As Egypt prepares for its annual White Friday shopping festival, Amazon's local marketplace presents a significant opportunity for sellers seeking to tap into the country's growing e-commerce sector. Since its 2021 launch, Amazon Egypt has attracted attention from both local businesses and international merchants looking to expand their reach.
Egypt's Digital Commerce Landscape
The introduction of Amazon Egypt represents more than just another regional expansion for the global e-commerce giant. For Egyptian small and medium enterprises, the platform serves as a gateway to digital transformation and international market access. The marketplace currently features hundreds of thousands of locally manufactured products available to Egyptian consumers.
With the White Friday promotional period approaching, Amazon has opened business account registrations, allowing qualified sellers to compete for market share during this peak shopping season.
Registration Requirements for Sellers
Merchants interested in selling through Amazon Egypt must prepare several key documents:
- Identification: Valid national/resident ID for business owners or company representatives
- Contact information: Functional email address and mobile number
- Tax documentation: Egyptian Tax Registration Number (TRN) and VAT registration certificate (must be submitted within 90 days of completing registration)
- Business credentials: Commercial registration documents listing owner/manager names for corporate accounts
Logistics Options
Amazon Egypt offers two fulfillment methods:
- FBA (Fulfillment by Amazon): Provides Prime eligibility with next-day delivery options and access to Prime Day promotions
- FBM (Fulfillment by Merchant): Allows sellers to maintain control over storage and shipping processes
Currently, direct registration remains unavailable for sellers based outside Egypt and Gulf Cooperation Council countries. However, merchants with qualifying regional business registrations may explore marketplace opportunities.
The White Friday sales period represents a critical test for Amazon's Egyptian operations, with market observers watching to see how the platform performs during its first major holiday shopping season since launch.