Global Supply Chains Rethink Resilience After Suez Blockage

Global Supply Chains Rethink Resilience After Suez Blockage

The Suez Canal blockage exposed the fragility of the global supply chain. Josh Brazil, VP of Marketing at project44, pointed out that the incident exacerbated container shortages, leading to shipping delays and price increases. Companies should diversify sourcing, increase inventory, enhance supply chain visibility, and foster closer partnerships to improve supply chain resilience and mitigate future risks. These measures are crucial for navigating disruptions and ensuring business continuity in an increasingly volatile global landscape.

01/20/2026 Logistics Industry Insights
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Instagram Algorithm Guide Boosts Ecommerce Strategies

Instagram Algorithm Guide Boosts Ecommerce Strategies

This article analyzes the Instagram algorithm and provides cross-border e-commerce promotion tips: define your target audience, create high-quality content, engage actively with followers, leverage Reels, and utilize data analytics. By implementing these strategies, businesses can increase their exposure and drive user growth on Instagram, ultimately boosting their success in the competitive cross-border e-commerce landscape. Understanding and adapting to the algorithm is crucial for maximizing reach and achieving desired marketing outcomes.

01/22/2026 Logistics Industry Insights
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AI Startup Ehisea Drives Digital Trade Expansion

AI Startup Ehisea Drives Digital Trade Expansion

Yihaichuangteng shared its AI-driven Brand Globalization 3.0 strategy at the 2025 Digital Trade Conference, emphasizing a shift from traffic acquisition to brand resonance. Addressing the opportunities and challenges in emerging markets, Yihaichuangteng helps Chinese companies build sustainable brand asset systems in overseas markets by constructing brand digital infrastructure and leveraging AI for marketing. This approach enables businesses to establish a strong brand presence and achieve long-term growth in the global landscape.

01/23/2026 Logistics Industry Insights
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Shopyy Livestream to Aid Ecommerce Conversion Growth

Shopyy Livestream to Aid Ecommerce Conversion Growth

Shopyy's key account manager, Yuki, will be live on January 8th to share strategies for improving independent website conversion rates. The session will cover multi-dimensional optimization techniques, including user experience, page design, and marketing strategies. With 18 years of experience in cross-border e-commerce, Shopyy is committed to providing merchants with full-chain services, helping cross-border e-commerce practitioners improve the operational efficiency of their independent websites and achieve business growth.

01/06/2026 Logistics Industry Insights
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Temu Sellers Leverage Data to Compete in Ecommerce

Temu Sellers Leverage Data to Compete in Ecommerce

Temu, as a burgeoning cross-border e-commerce platform, faces fierce competition. Sellers need to leverage data acquisition to deeply explore product information, analyze market trends, and optimize product selection and operational strategies. Data-driven, refined operations are crucial for Temu sellers to enhance their competitiveness. By collecting and analyzing relevant data, sellers can make informed decisions about pricing, inventory management, and marketing, ultimately leading to increased sales and profitability within the Temu marketplace.

01/23/2026 Logistics Industry Insights
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Temu Enters Canada Amid Crossborder Ecommerce Challenges

Temu Enters Canada Amid Crossborder Ecommerce Challenges

Pinduoduo's cross-border e-commerce platform, Temu, is rapidly expanding in the North American market, launching its Canadian site after its US success. Temu has achieved significant results in North America with its low-price strategy and unique marketing model. However, the profit pressure from low prices and intense market competition pose challenges for sellers. Whether Temu can establish a long-term foothold in the North American market remains to be seen.

01/23/2026 Logistics Industry Insights
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Guide to CPC Strategies for Crossborder Ecommerce Growth

Guide to CPC Strategies for Crossborder Ecommerce Growth

This article delves into the importance of CPC (Cost Per Click) in cross-border e-commerce. It explains the calculation method and provides practical strategies such as keyword selection, ad copy optimization, and geographic targeting. The goal is to help sellers reduce advertising costs, improve ad performance and return on investment, and ultimately achieve business growth. By implementing these strategies, sellers can optimize their CPC campaigns for better efficiency and maximize their marketing budget.

01/23/2026 Logistics Encyclopedia
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Amazon Launches Demographics Tool for Sellers

Amazon Launches Demographics Tool for Sellers

Amazon's new "Demographics" feature allows sellers to view consumer profiles at the ASIN level, optimizing product information and ad targeting. Vendor Central accounts now include "Purchase Location" analytics, aiding in regional inventory and marketing strategy optimization. Platforms like eBay and Wish also offer similar data functionalities. Data-driven operation is an inevitable trend in cross-border e-commerce. Seizing these opportunities can significantly improve performance by allowing sellers to better understand their customers and tailor their approach accordingly.

11/03/2025 Logistics Industry Insights
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Directtoconsumer Brands Face Cash Flow Challenges Amid Growth

Directtoconsumer Brands Face Cash Flow Challenges Amid Growth

This article explores common cash flow management challenges faced by D2C brands during expansion. Jon Blair, founder of Free to Grow CFO, emphasizes that a profitable income statement doesn't guarantee healthy cash flow. Brands should focus on the impact of inventory, accounts receivable, and marketing expenses on cash flow. Establishing a cash flow forecasting mechanism is crucial for sustainable growth. By proactively managing these elements, D2C brands can navigate the complexities of scaling and ensure long-term financial stability.

11/03/2025 International Settlement
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Freight Forwarders Leverage Digital Platforms for Global Growth

Freight Forwarders Leverage Digital Platforms for Global Growth

Freight forwarding companies need to shift from traditional customer acquisition methods to embrace digital transformation. Utilizing diverse channels such as B2B platforms, social media, industry exhibitions, and specialized freight forwarding platforms, they can precisely target potential customers. Providing high-quality services and leveraging word-of-mouth marketing are crucial for attracting more leads and achieving efficient customer acquisition. This shift enables freight forwarders to effectively compete in the modern, digitally-driven logistics landscape and expand their customer base.

11/03/2025 Logistics Industry Insights
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