Attention Amazon sellers! Amazon may be refunding erroneous charges from January 10th to 22nd due to a system bug, primarily affecting referral fees and shipping fees. Sellers should log in to Seller Central and check their statements using the 'Date Range Reports' to confirm if a refund has been issued. Seize this opportunity to avoid potential losses by verifying your account and identifying any applicable refunds.
Amazon's review mechanism is undergoing significant changes, with increased weight given to recent reviews and negative reviews, impacting product conversion rates. Sellers need to focus on product quality and service, tighten quality control, improve user experience, strengthen brand building, and operate compliantly. Furthermore, data analysis should be used to optimize products and services to meet the new challenges. This shift emphasizes the importance of genuine product quality and customer satisfaction in driving sales on Amazon.
This article explores how new Amazon listings can rapidly increase sales through low-price traffic generation and variation lightning deal strategies. It emphasizes the importance of compliant operations, details the application scenarios and risks of low-price strategies, and proposes a solution to participate in lightning deals by creating variations that combine low-price traffic drivers with high-profit products. This provides sellers with an effective sales growth strategy.
Amazon's A/B testing feature has been upgraded, allowing for automatic deployment of optimized product descriptions to improve conversion rates. Meanwhile, the countdown for automatic removal of aged inventory in the European marketplace has begun, urging sellers to promptly review and adjust settings to avoid losses. Furthermore, the issue of unauthorized product listings (copycats) remains a concern, highlighting the critical importance of strengthening intellectual property protection on the platform.
This article analyzes the phenomenon of Amazon sellers leveraging the "Queen's Death" event to sell related products, pointing out the problems of this "spectator-style product selection," including its time-sensitivity, legal risks, and unpredictability. It advises sellers to remain rational, select products cautiously, and operate in compliance with regulations. The article also emphasizes the importance of choosing the right products and logistics in preparation for the peak season, suggesting a more sustainable and ethical approach to product selection beyond capitalizing on fleeting trends.
Amazon's large-scale brand removal event affected over 8,000 brands, causing panic among sellers. This article delves into the causes, including problematic trademarks, brand abuse, and inconsistent entities. It provides official solutions: verifying the relationship between brand owner and account owner. Furthermore, it shares appeal strategies, success stories, and compliance operation suggestions to help sellers navigate the crisis. The article aims to equip sellers with the knowledge and tools to address brand removal issues and maintain a compliant presence on Amazon.
This article delves into the common reasons for Amazon FBA inbound rejections, offering detailed strategies from the perspectives of FBA warehouses, sellers, and logistics providers. Sellers should pay attention to details such as labeling, packaging, and dimensions, and choose reliable logistics partners to avoid rejection pitfalls. By understanding and addressing these issues, sellers can ensure smooth inbound processes, optimize operations, and achieve efficient FBA fulfillment.
Amazon Advertising Console introduces the 'Total Traffic and Invalid Traffic Report' to help sellers identify and filter invalid traffic, improving advertising efficiency. The report provides key metrics such as total impressions, invalid impressions, invalid impression rate, total clicks, invalid clicks, and invalid click rate. This empowers sellers to optimize advertising campaigns and avoid wasted budget by providing visibility into potentially fraudulent or non-genuine traffic sources. By understanding these metrics, advertisers can refine their targeting and bidding strategies for better ROI.
This article delves into the four main channels for US FBA inbound (international express, air freight line, sea freight line, and Amazon official channels), revealing the core logic behind avoiding warehouse congestion during peak season. It provides key points for selecting the right logistics channel, helping sellers achieve efficient and stable FBA inbound during the peak season. The analysis aims to optimize the inbound process and mitigate potential delays, ensuring smooth operations for cross-border e-commerce businesses.
This article provides an in-depth analysis of lean planning for multi-warehouse FBA first-leg logistics, emphasizing key strategies such as intelligent warehousing, accurate inventory forecasting, channel stratification matching, and overseas warehouse transshipment. Through data-driven dynamic adjustments and operational optimization, it helps cross-border e-commerce sellers reduce logistics costs by 20%-30% and improve overall operational efficiency and profitability. The focus is on leveraging data and strategic planning to streamline the FBA process and maximize cost savings.
