Kwai Advertising Guide Outlines Six Key Promotion Goals

Kwai Advertising Guide Outlines Six Key Promotion Goals

This article provides a detailed analysis of the six key promotion objectives on the Kuaishou advertising platform: Brand Awareness, Traffic Acquisition, App Installation, Video Views, Conversions, and Engagement. Selecting the appropriate promotion objective is crucial for maximizing advertising effectiveness, catering to different types of advertisers and marketing needs. This helps sellers achieve brand growth and sales conversions on the Kuaishou platform.

01/21/2026 Customs Knowledge
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Globaltranz Addresses Lastmile Delivery As Ecommerce Grows

Globaltranz Addresses Lastmile Delivery As Ecommerce Grows

GlobalTranz has launched a "Last Mile" service to address logistics challenges arising from the e-commerce boom. Powered by its TMS system, the service aims to eliminate hidden costs and leverages the acquisition of Cerasis to fill critical capability gaps. The network covers 48 contiguous U.S. states, providing efficient, economical, and reliable delivery solutions for both B2B and B2C shippers.

01/29/2026 Logistics
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Canadian Rail Giants Compete for Kansas City Southern

Canadian Rail Giants Compete for Kansas City Southern

CP and CN are competing to acquire KCS, aiming to build a railway network connecting the three North American countries. The STB's ruling favors CP, but KCS has not yet made a final decision. This acquisition battle is not only about the fate of the three companies, but also about reshaping the North American logistics landscape. The final outcome is worth anticipating.

01/29/2026 Logistics Industry Insights
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3PL Tech Innovations Revolutionize Global Supply Chains

3PL Tech Innovations Revolutionize Global Supply Chains

The 3PL industry is being reshaped by technological innovations such as automation and AI. Companies like DHL are actively transforming, but face challenges related to investment and talent acquisition. The future of 3PL will be characterized by continuous innovation and adaptation to these advancements. The adoption of new technologies is crucial for maintaining competitiveness and meeting the evolving demands of the supply chain.

01/28/2026 Logistics Industry Insights
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Regional Container Rates Surge Amid Europe Slowdown

Regional Container Rates Surge Amid Europe Slowdown

Latest container data shows a slowdown in freight rate increases on European routes and a decrease on Mediterranean routes, while Pacific and Asian regional routes are performing strongly. Shipping companies may adjust their route layouts, leading to increased competition on regional routes. Freight forwarding companies need to closely monitor market dynamics. The European route's price increase is becoming less significant, while the Mediterranean route is decreasing. The Pacific and Asian routes are showing strength. This shift could lead to a change in shipping company strategies and increased competition within regional routes. Freight forwarders must stay informed.

09/26/2025 Logistics
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