Coupang will discontinue the registration of seller-fulfilled (SF) products. Existing SF listings will not be affected. Existing sellers with SF privileges should seize the last opportunity to list products and optimize current listings. Following the policy change, prices in SF stores are expected to decline. Sellers should proactively transition towards more standardized and efficient operational models.
Amazon Europe launched a new "Account Business Transfer" policy to help sellers compliantly change their store's legal entity information. By signing a transfer agreement, completing account verification, and submitting relevant documents, sellers can transfer their account to a new legal entity. This addresses security risks arising from inconsistent legal entity information and lays the foundation for long-term stable store operations. The policy streamlines the process of updating account details to reflect changes in business ownership, ensuring compliance and minimizing potential disruptions.
Amazon's "New Version Model" is a free tool that allows sellers to showcase newer product versions on older product listing pages, guiding buyers to purchase the latest models. Setting up requires meeting conditions such as product relevance and brand consistency, and submitting an application in the Seller Central. This feature helps seamlessly connect old and new products, boosting traffic conversion and sales. It leverages existing listing traffic to promote new products and provides a better customer experience by highlighting the latest offerings.
Coupang has launched a new off-site advertising feature, providing sellers with a new channel to acquire traffic. This article analyzes the advantages and disadvantages of this feature from the seller's perspective, and provides applicable audiences and usage suggestions. It emphasizes that Listing optimization is the core to improving conversion rates, and points out that the Coupang advertising algorithm still has room for improvement. Ultimately, successful campaigns require a solid product listing and understanding of the platform's algorithm.
Amazon launched the "Account Health Assurance" program, promising account protection from suspension upon enrollment. However, seller opinions are mixed, citing high entry barriers and Amazon retaining the final interpretation. While the program can reduce the risk of account suspension, sellers still need to continuously optimize their operations and proactively respond to platform policy changes. It's not a guaranteed 'get out of jail free' card, but rather a tool requiring ongoing effort.
Shopee announced a 5% technology service fee for sellers in Singapore, Malaysia, Thailand, and Vietnam, effective February 2026, to cover platform operating costs. To mitigate the impact, Shopee will provide advertising credit subsidies. This move may prompt sellers to re-evaluate their operating costs and adjust their business strategies accordingly. The introduction of the fee represents a change in Shopee's pricing structure and could influence seller behavior within the cross-border e-commerce landscape.
New regulations on the Temu platform will take effect on October 1st, exclusively recognizing testing reports issued by service market institutions approved by Temu. This covers both full-service and semi-service products. The move aims to strengthen product quality supervision, but may increase compliance costs for merchants. Merchants should proactively respond by partnering with platform-approved institutions and improving product quality to adapt to the new regulations.
Amazon US now directly displays Review Ratings, marking a new era of transparency for sellers. This article analyzes the pros and cons of this policy and provides practical strategies for improving Listing ratings. These strategies include leveraging the Amazon Vine program, using the 'Request a Review' feature, and effectively addressing negative reviews. Furthermore, it reminds sellers to pay attention to Amazon's mandatory attribute requirements and Cases functionality. By proactively adapting to platform changes, sellers can enhance their competitiveness in the Amazon marketplace.
EXW (Ex Works) is an important term in international trade where the seller only needs to prepare the goods, transferring all responsibilities and risks to the buyer. Understanding the operational mechanism of EXW, its applicable scenarios, and the obligations of the buyer is crucial for ensuring smooth transactions.
Ozon platform updated seller offer terms, introducing order cancellation express service fee deductions, but waiving "last mile" fees in specific cases. Sellers need to prioritize order management, optimize logistics, and strengthen communication. Actively adjusting business strategies is crucial to cope with increased costs and achieve sustainable development. This includes carefully monitoring order fulfillment, exploring alternative shipping options, and proactively addressing customer inquiries to minimize cancellations and maximize efficiency within the updated Ozon framework.
