Global PR Strategies to Strengthen Brand Presence Abroad

Global PR Strategies to Strengthen Brand Presence Abroad

This article details strategies and techniques for overseas press release distribution, covering platform selection, high-quality content creation, SEO optimization, target audience identification, timing, performance monitoring, and media relations. It aims to help brands effectively enhance their overseas awareness and influence. Key areas covered include choosing the right distribution channels, crafting compelling narratives, optimizing for search engines to increase visibility, understanding and targeting the desired audience, and measuring the impact of the press release to refine future strategies. Building strong relationships with international media outlets is also emphasized.

02/03/2026 Logistics Encyclopedia
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Nanjing Unveils Talent Plan to Strengthen Crossborder Ecommerce

Nanjing Unveils Talent Plan to Strengthen Crossborder Ecommerce

The city of Nanjing has launched the "Jinling Juzhi" cross-border e-commerce talent cultivation program. This initiative aims to develop versatile cross-border e-commerce professionals through a tiered training system and practical exercises, providing strong support for industry growth. The program caters to individuals from beginners to experienced practitioners, emphasizing the integration of theory and practice. It seeks to empower Chinese cross-border e-commerce to achieve greater breakthroughs in the global market.

02/03/2026 Logistics Industry Insights
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Joom Launches Product Transfer to Boost Merchant Branding

Joom Launches Product Transfer to Boost Merchant Branding

Joom platform introduces a product transfer feature between stores, allowing merchants to migrate products between different shops via CSV files. This enables the creation of specialty stores and enhances brand competitiveness. The transfer process does not affect merchant performance, and the products retain their original reviews. The simple operation facilitates efficient product management for merchants.

02/03/2026 Logistics Encyclopedia
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Joom Launches Product Grouping to Enhance Seller Marketing

Joom Launches Product Grouping to Enhance Seller Marketing

Joom's product grouping feature empowers top sellers to achieve refined product management and personalized marketing. By setting rules based on categories, tags, brands, and other dimensions, sellers can create customized recommendation engines, enhancing user experience and conversion rates. Additionally, Joom offers automated product groups that intelligently showcase a store's best, newest, and promotional items, further boosting store traffic and visibility. This allows for better organization and targeted promotions, ultimately leading to increased sales and customer satisfaction.

02/03/2026 Logistics Encyclopedia
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Ozon Adopts Tagbased Search to Boost Crossborder Ecommerce

Ozon Adopts Tagbased Search to Boost Crossborder Ecommerce

Ozon's search system is fully transitioning to tag-driven results. Cross-border e-commerce businesses need to build a tag matrix, conduct multi-account tag SEO testing, and integrate with the advertising system and visual optimization. By leveraging the benefits of this tag mechanism during its initial phase, businesses can significantly improve search traffic and conversion rates on the Ozon platform.

02/03/2026 Logistics Industry Insights
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Key Tips for Selecting Air Freight to Europe

Key Tips for Selecting Air Freight to Europe

This article delves into the advantages of European air freight lines, including speed, security, traceability, customs clearance efficiency, and cost-effectiveness. It provides key factors for selecting air freight line service providers and recommends popular European air freight lines. The aim is to assist cross-border e-commerce sellers and trading companies in choosing the most suitable logistics solutions to succeed in the European market. It highlights how choosing the right air freight partner can significantly impact business operations and profitability.

02/02/2026 Logistics
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Shanghai Air Freight Key to Chinapoland Trade Growth

Shanghai Air Freight Key to Chinapoland Trade Growth

This article provides an in-depth analysis of the Shanghai-Poland air freight service market. It categorizes service providers into four main types: airline agents, integrated freight forwarders, integrated logistics service providers, and specialized air freight forwarders. The article details key factors to consider when selecting an air freight service provider, offering professional guidance to businesses engaged in China-Poland trade to choose the right air freight partner. It aims to assist companies in navigating the complexities of air cargo and optimizing their supply chain.

02/02/2026 Logistics Encyclopedia
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Guide to Optimizing Air Freight Costs for Shippers

Guide to Optimizing Air Freight Costs for Shippers

This article delves into the calculation of air freight rates, with a focus on determining chargeable weight and detailing various surcharges. It analyzes key factors influencing air freight prices, such as cargo characteristics, transportation distance, and market supply and demand. The aim is to help shippers understand cost control techniques and select the optimal transportation solution. It provides insights into how chargeable weight impacts the overall cost and offers strategies for minimizing expenses associated with air cargo logistics.

02/02/2026 Logistics Encyclopedia
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Cycling Guide China to Malaysia Via Southeast Asia

Cycling Guide China to Malaysia Via Southeast Asia

This article offers a detailed cycling guide from China to Malaysia, covering key information such as route planning, equipment preparation, accommodation and dining, and the best time to cycle. It aims to help cycling enthusiasts better plan their trip and safely and smoothly complete this transnational challenge. The guide provides practical advice and tips to ensure a successful and enjoyable cycling experience across borders, addressing potential challenges and offering solutions for a smooth journey.

02/02/2026 Logistics Encyclopedia
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Malaysian Durian Air Freight Costs Surge to China

Malaysian Durian Air Freight Costs Surge to China

This article provides an in-depth analysis of the price composition of air-freighted Malaysian durian to China, considering factors such as variety, weight, air transport method (direct/transit), seasonal influences, and required documentation. It highlights the impact of each factor on the overall cost and offers suggestions for reducing costs while ensuring timely delivery and quality. This serves as a reference for industry practitioners and consumers involved in the durian air freight business. The analysis helps to understand the cost drivers and optimize the supply chain.

02/02/2026 Logistics
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