Tiktoks HEYXI Sunscreen Leads Southeast Asia Beauty Boom
This article analyzes the latest weekly TikTok beauty sales data from Fastmoss in Southeast Asia, revealing the latest trends in Indonesia, Vietnam, Thailand, Malaysia, and the Philippines. The report indicates that HEYXI's tone-up cream remains strong in Indonesia, while local brands are emerging in Malaysia. Live commerce has become mainstream, with user reviews playing a crucial role. Cross-border shops continue to gain momentum in the Philippines. The data provides valuable insights for brands and sellers looking to succeed in the dynamic Southeast Asian beauty market on TikTok.









