Struggling with low sales on your Shopee store? Have you ever wondered how some sellers consistently create best-selling products? The answer often lies in their product selection strategy. Successful Shopee sellers dedicate significant effort to product curation, leveraging a few high-quality items to drive the majority of their store's performance.
The 80/20 Rule of Product Selection
An experienced Shopee seller shared his approach: he allocates 80% of his effort to product selection and only 20% to store operations. This philosophy recognizes product selection as the foundation of e-commerce success. While mastering this skill requires initial investment, the long-term payoff significantly outweighs the effort.
Data-Driven Decision Making
In today's digital marketplace, intuition alone cannot guide product choices. Analytical tools provide crucial insights into market trends and consumer behavior. Several platforms offer valuable data for Shopee sellers:
- Haiying Data: Comprehensive Shopee analytics including product sales and store traffic
- Google Trends: Tracks search patterns across regions
- Miku Analytics: Specialized e-commerce data platform
- Seller Network: Provides market intelligence and industry updates
- Shopee Ad Search: Analyzes competitor advertising strategies
- Shopee Assistant: Mobile tool for product research and competitor analysis
Social media platforms also offer valuable consumer insights, particularly for understanding Southeast Asian market preferences.
Strategic Product Categorization
Effective store management requires classifying products into four strategic categories:
- Traffic Generators (20%): 0%-20% profit margin products designed to attract customers
- Standard Products (40%): 25%-30% margin items that form the store's foundation
- Profit Drivers (30%): 30%-50% margin products that boost earnings
- Premium Items (10%): High-margin (50%+) specialty products
Category-Specific Selection Strategies
Traffic Generators: Focus on high-value, mass-appeal products. Shopee's weekly market reports highlight trending items suitable for this category.
Standard Products: Select reliable, in-demand goods by analyzing top-selling items in your category. Balance quality with competitive pricing.
Profit Drivers: Differentiate through enhanced features or unique designs. For example, offering a hair dryer with four heat settings when competitors provide three.
Premium Items: Target niche markets with specialized or collectible products. These require market expertise but deliver substantial returns.
Mastering product selection demands continuous learning and adaptation. By applying these data-informed strategies, sellers can systematically improve their Shopee performance and develop sustainable competitive advantages.