Losing New Release Badge Postmerge

This article analyzes why merging seed reviews on Amazon can invalidate the 'New Release' badge. It provides a practical operational strategy adjustment plan. The recommendation is to avoid merging reviews too early, closely monitor the 'Date First Available,' and use the merging strategy flexibly. Pay close attention to how reviews are displayed. These steps help maximize the effectiveness of new product launches and maintain the visibility benefits associated with the 'New Release' badge. This approach ensures optimal visibility and sales during the crucial initial launch phase.

01/04/2026 Logistics Industry Insights
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Tiktok Reveals Ecommerce Brandbuilding Strategies

Tiktok Reveals Ecommerce Brandbuilding Strategies

TikTok E-commerce Growth Strategy: Wang Kai shares his self-incubated content system to build a content moat and achieve millions of dollars in GMV growth. The strategy emphasizes a long-term approach to accumulating brand equity through consistent and engaging content. This approach focuses on building a sustainable competitive advantage through valuable and unique content creation, ultimately driving sales and fostering brand loyalty within the TikTok ecosystem. The presentation highlights the importance of content as a key driver for e-commerce success on the platform.

01/23/2026 Logistics Industry Insights
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Strategies for Highconverting B2B Sales Websites

Strategies for Highconverting B2B Sales Websites

This article delves into the importance and key elements of building a high-converting independent website for B2B companies. It emphasizes the role of professional design, user experience, product showcase, content marketing, online communication, and data analysis in improving the conversion rate of independent websites. The aim is to help businesses better leverage their independent websites for online promotion and secure more business opportunities. The focus is on optimizing the website to attract and convert B2B clients, ultimately driving sales and growth.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Share Postpromotion Sales Strategies

Ebay Sellers Share Postpromotion Sales Strategies

This article delves into key strategies for maintaining stable order volume on eBay after major promotions. It provides comprehensive operational guidance, covering everything from auction-based traffic generation for new accounts to creating an exposure matrix with a large number of SKUs and refined operations. The article also addresses pricing strategies, listing timing, and analysis of reasons for zero sales. It emphasizes the importance of continuous optimization and data analysis to help sellers stand out from the competition and achieve sustainable store growth.

01/04/2026 Logistics Industry Insights
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Pinterests Visual Marketing Boosts Ecommerce Sales

Pinterests Visual Marketing Boosts Ecommerce Sales

This article analyzes Pinterest's recommendation and search mechanisms, providing cross-border e-commerce sellers with strategies to optimize Pins, keywords, and content. The goal is to improve the exposure and sales of visual products on the platform. It delves into how Pinterest algorithms work to surface relevant content to users, and how sellers can leverage this understanding to their advantage. By focusing on visual appeal, strategic keyword placement, and engaging content, sellers can effectively increase their product visibility and drive conversions on Pinterest.

01/07/2026 Logistics Industry Insights
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