Shopee Imposes New Fees on Southeast Asian Sellers
Shopee will implement a 5% technical service fee across its Southeast Asian sites starting February 2026. This analysis examines the impact of this policy on sellers, including squeezed profit margins and increased price competition. It proposes strategies to adapt, such as optimizing cost structures, adjusting pricing strategies, and diversifying sales channels. The aim is to help sellers navigate these changes and maintain competitiveness in the evolving e-commerce landscape.
