Amazon Advertisers Shift Focus from Acos to Growth Strategies

Amazon Advertisers Shift Focus from Acos to Growth Strategies

Optimizing Amazon Ads isn't solely about minimizing ACoS. Market conditions and conversion rates impose a ceiling on ACoS reduction. A refined advertising structure and differentiated strategies are crucial for maximizing profitability. Focusing solely on lowering ACoS can be detrimental if it negatively impacts sales volume or overall profit margins. Instead, a holistic approach that considers both ACoS and revenue growth is recommended for sustainable success on Amazon.

01/04/2026 Logistics Industry Insights
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Seattle Port Streamlines Logistics and Customs Clearance

Seattle Port Streamlines Logistics and Customs Clearance

This paper provides an in-depth analysis of the Port of Seattle, covering its geographical advantages, code ranking, shipping network, customs clearance procedures, logistics services, fee structure, operating hours, and cooperating shipping companies. As a crucial hub connecting Asia-Pacific and North America, the Port of Seattle leverages its efficient operations and comprehensive facilities to help businesses optimize their supply chains and seize market opportunities.

01/04/2026 Port Encyclopedia
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Facebook Ads Restructuring Cuts Costs by Simplifying Campaigns

Facebook Ads Restructuring Cuts Costs by Simplifying Campaigns

This article delves into two core strategies for Facebook ad optimization: simplifying account structure and meticulously managing ad volume. By consolidating similar ad sets, controlling the number of creatives, and promptly stopping underperforming ads, advertisers can improve campaign efficiency, reduce advertising costs, and achieve better overall ad performance. The focus is on streamlining processes and making data-driven decisions to maximize ROI on Facebook advertising campaigns.

01/06/2026 Logistics Industry Insights
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DHL Express Canada Resumes Operations After Unifor Strike Deal

DHL Express Canada Resumes Operations After Unifor Strike Deal

DHL Express Canada and Unifor union have reached a new labor agreement, ending a nearly three-week work stoppage and strike. Full operations resumed on June 30th. The new agreement, valid until July 1, 2029, includes a 15.75% wage increase, a new owner-operator payment structure, and increased pension benefits. The company will prioritize processing delayed packages, and customers can submit claims through the standard procedure.

01/08/2026 Logistics
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Amazon Sellers Gain Efficiency with Bulk Upload Tools

Amazon Sellers Gain Efficiency with Bulk Upload Tools

This article provides an in-depth analysis of Amazon's bulk upload tools, specifically the "Inventory Loader" and "Price & Quantity Template." It details the template structure, filling specifications, and usage techniques. This guide helps sellers efficiently list products, adjust prices in bulk, improve operational efficiency, and optimize sales strategies, ultimately leading to increased sales revenue. It focuses on leveraging these tools for efficient product listing and pricing management.

12/29/2025 Logistics Encyclopedia
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Guide to Managing Shipping Costs from Jiangxi to Guangzhou

Guide to Managing Shipping Costs from Jiangxi to Guangzhou

This article provides a detailed overview of the cost structure, shipping process, and key considerations for sending packages from Jiangxi to Guangzhou. It addresses frequently asked questions and offers practical tips for cost-effective and efficient shipping. Furthermore, it explores the development trends within the express delivery industry. The aim is to empower readers with the knowledge to save money and streamline their shipping experience.

01/19/2026 Logistics Encyclopedia
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Firms Adopt New Strategies to Tackle Supply Chain Challenges

Firms Adopt New Strategies to Tackle Supply Chain Challenges

Facing global supply chain uncertainties, businesses should proactively manage their supply chains through strategies like advance planning, risk diversification, flexible destination adjustments, and resource integration to improve operational efficiency. Optimizing inventory structure for high-demand SKUs ensures timely market fulfillment, turning challenges into competitive advantages. By taking control and implementing these strategies, companies can navigate disruptions and maintain a resilient and efficient supply chain.

01/19/2026 Logistics Industry Insights
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SF Express Outlines Largeitem Shipping Costs and Packaging Rules

SF Express Outlines Largeitem Shipping Costs and Packaging Rules

Is cardboard box packaging mandatory for sending oversized items via SF Express? This article provides a detailed explanation of SF Express's packaging requirements, operational procedures, cost structure, and important considerations for shipping large items. Learn how to safely and efficiently send your oversized goods with SF Express. It covers packaging guidelines, the shipping process, and potential costs, offering tips for a smooth and secure delivery experience.

01/19/2026 Logistics Encyclopedia
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Windsor Airport Codes YQG and CYQG Explained

Windsor Airport Codes YQG and CYQG Explained

This article provides an in-depth analysis of Windsor International Airport in Canada, focusing on its IATA code YQG and ICAO code CYQG. It explains the definition, function, and structure of airport codes. Furthermore, it offers essential information and practical transportation guides for Windsor Airport, along with interesting facts about airport codes. The aim is to enhance readers' understanding of aviation knowledge and improve their travel experience.

01/20/2026 Airport Codes
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Logistics Sector Must Adapt Digitally or Risk Decline

Logistics Sector Must Adapt Digitally or Risk Decline

The logistics industry faces both challenges and opportunities in the digital transformation era. A coordinated approach encompassing strategy, structure, and processes is crucial for reducing costs, improving efficiency, and meeting evolving customer expectations. Key focus areas include achieving on-time delivery and minimizing damage. Embracing digital solutions is essential for optimizing supply chain management and maintaining a competitive edge in the rapidly changing logistics landscape.

01/20/2026 Logistics Industry Insights
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