Tekhnonicol Achieves 150 Ad ROI Growth with Crmmetrica Integration

Tekhnonicol Achieves 150 Ad ROI Growth with Crmmetrica Integration

Russian construction materials giant, TechnoNICOL, integrated its CRM with Yandex Metrica to connect online and offline sales data. By optimizing for “offline application” conversions, they achieved a 150% increase in revenue from Yandex Direct advertising. This data integration allowed them to keep customer acquisition costs within a reasonable range and significantly improve their advertising ROI. The unified view of customer interactions across channels enabled more effective targeting and campaign optimization, leading to substantial business growth.

02/05/2026 Logistics Industry Insights
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Traditional Businesses Adapt to Ecommerce Boom

Traditional Businesses Adapt to Ecommerce Boom

JueWei Food's losses serve as a warning for traditional offline retail, highlighting e-commerce transformation as crucial for survival. The new e-commerce reconstructs the relationship between consumers, products, and channels, making online-offline integration a trend. The instant retail market holds immense potential, and a digital mindset is key to successful transformation. Businesses should develop e-commerce strategies, optimize products and services, and embrace new technologies to secure a competitive advantage in the future.

02/05/2026 Logistics Industry Insights
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Guide to Costefficient Logistics From Shenzhen to Japan

Guide to Costefficient Logistics From Shenzhen to Japan

This article provides an in-depth analysis of various logistics channels from Shenzhen to Japan, comparing the advantages and disadvantages of commercial express, air freight, sea freight, and postal services. It offers practical strategies for selecting logistics solutions, verifying logistics provider qualifications, and optimizing logistics costs, along with a 2023 guide to avoiding pitfalls in logistics. This helps you make informed decisions in the complex Japanese logistics market, reduce costs, and improve efficiency.

02/06/2026 Logistics Encyclopedia
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UPS Enhances Battery Air Freight Services in Spain

UPS Enhances Battery Air Freight Services in Spain

This article provides detailed contact information for battery air freight within Spain, with a special recommendation for the UPS Customer Service hotline 902 878 784. This hotline offers 24/7 consultation services, addressing questions about battery air freight regulations, packaging marking, and freight cost inquiries. Furthermore, it introduces various information channels such as the UPS official website, email, and social media, assisting businesses and individuals in completing battery air freight safely and efficiently.

02/06/2026 Logistics
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Global Logistics Firms Cut Costs Impact Crossborder Ecommerce

Global Logistics Firms Cut Costs Impact Crossborder Ecommerce

Layoffs by international logistics giants signal industry transformation due to slowing e-commerce demand, rise of self-built logistics, and intensified cost competition. Cross-border e-commerce businesses should optimize logistics channels and product structures, pay attention to industry trends, and strengthen compliance management to turn challenges into opportunities. The shift highlights the need for agility and strategic adaptation in the face of evolving market dynamics and increasing pressure on traditional logistics models.

02/06/2026 Logistics Industry Insights
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Comoros Customs Adopts Harmonized System to Boost Trade Efficiency

Comoros Customs Adopts Harmonized System to Boost Trade Efficiency

Comoros Customs is actively preparing for the early application of the Harmonized System (HS) through capacity building and expert support. This initiative aims to improve trade efficiency, optimize tariff management, and attract foreign investment. This presents opportunities for businesses, requiring them to strengthen their understanding of the HS, optimize supply chains, and expand market channels. Establishing a strong partnership with Comoros Customs is crucial to collectively embrace a bright future for trade development.

02/12/2026 Customs Knowledge
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Global Ecommerce Firms Face Stricter Customs Compliance Rules

Global Ecommerce Firms Face Stricter Customs Compliance Rules

Cross-border e-commerce sellers need to be vigilant about tariff smuggling risks, and compliant declaration is crucial. This article analyzes common issues such as underreporting and purchasing on behalf, providing methods for judging the compliance of logistics channels and strategies for dealing with customs detentions. It emphasizes the importance of accurately declaring SKU value, providing genuine invoices, and choosing AEO-certified logistics providers. This helps sellers achieve compliant overseas expansion and steady profits.

02/12/2026 Customs Knowledge
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Carote Cookware Combines Smart Design with Quality Craftsmanship

Carote Cookware Combines Smart Design with Quality Craftsmanship

Zhejiang Carote Industrial & Trade Co., Ltd. (Carote) is a manufacturer specializing in kitchenware, committed to 'healthy cooking, innovative design.' They offer products like non-stick pans, knives, gadgets, and cookware sets. Positioned in the mid-to-high-end market, Carote sells through online and offline channels. Leveraging quality assurance, innovative design, a global market presence, and a user-oriented approach, Carote aims to provide global consumers with a high-quality kitchen experience.

02/12/2026 Logistics Encyclopedia
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Caraways Stylish Safe Cookware Drives Market Success

Caraways Stylish Safe Cookware Drives Market Success

American cookware brand Caraway, centered around being "eco-friendly, safe, and non-toxic," has successfully penetrated the North American middle-class market with its macaron color palette and contextual marketing. Through an omnichannel strategy encompassing both online and offline channels, and by encouraging user-generated content on social media, Caraway has achieved rapid brand growth. This provides valuable insights for other cookware and home goods brands looking to scale and connect with their target audience.

02/12/2026 Logistics Industry Insights
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Instagram Affiliate Marketing Boosts Ecommerce Sales

Instagram Affiliate Marketing Boosts Ecommerce Sales

This article delves into how cross-border e-commerce businesses can leverage Instagram affiliate programs for growth. It outlines the advantages of affiliate programs and provides a detailed guide to building one, covering target audience identification, partner selection, commission structure design, provision of marketing materials, establishment of communication channels, and performance tracking with optimization. The article also shares practical tips and case studies to help readers better understand and utilize Instagram affiliate marketing strategies.

02/11/2026 International Settlement
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