Amazon Ads 8 Key Fixes to Boost PPC Performance

Amazon Ads 8 Key Fixes to Boost PPC Performance

Amazon sellers often suffer from high advertising costs eroding their profits. This article provides 8 key self-check elements to improve ad performance and ensure every penny counts. These include optimizing your listing, leveraging automatic campaigns, adjusting keyword matching, negating irrelevant traffic, selecting long-tail keywords, launching video ads, tracking advertising data, and avoiding frequent tinkering. By focusing on these areas, sellers can significantly improve their ROI and reduce wasted ad spend on Amazon.

01/06/2026 Logistics Industry Insights
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Amazon Brand Registry Key Steps to Protect Your Brand

Amazon Brand Registry Key Steps to Protect Your Brand

This article details the process, prerequisites, and practical tips for Amazon Brand Registry, aiming to help sellers better protect their brand assets and enhance brand value. It covers registration steps, key points for filling out information, trademark validity verification, utilization of brand protection policies, and post-registration considerations. This provides sellers with comprehensive guidance on brand registration on Amazon, allowing them to leverage the program to combat counterfeiting and build a stronger brand presence.

01/05/2026 Logistics Encyclopedia
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Amazon Ads Unveils Advanced Keyword Optimization Strategies

Amazon Ads Unveils Advanced Keyword Optimization Strategies

This article delves into the commonalities and attributes of Amazon keywords, exploring the optimal application of exact, phrase, and broad match types with practical examples. By refining keyword strategies and optimizing match types, sellers can effectively improve ad conversion rates, achieve traffic growth, and boost sales. The analysis provides insights on leveraging different match types to target the right audience and maximize advertising ROI, ultimately leading to increased visibility and profitability on the Amazon platform.

01/05/2026 Logistics Encyclopedia
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Amazon Sellers Gear Up for Chinese New Year Sales Boom

Amazon Sellers Gear Up for Chinese New Year Sales Boom

With Chinese New Year approaching, Amazon sellers need to stock up in advance to handle increased sales. Set up a vacation mode to address potential logistics challenges. Configure reminders to avoid missing order processing. By preparing these three things, sellers can ensure normal store operations during the holiday and capitalize on sales opportunities. Planning ahead is crucial for a successful Chinese New Year period on Amazon, allowing businesses to maintain customer satisfaction and maximize revenue.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Shift Strategies As Google Ads Pause Cuts Traffic

Amazon Sellers Shift Strategies As Google Ads Pause Cuts Traffic

Amazon's abrupt halt of Google Ads campaigns led to a significant drop in traffic for many sellers. This article delves into the reasons behind this event and its impact on businesses. It provides actionable strategies for sellers to navigate this new landscape, including optimizing on-Amazon advertising, expanding off-Amazon traffic sources, and improving Listing quality. These tactics aim to help sellers achieve continued growth in the face of changing market dynamics.

01/21/2026 Logistics Industry Insights
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Amazon UK Sellers Face FHDDS Rules Without VAT

Amazon UK Sellers Face FHDDS Rules Without VAT

With the impending implementation of new FHDDS compliance regulations on Amazon UK, this document addresses solutions for sellers without a VAT number. It proposes leveraging third-party VAT numbers and registering a temporary EORI number. Additionally, it introduces auxiliary services to enhance company authenticity. The aim is to assist sellers in achieving seamless compliance and ensuring the smooth operation of their business on Amazon UK, mitigating potential disruptions caused by the new regulations.

01/21/2026 Customs Knowledge
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Amazon Sellers Guide to Avoiding IP Infringement

Amazon Sellers Guide to Avoiding IP Infringement

Infringement is a primary cause of account suspension on Amazon. This article delves into four main types of infringement: trademark, patent, copyright, and image theft. It provides specific prevention strategies, emphasizing the importance of professionalism and avoiding taking chances. The aim is to help sellers operate in compliance, mitigating potential losses and ensuring sustainable business practices on the Amazon platform. Understanding and adhering to intellectual property rights is crucial for long-term success.

02/03/2026 Logistics Encyclopedia
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Amazon Expands Sales with Affiliate Influencer Program

Amazon Expands Sales with Affiliate Influencer Program

This article delves into the Amazon Influencer Program, highlighting its cost-effectiveness and high conversion rates. By collaborating with micro-influencers on the platform, sellers can boost product visibility, increase sales, and achieve long-term revenue. When selecting influencers, focus on video quality, content vertical relevance, and grant creative freedom to maximize traffic amplification. This strategy provides a low-risk, high-reward approach to leveraging the power of influencer marketing within the Amazon ecosystem.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Face Rising Infringement Risks Security Tips

Amazon Sellers Face Rising Infringement Risks Security Tips

This article provides Amazon sellers with a comprehensive guide to infringement avoidance and self-inspection. It covers infringement notice handling, root cause analysis, infringement risk warning tools, appeal strategies, and preventive measures. The aim is to help sellers effectively prevent infringement risks, ensure account security, and achieve compliant operations. The guide offers practical advice on identifying potential IP issues, responding to claims promptly, and implementing proactive strategies to protect their business on the Amazon platform.

01/04/2026 Customs Knowledge
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Amazon Aids Sellers With French EPR Compliance

Amazon Aids Sellers With French EPR Compliance

Amazon France launched an EPR payment service to help sellers comply with French environmental regulations. Amazon will declare and pay environmental fees on behalf of sellers, deducting the fees from their accounts. Sellers need to monitor the fee details and ensure timely payment to maintain their store operations. This service simplifies the compliance process for sellers operating in the French market, allowing them to focus on their core business while adhering to EPR requirements.

12/31/2025 Logistics
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