Tiktoks Search Growth Fuels Crossborder Ecommerce Shift

Tiktoks Search Growth Fuels Crossborder Ecommerce Shift

This week in cross-border e-commerce, TikTok's search volume surpassed Google, reshaping brand marketing strategies. Temu plans to launch a POP model, and Alibaba.com introduced a semi-managed service, indicating the continuous evolution of platform models. SHEIN remained the download champion, while Amazon Europe launched its spring sale, intensifying market competition. Cross-border e-commerce is developing towards intelligence, personalization, and socialization.

02/03/2026 Logistics Industry Insights
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Chinamalaysia Ferry Suspension Spurs Travel Alternatives Search

Chinamalaysia Ferry Suspension Spurs Travel Alternatives Search

Currently, there are no direct passenger ferry routes between China and Malaysia, with sea freight mainly relying on container shipping. The best way for passengers to travel to Malaysia is by plane, with direct flights available from major cities. If passenger ferry routes are restored in the future, the journey is expected to take 3-5 days, and ticket prices will vary depending on cabin class and season. This would offer an alternative travel mode, though air travel remains the most convenient option for now.

02/02/2026 Logistics Encyclopedia
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Ozons Keyword Optimization Guide Boosts Search Rankings

Ozons Keyword Optimization Guide Boosts Search Rankings

This article delves into keyword optimization strategies for the Ozon platform, highlighting its impact on improving product visibility, click-through rates, conversion rates, and reducing advertising costs. It elaborates on key steps such as keyword research, title optimization, and description optimization. Furthermore, it provides important considerations and ranking improvement techniques to help sellers stand out on the Ozon platform and achieve better performance. The focus is on practical tips and actionable advice for maximizing product discoverability.

02/03/2026 Logistics Encyclopedia
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SEO and AI Strategies Dominate Search Rankings

SEO and AI Strategies Dominate Search Rankings

Leverage SE Ranking and Google Search Console (GSC) for keyword analysis and optimization to improve website ranking in both traditional and AI search engines. This data-driven approach focuses on identifying high-potential keywords and refining content strategies. By understanding user intent and search trends, businesses can enhance their online visibility, attract more organic traffic, and ultimately drive increased sales and revenue. The integration of AI search optimization ensures long-term success in an evolving search landscape.

02/05/2026 Logistics Encyclopedia
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Content Engineering Adapts to Aipowered Search Demands

Content Engineering Adapts to Aipowered Search Demands

The rise of AI question-answering engines necessitates a shift for content creators from traditional SEO to content engineering, designing high-quality content for both AI and human readers. This requires strategic planning, structured architecture, authority signals, and technical refinement to ensure content stands out in AI-powered search. The goal is to improve brand awareness and provide valuable user experiences by optimizing content for these new platforms, moving beyond simply ranking in traditional search engine results pages.

02/05/2026 Logistics Industry Insights
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Ecommerce Sellers Adapt to Voice Search AI Boom

Ecommerce Sellers Adapt to Voice Search AI Boom

Voice search is rapidly transforming the e-commerce landscape. This article delves into the impact of voice search on e-commerce SEO, particularly on the Amazon platform. It provides practical strategies to help sellers optimize product listings, win the Buy Box, and improve category rankings. Ultimately, the goal is to capitalize on the traffic opportunities presented by the AI era. Learn how to adapt your SEO efforts to meet the growing demand for voice-activated shopping and stay ahead of the competition on Amazon.

01/04/2026 Logistics Industry Insights
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USPTO Enhances Patent Search Tool for Ecommerce Sector

USPTO Enhances Patent Search Tool for Ecommerce Sector

The United States Patent and Trademark Office (USPTO) has launched a new version of its public patent search tool (PPUBS), replacing the old one. This article details the search process of PPUBS, including keyword search and the use of advanced search codes. It emphasizes the importance of PPUBS for cross-border e-commerce sellers to avoid infringement risks, suggesting that sellers master it as soon as possible. Understanding the new system is crucial for ensuring products do not violate existing patents and for staying competitive in the global marketplace.

01/04/2026 Customs Knowledge
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Amazon Expands Search Analytics for Brand ASIN Tracking

Amazon Expands Search Analytics for Brand ASIN Tracking

Amazon has upgraded its 'Search Query Performance' dashboard, allowing brand sellers to track the search performance of specific ASINs. By analyzing metrics such as search query volume, impressions, and clicks, sellers can optimize keywords, A+ Pages, and marketing strategies to improve search rankings and sales. Data-driven, granular operations are key to success. This new tool helps brands understand how customers are finding their products and provides insights to refine their approach and boost visibility within Amazon's search results.

01/04/2026 Logistics Industry Insights
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Google Ads Vs Baidu Comparing Search Marketing Strategies

Google Ads Vs Baidu Comparing Search Marketing Strategies

This article provides an in-depth comparison of Google Ads and Baidu Ads, analyzing their differences across various dimensions including technology, services, conversion tracking, account management, and ad testing. The aim is to help advertisers choose the platform that best suits their needs and develop precise and effective advertising strategies to improve advertising efficiency. It explores the nuances of each platform to enable informed decision-making for optimal campaign performance and return on investment.

01/04/2026 Logistics Industry Insights
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