Amazon Sellers Guide Key Strategies for Product Selection

Amazon Sellers Guide Key Strategies for Product Selection

This article unveils four golden rules for Amazon product selection: analyzing market demand and trends, identifying seasonal products, evaluating keyword promotion difficulty, and analyzing new product ranking performance. Through data-driven analysis and real-world case studies, it helps you avoid pitfalls, discover blockbuster products, and achieve significant sales growth. It emphasizes the importance of understanding market needs, seasonal trends, and keyword competitiveness to make informed decisions and select profitable products for the Amazon marketplace.

01/06/2026 Logistics Encyclopedia
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Autumn Marketing Strategies for Key Seasonal Dates

Autumn Marketing Strategies for Key Seasonal Dates

September is a crucial month for marketing with several key dates. White Dew focuses on moisturizing and nourishing, Teacher's Day centers on gratitude and gifting, and the Autumn Equinox emphasizes balance and harvest. Brands should seize the core keywords of each occasion, launching targeted products and services. By integrating online and offline channels, brands can stand out in the golden autumn market and achieve revenue growth. Focus on creating relevant campaigns that resonate with consumers during these specific times to maximize impact.

01/23/2026 Logistics Industry Insights
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US Imports Drop Amid Seasonal Shifts Trade Concerns

US Imports Drop Amid Seasonal Shifts Trade Concerns

Recent data reveals a significant decline in US imports in November, influenced by seasonal factors, trade policy uncertainties, geopolitical risks, and a global economic slowdown. Exports from China to the US experienced a notable decrease, with most of the top ten import origin countries facing setbacks. Businesses should closely monitor policy developments, optimize supply chain strategies, strengthen inventory management, enhance product competitiveness, and explore emerging markets to mitigate trade risks.

01/08/2026 Logistics
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US Container Imports Surge Amid Tariffs Seasonal Demand

US Container Imports Surge Amid Tariffs Seasonal Demand

Descartes' report indicates that U.S. container imports in August reached the second-highest level in history, driven by tariff policies and seasonal demand. Although down month-over-month, imports remain above last year's levels and pre-pandemic figures. The report highlights the sensitivity to tariff policies and the trend of supply chain diversification, also noting changes in market share between East and West Coast ports. Looking ahead, the global economy, tariff policies, and technological innovation will continue to influence U.S. container imports.

01/07/2026 Logistics
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Amazon Sellers Boost Seasonal Sales With Strategic Marketing

Amazon Sellers Boost Seasonal Sales With Strategic Marketing

This article provides three strategies for Amazon sellers of seasonal products to increase sales during peak traffic periods. First, accurately position products during the pre-traffic phase to reduce ineffective spending. Second, analyze customer search term reports for low-budget testing. Third, leverage Sponsored Brands (SB) ads to drive incremental growth before Black Friday. The article also emphasizes the importance of rationally estimating sales and acting within one's capacity to avoid overstocking or understocking.

01/04/2026 Logistics Industry Insights
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January Freight Market Shows Signs of Seasonal Recovery

January Freight Market Shows Signs of Seasonal Recovery

DAT's latest report indicates that the freight market in January followed seasonal patterns, with both freight volume and rates declining. However, the report also reveals potential signs of market recovery and analyzes various factors influencing market changes. Market participants need to closely monitor market dynamics and adapt accordingly to navigate the evolving market environment. Staying informed and proactive is crucial for success in the face of fluctuating conditions.

01/21/2026 Logistics Industry Insights
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Air Freight Rates Fluctuate Amid Seasonal Demand Shifts

Air Freight Rates Fluctuate Amid Seasonal Demand Shifts

International air freight prices are significantly affected by supply and demand during peak and off seasons, with fluctuations ranging from 30% to 100%. Peak season is concentrated from August to December, peaking in October and November. Off-season usually occurs in January-February and June-July. Core routes, surcharges, cargo specifications, and booking methods all influence prices. It is recommended to plan ahead, choose flexibly, optimize packaging, purchase insurance, and seek professional advice to cope with market volatility.

01/30/2026 Logistics Encyclopedia
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US Container Imports Surge Amid Tariffs Seasonal Demand

US Container Imports Surge Amid Tariffs Seasonal Demand

A new Descartes report indicates that U.S. container imports reached the second-highest level in history in August, totaling 2,519,722 TEU, a 1.6% year-over-year increase and a 3.9% month-over-month decrease. Import volumes are influenced by both tariff policies and seasonal factors. China's import share decreased to 34.5%. East Coast ports gained market share, while West Coast ports experienced a slight decline. Overall, the distribution of throughput across the coastline remained relatively stable.

01/30/2026 Logistics Industry Insights
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US Container Imports Surge Amid Tariffs Seasonal Demand

US Container Imports Surge Amid Tariffs Seasonal Demand

New data reveals U.S. container imports reached the second-highest level on record in August, with 2,519,722 TEU, a 1.6% year-over-year increase and a slight 3.9% month-over-month decrease. The report attributes the high import volume to both tariff policy adjustments and seasonal demand. China's share slightly decreased, while East Coast ports gained share. Future trends will be influenced by multiple factors including consumer demand, inventory cycles, supply chain diversification, and geopolitical risks.

01/30/2026 Logistics Industry Insights
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