Guide to Optimizing OZON Advertising Campaigns

Guide to Optimizing OZON Advertising Campaigns

This article deeply analyzes three advertising models on the OZON platform: Template Ads, Search Promotion, and Brand Shelf. It details their principles, setup methods, and applicable scenarios, while also providing optimization techniques. Addressing current issues within the OZON advertising system, the article advises sellers to maintain a rational perspective and engage in refined operations. It suggests focusing more on product quality and service to achieve better sales performance.

01/05/2026 Logistics Encyclopedia
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Moldova Adopts Global Standards to Simplify Ecommerce Customs

Moldova Adopts Global Standards to Simplify Ecommerce Customs

The WCO, in collaboration with SECO, is supporting the Moldovan Customs Service to enhance its e-commerce clearance capabilities. The initiative focuses on simplifying procedures, enabling the exchange of advance information, and addressing humanitarian aid flows. This partnership aims to improve trade facilitation and modernize customs operations in Moldova, ultimately boosting its cross-border e-commerce competitiveness and efficiency. The project seeks to streamline processes and improve overall customs effectiveness.

01/05/2026 Customs Knowledge
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Smart Fleet Tech Reduces False Alarms Enhances Safety

Smart Fleet Tech Reduces False Alarms Enhances Safety

SmartDrive's managed service enhances fleet safety by leveraging human review and video analytics to filter out irrelevant alerts and accurately pinpoint risky driving behaviors. This improves management efficiency, unifies safety standards, and provides data-driven decision support. By filtering out noise and focusing on actionable insights, SmartDrive empowers fleet managers to concentrate on improving overall safety performance and mitigating potential risks, ultimately leading to a safer and more efficient operation.

01/28/2026 Logistics Industry Insights
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IATA ARC Extend Data Partnership to Enhance Air Travel Analytics

IATA ARC Extend Data Partnership to Enhance Air Travel Analytics

IATA and ARC extend their DDS partnership to provide more comprehensive aviation data, empowering airlines to optimize revenue and enhance customer experience. Data security remains a key focus. Future plans include expanding application scenarios for the enhanced data service, aiming to further improve airline operations and customer satisfaction through data-driven insights. This collaboration signifies a commitment to providing the industry with valuable tools for navigating the evolving aviation landscape.

01/28/2026 Logistics Industry Insights
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UPS Buys Roadie to Boost Lastmile Delivery

UPS Buys Roadie to Boost Lastmile Delivery

UPS's acquisition of Roadie aims to enhance its last-mile delivery capabilities, addressing the surge in demand for same-day delivery driven by e-commerce. Roadie's technology platform and flexible capacity will help UPS expand its service coverage, improve efficiency, and reduce costs, thereby strengthening its competitiveness in the fiercely competitive logistics market. This acquisition signifies that last-mile delivery has become a key battleground in the logistics industry.

01/29/2026 Logistics
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Ryder Introduces Ecommerce Fulfillment Tool for Brand Control

Ryder Introduces Ecommerce Fulfillment Tool for Brand Control

Ryder introduces a new e-commerce fulfillment solution designed to help consumer goods manufacturers break free from third-party platform dependence and embrace direct-to-consumer (DTC) sales. This solution offers comprehensive fulfillment and transportation services, empowering brands to control the user experience, reduce costs, and optimize logistics efficiency. Ryder continuously enhances its e-commerce service capabilities through infrastructure upgrades and strategic acquisitions, providing customers with superior solutions.

01/29/2026 Logistics
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India Expands Market Access with Shenzhen Air Freight Warehousing

India Expands Market Access with Shenzhen Air Freight Warehousing

Shenzhen air freight to India, combined with overseas warehousing, provides an efficient and convenient cross-border e-commerce logistics solution. Frequent and punctual flights ensure fast customs clearance. With local delivery from our overseas warehouse, goods can reach their destination in 3-5 business days, helping businesses quickly capture the Indian market. This service offers a streamlined and reliable way to manage your supply chain and expand your reach in India.

01/26/2026 Logistics
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Guide Selecting US Air Freight Partners for Ecommerce

Guide Selecting US Air Freight Partners for Ecommerce

This article analyzes the US air freight express market for cross-border e-commerce sellers. It compares the delivery time, prices, and services of brands like DHL, UPS, and FedEx, providing a selection guide to optimize cross-border logistics. The analysis aims to help sellers make informed decisions when choosing the best express delivery service for their specific needs, ultimately improving efficiency and reducing costs in their cross-border operations.

01/26/2026 Logistics
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Global Express Delivery Firms Focus on Speed Efficiency

Global Express Delivery Firms Focus on Speed Efficiency

Choose fast international express delivery: Opt for premium services from leading commercial giants, matching your goods with their destination and avoiding transit time pitfalls while considering cost. For urgent situations, consider FedEx, DHL, or dedicated line services. Prioritize speed and reliability to ensure timely arrival of your shipments. Select the optimal carrier and service level based on your specific needs and budget for efficient and expedited international shipping.

01/26/2026 Logistics
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Global Travel Agencies Seek TIDS Accreditation for Expansion

Global Travel Agencies Seek TIDS Accreditation for Expansion

This article provides a detailed analysis of the Travel Industry Designator Service (TIDS) application process, including required materials, application steps, key considerations, and frequently asked questions. From a data analysis perspective, it elucidates the significant value of TIDS certification in enhancing brand reputation, expanding collaboration channels, optimizing operational efficiency, and improving data quality. This guide aims to assist travel agencies in efficiently obtaining this crucial accreditation and advancing towards internationalization.

01/26/2026 Logistics Encyclopedia
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