Strategies to Overcome Stagnant Amazon Ad Performance

Strategies to Overcome Stagnant Amazon Ad Performance

Poor Amazon advertising performance is a common problem for sellers. This article provides multi-dimensional solutions, including expanding ad types (product targeting, brand, video ads), precisely targeting competitors, optimizing keyword selection, flexibly adjusting bidding strategies (such as rule-based bidding), and continuous data analysis and optimization. These strategies help sellers overcome advertising challenges and increase product sales.

12/29/2025 Logistics Industry Insights
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Chinese Brands Face Localization Hurdles on Shopee in Southeast Asia

Chinese Brands Face Localization Hurdles on Shopee in Southeast Asia

To succeed in Southeast Asia, Chinese brands should leverage e-commerce platforms like Shopee to capture the online market. Localization is crucial, involving product adjustments, language adaptation, and cultural integration. Exploring suitable content marketing strategies is also essential for achieving brand awareness and sales synergy. Mastering these elements will pave the way for success in the Southeast Asian market.

12/29/2025 Logistics Industry Insights
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Amazon Affiliate Marketing Boosts Global Ecommerce Traffic

Amazon Affiliate Marketing Boosts Global Ecommerce Traffic

This article focuses on using Amazon Affiliate to drive traffic to foreign trade independent websites through content marketing. It emphasizes key aspects such as product selection strategies, keyword selection, content creation, and traffic conversion. By incorporating case studies, it provides practical guidance for operators of foreign trade independent websites, offering actionable advice to improve their online presence and sales.

12/29/2025 Logistics Encyclopedia
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Amazon Sellers Adopt AI Tools for Review Generation

Amazon Sellers Adopt AI Tools for Review Generation

Struggling to get Amazon reviews? Xiao Bu ERP is a free, secure, and efficient review request tool. Utilizing Amazon's official API, it accurately targets buyers and allows personalized review request rules, minimizing compliance risks and boosting Listing ranking and sales. Beyond review requests, it also offers data, advertising, finance, and inventory management features, empowering sellers with refined operations.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Boost PPC Efficiency with Bulk Operations

Amazon Sellers Boost PPC Efficiency with Bulk Operations

This article provides an in-depth analysis of Amazon PPC bulk operations, covering everything from the concept and download process to creating campaigns and advanced applications. Master bulk operations to eliminate inefficient manual management, significantly improve advertising efficiency, and potentially double your sales. It offers a comprehensive guide to leveraging bulk operations for enhanced PPC performance on Amazon.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Face Holiday Disruptions Amid Warehouse Strikes

Amazon Sellers Face Holiday Disruptions Amid Warehouse Strikes

Amazon faces a potential 'warehouse closure' crisis during the peak season, exacerbated by fulfillment bottlenecks and potential strikes, intensifying logistical pressures. Sellers should prepare inventory in advance, strategically utilize overseas warehouses, closely monitor Amazon's updates, optimize inventory management, expand sales channels, implement flexible pricing strategies, and enhance service quality to navigate market volatility and mitigate potential risks.

02/04/2026 Logistics
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Ebay Offers Incentives to Chinese Auto Parts Sellers

Ebay Offers Incentives to Chinese Auto Parts Sellers

eBay will launch an auto parts overseas support program in 2026, covering markets in the US, Australia, and Europe. Sellers can receive multiple rewards, including sales rebates, tiered rebates, transaction fee subsidies, and logistics subsidies, by adding vehicle compatibility lists, increasing GMV, and participating in truck delivery programs. Each account can receive up to $200,000 per quarter.

01/20/2026 Logistics Industry Insights
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Temu Sellers in Europe Must Adopt New Rohs Standard IEC 63000

Temu Sellers in Europe Must Adopt New Rohs Standard IEC 63000

TEMU Europe sellers should be aware of the CE-ROHS compliance upgrade. EN IEC 63000:2018 is now the sole recognized standard for RoHS technical documentation and declarations of conformity. Sellers should immediately review and update their RoHS declarations of conformity to ensure compliance with the latest regulations, avoiding potential sales disruptions due to compliance issues.

01/15/2026 Customs Knowledge
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Amazon Sellers Adapt to FBA Storage Limits

Amazon Sellers Adapt to FBA Storage Limits

Facing FBA storage limit issues? This article offers three solutions to help you overcome capacity challenges. First, request additional storage using the Storage Capacity Manager. Second, leverage the Amazon Warehousing & Distribution (AWD) network for unlimited storage and intelligent replenishment. Finally, enable overseas warehouse transfers for flexible inventory preparation. Break through storage bottlenecks and seize sales opportunities.

01/19/2026 Warehousing
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NRF Predicts Sustained Retail Growth Through 2025

NRF Predicts Sustained Retail Growth Through 2025

The National Retail Federation (NRF) forecasts a 2.7%-3.7% increase in retail sales for 2025, with online channels continuing to drive growth. The report analyzes the macroeconomic environment and consumer behavior, providing retailers with strategic recommendations such as omnichannel integration and product mix optimization. It also highlights the importance of monitoring potential risks associated with policy uncertainty.

01/19/2026 Logistics Industry Insights
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