Amazon Ads Introduces Benchmarks for Seller Campaign Optimization

Amazon Ads Introduces Benchmarks for Seller Campaign Optimization

Amazon Advertising has launched Benchmarks, offering category-specific data to help sellers optimize their ad campaigns and improve efficiency. This feature allows advertisers to compare their performance against category averages, identifying areas for improvement in targeting, bidding, and creative. By leveraging these insights, sellers can make data-driven decisions to enhance their advertising strategies and drive better results. Currently, Benchmarks is only available in the US marketplace.

01/08/2026 Logistics Industry Insights
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Aidriven GEO Reshapes Marketing Strategies for Competitive Edge

Aidriven GEO Reshapes Marketing Strategies for Competitive Edge

Traditional SEO faces challenges with the rise of generative AI search. GEO expert Lei Yu proposes a "two core + four-wheel drive" optimization system, emphasizing humanized content and cross-validation to enhance AI trust. Case studies show significant increases in branded search volume and conversion rates, even with invisible direct traffic. GEO has become crucial for brand building and customer acquisition efficiency in the AI era.

01/23/2026 Logistics Industry Insights
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Cass Freight Index Drop Signals Economic Slowdown

Cass Freight Index Drop Signals Economic Slowdown

The Cass Freight Index indicates a year-over-year decline in both freight volumes and expenditures for December, reflecting weak market demand and excess capacity. Companies should address these challenges through supply chain optimization, lean inventory management, and digital transformation. Despite the current market headwinds, factors such as economic recovery and infrastructure development hold the potential to drive a turnaround in the freight market.

01/21/2026 Logistics Industry Insights
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Bluegrace Exec Joins Digital LTL Council to Shape Standards

Bluegrace Exec Joins Digital LTL Council to Shape Standards

BlueGrace Logistics' Chief Commercial Officer, Adam Blankenship, has joined the Digital LTL Council to drive digital transformation in the LTL freight industry. The council will focus on establishing unified industry standards covering key areas such as electronic bills of lading, freight visibility and tracking, and exception handling. This initiative aims to support scalable automation and digitization within LTL freight, ultimately improving industry efficiency and service quality.

01/21/2026 Logistics
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Flexport Fairphone Boost Sustainable Supply Chains with Data

Flexport Fairphone Boost Sustainable Supply Chains with Data

Fairphone partnered with Flexport to optimize its supply chain through a data-driven platform, enhancing transparency, reducing lead times, and offsetting carbon emissions. Flexport is helping Fairphone build a sustainable supply chain, lower costs, and fulfill its social responsibility commitments. This collaboration sets a precedent for sustainable development within the smartphone industry, demonstrating how data and strategic partnerships can drive positive environmental and social impact.

01/28/2026 Logistics
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Zero Mountain Tackles Expansion with Warehouse Optimization

Zero Mountain Tackles Expansion with Warehouse Optimization

Zero Mountain optimized its warehouse layout by implementing drive-in/push-back racking systems, increasing pallet storage capacity by 600 without expanding the building's footprint. This significantly improved space utilization within the existing cold chain warehouse. The strategic racking solution allowed for higher density storage and more efficient use of available space, resulting in a substantial increase in overall storage capacity and operational efficiency.

01/28/2026 Warehousing
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Tiktok Short Videos Boost Live Stream Engagement

Tiktok Short Videos Boost Live Stream Engagement

This article delves into the strategies and methods behind viral TikTok videos for traffic generation, emphasizing the importance of topic selection, content planning, filming techniques, and interactive engagement. Through case studies, it reveals how to leverage short videos to precisely drive traffic to live streaming rooms, enhance user stickiness, and ultimately increase sales. Master these skills, and you too can unlock your own TikTok traffic secrets.

01/27/2026 Logistics Industry Insights
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Tech Innovations Boost Supply Chain Resilience and Efficiency

Tech Innovations Boost Supply Chain Resilience and Efficiency

This paper explores how technologies like AI, blockchain, IoT, cloud computing, big data, and automation are reshaping modern supply chains. These technologies optimize forecasting, enhance transparency, enable real-time monitoring, drive data analytics, and improve automation levels. By leveraging these advancements, companies can build more resilient and efficient supply chain systems. This ultimately allows them to gain a competitive edge in the dynamic market landscape.

01/29/2026 Logistics Industry Insights
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Guide to Avoiding Container Demurrage Charges

Guide to Avoiding Container Demurrage Charges

This article highlights the importance of free demurrage for containers and clarifies that it's determined by the country/region of the discharge port. It provides two convenient methods for checking free demurrage: online self-service via the Maersk website dashboard and offline consultation with the local Maersk office. Utilizing these methods helps users avoid additional detention charges and improve logistics efficiency. Knowing your free demurrage period is crucial for effective container management and cost control in logistics operations.

09/28/2025 Logistics Encyclopedia
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Maersk Upgrades Online Tool to Reduce Import Costs

Maersk Upgrades Online Tool to Reduce Import Costs

This article details the usage of Maersk's self-service tool for querying demurrage and detention charges, and provides an in-depth explanation of these concepts. The tool allows importers to easily track free container usage periods, effectively controlling logistics costs. Furthermore, the article offers suggestions for optimizing logistics costs, helping businesses improve operational efficiency. It emphasizes the importance of understanding and managing these charges to minimize expenses associated with container usage beyond the agreed-upon free time.

09/28/2025 Logistics
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