Amazon Launches Preset Campaigns for Sponsored Products Ads

Amazon Launches Preset Campaigns for Sponsored Products Ads

Amazon introduces 'Preset Sponsored Products campaigns' to help sellers overcome the challenge of lacking data references during the initial stages of new product promotion. This feature automatically populates campaign settings by analyzing historical advertising data of similar products, reducing trial and error costs. This article details the usage, advantages, and limitations of this feature, and looks forward to the future development trend of smart advertising, providing valuable reference for sellers. It aims to simplify new product launches and optimize advertising spend from the start.

12/30/2025 Customs Knowledge
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US Tariffs Strain Chinese Ecommerce Sellers

US Tariffs Strain Chinese Ecommerce Sellers

The US ending its de minimis exemption for small parcels from China impacts 1.36 billion packages, hitting cross-border e-commerce sellers hard. American consumers face higher prices, and retailers are forced to suspend shipments. Platforms like Temu are adjusting strategies, focusing on localized operations. Cross-border e-commerce businesses need to diversify, improve product quality, and optimize supply chains to navigate these challenges and survive. This policy shift necessitates a strategic overhaul for businesses reliant on direct-to-consumer exports to the US.

12/30/2025 Logistics Industry Insights
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Guide to Buying a US Trademark Key Steps Explained

Guide to Buying a US Trademark Key Steps Explained

This article, from a data analyst's perspective, provides a detailed analysis of the US trademark purchase process. It covers key aspects such as document preparation, time estimation, and assignment methods, helping cross-border e-commerce sellers efficiently acquire US trademarks and seize market opportunities. The article highlights the required document checklist for both buyers and sellers and analyzes the characteristics of different assignment methods, offering practical guidance. It aims to streamline the acquisition process and empower sellers to navigate the complexities of US trademark transfers.

12/30/2025 Customs Knowledge
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South Koreas Coupang Uses AI Pricing to Deter Copycat Sellers

South Koreas Coupang Uses AI Pricing to Deter Copycat Sellers

This article provides an in-depth analysis of Coupang's automatic pricing feature, covering everything from basic setup to advanced applications. It details how to leverage this functionality to counter unauthorized sellers and improve store operational efficiency. While Coupang strengthens its efforts to combat unauthorized selling, the article emphasizes the importance of sellers enhancing their own operational capabilities and mastering platform tools to navigate the intense market competition. By understanding and utilizing automatic pricing effectively, sellers can maintain competitive pricing and optimize their sales performance on Coupang.

12/30/2025 Logistics Industry Insights
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Ecommerce Brands Explore Growth Strategies Beyond Amazon

Ecommerce Brands Explore Growth Strategies Beyond Amazon

This article addresses the challenges faced by cross-border e-commerce practitioners in product selection, operational bottlenecks, and career development within Amazon and independent website operations. It proposes practical solutions, emphasizing the importance of breaking free from resource dependence, expanding diversified promotion channels, and continuous learning and growth. The aim is to help practitioners build core competitiveness and stand out in the fierce market competition. It provides insights on how to effectively navigate the complexities of cross-border e-commerce and achieve sustainable success.

12/30/2025 Logistics Industry Insights
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Indonesia Tightens Rules on Tiktok Shop Operations

Indonesia Tightens Rules on Tiktok Shop Operations

The Indonesian government has introduced new regulations restricting payment transaction functions on social commerce platforms and requiring data isolation, posing a risk of business 'separation' for TikTok Shop Indonesia. This move stems from concerns about data security and fair market competition. TikTok is actively responding, with CEO Shou Zi Chew traveling to Indonesia for negotiations, and sellers launching support campaigns. Businesses expanding overseas need to be wary of political risks, diversify their strategies, and operate in compliance to ensure steady development in complex environments.

12/30/2025 Logistics Industry Insights
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Exwhite House Travel Chief Weighs Private Aviations Pros and Cons

Exwhite House Travel Chief Weighs Private Aviations Pros and Cons

An interview with Gregg Brunson-Pitts, founder of Advanced Aviation, sharing his transition from politics to becoming a private aviation entrepreneur. He discusses the market opportunities he sees and offers advice for others looking to enter the high-end aviation services sector. The interview highlights the unique challenges and rewards of building a business in this exclusive industry, emphasizing the importance of personalized service and understanding the needs of discerning clientele. Brunson-Pitts provides insights into the future of private aviation and its continued growth.

01/07/2026 Logistics Industry Insights
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Australias Aviation Recovery Hinges on Sustainable Fuel in Asia

Australias Aviation Recovery Hinges on Sustainable Fuel in Asia

This OAG On Air interview discusses the recovery of the Australian aviation industry and the application of Sustainable Aviation Fuel (SAF) in Asia. The analysis covers the impact of the pandemic and the challenges and opportunities presented by SAF, emphasizing the importance of international collaboration. It highlights the potential for SAF to contribute to a more sustainable aviation sector in the region as the industry rebounds from the pandemic. The interview also touches upon the specific hurdles and prospects within the Asian market for SAF adoption.

01/07/2026 Logistics Industry Insights
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Lazada Expands Into Europe Amid Ecommerce Competition

Lazada Expands Into Europe Amid Ecommerce Competition

Reuters reports that Lazada plans to enter the European market, led by Thai CEO James Dong, targeting local suppliers to differentiate itself from AliExpress. This move is seen as part of Alibaba's strategy to seek overseas growth. Shopee previously faced setbacks in Europe, and ByteDance also faces challenges. Whether Lazada can succeed remains to be seen. The focus on local suppliers could be a key differentiator in a competitive market, but the success of this strategy depends on various factors, including logistics, marketing, and consumer adoption.

01/07/2026 Logistics Industry Insights
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Google Maintains Search Dominance Amid AI Competition

Google Maintains Search Dominance Amid AI Competition

Google maintains its leading position in the AI era through diverse functionalities, user habits, search quality, personalization, data scale, feature variety, and algorithm updates. It integrates SGE to offer intelligent and interactive search experiences. Google's dominance stems from its comprehensive approach, constantly evolving to meet user needs and leverage the power of artificial intelligence to improve search relevance and provide more insightful results. The integration of AI, particularly through SGE, signifies Google's commitment to innovation and enhancing the user experience in the evolving landscape of search technology.

01/07/2026 Logistics Industry Insights
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