sales techniques News

Amazon Sellers Boost Sales with Optimized Listings and Ads

This article provides an in-depth analysis of Amazon multi-variation listings and offers practical advertising optimization strategies. It covers the setup of Sponsored Products (SP) manual keyword campaigns, manual targeting campaigns, and automatic campaigns. Furthermore, it explores differentiated pricing and the strategies of merging and splitting variations. These techniques aim to help sellers create high-conversion advertising campaigns and stand out in the competitive marketplace, ultimately driving sales and improving overall performance on the Amazon platform.

12/30/2025 Logistics Encyclopedia

Amazon Japan Offers Sellers Double Points to Drive Sales

Amazon Japan is launching a Double Points Week promotion, offering sellers an opportunity to boost product visibility and sales. Sellers must ensure at least 80% of their products are purchasable and offer at least 1% in points by February 16th. During the event, Amazon will match the points offered by sellers to buyers. Sellers should register promptly and optimize product listings to maximize the benefits of the promotion. This is a great chance to increase sales and attract more customers on Amazon Japan.

12/30/2025 Logistics Industry Insights

B2B Sales Boosted by Comparison Content for Lead Generation

Foreign trade B2B companies face evolving customer decision journeys, making comparative content (VS content) an effective customer acquisition method. This article explains the value of comparative search, proposing four categories of comparison topics: product/specification/material, solution and delivery method, cost and risk, and selection strategy and suitable scenarios. It details how to write comparative content that both attracts traffic and drives inquiries, emphasizing that its essence is to bring the "procurement review" online, helping companies win more orders.

01/15/2026 Logistics Industry Insights

Amazon Egypt Sellers Gear Up for White Friday Sales

Amazon Egypt is currently offering a White Friday promotion, making it a prime time to onboard. This article provides a detailed guide to the required registration documents, business qualifications, and the choice between FBA and FBM fulfillment methods. It aims to help sellers seize the opportunities in the Egyptian e-commerce market.

01/16/2026 Logistics

Amazon Sellers Boost Sales with A Page Optimization Strategies

This article provides an in-depth analysis of the value and optimization strategies for Amazon A+ Pages from a data analyst's perspective. It offers practical and actionable guidance to help sellers improve listing conversion rates and create high-converting product pages. The aim is to empower sellers to stand out in the competitive Amazon marketplace by leveraging data-driven insights to enhance their A+ page performance and ultimately boost sales.

01/16/2026 Logistics Encyclopedia

Amazon Sellers Boost Sales with Product Videos Key Strategies

This article delves into the significant role of Amazon product videos in boosting conversion rates. It details the advantages of adding videos to listings, including brand video permissions, video strategies, production guidelines, and the upload process. By adhering to Amazon's rules and best practices, sellers can effectively leverage video marketing to enhance product competitiveness and achieve sales growth. The guide provides actionable insights for creating compelling videos that resonate with customers and drive conversions on the Amazon platform.