Guccis Inventory Strategy Aided Pandemic Recovery
Faced with the impact of the pandemic, Kering, the parent company of Gucci, adopted a proactive inventory allocation strategy, transferring inventory originally intended for the Chinese market to other regions globally to mitigate the impact. This was facilitated by its supply chain reshaping and 'replenishment on demand' model. The article analyzes the pandemic's impact on the retail industry and proposes strategies for businesses to cope with crises, emphasizing the importance of flexibility, risk management, and innovative thinking.
