Imagine your online store equipped with an intelligent "shopping assistant" that accurately identifies each customer's needs and recommends products they're most likely to purchase. This is no longer a fantasy but a reality made possible by Joom's innovative product grouping feature.
The e-commerce platform has developed a sophisticated system that analyzes user behavior and preferences to deliver personalized shopping experiences. As a result, different users may see different product groups, reflecting Joom's commitment to customization. Top sellers can now leverage product grouping to organize their inventory more efficiently, leading to improved operations and higher conversion rates.
Eligibility for Product Grouping
This advanced feature is currently available exclusively to Top sellers on the Joom platform. Merchants interested in accessing this functionality must meet specific criteria.
Mandatory Requirements:
- Top Seller Status: Only verified Top sellers qualify for this feature.
- Store Exclusivity: Products must belong to a Top seller store to be included in product groups.
- Store Separation: Products from different Top seller stores cannot be combined in the same product group.
Product Grouping Rules: Building a Recommendation Engine
The system operates through three core filtering mechanisms that enable precise targeting:
1. Category Targeting: Focused Market Approach
Each product group is limited to a single category, ensuring all included items share the same classification. This allows sellers to create specialized recommendations for specific customer segments.
2. Tag Filtering: Personalized Suggestions
Sellers can select one or multiple tags for each group, with products needing to match at least one specified tag. This method groups items with similar characteristics to meet particular customer needs.
3. Brand Concentration: Strengthening Brand Presence
Groups can be organized by one or more brands, helping to increase visibility for specific labels and build consumer trust.
Rule Combination: Precision vs. Quantity
While multiple rule types can be combined for more accurate recommendations, sellers should note that additional filters will reduce the number of qualifying products. Finding the right balance between specificity and product volume is crucial.
Automatic Updates: Streamlined Management
The system features intelligent updating capabilities. Any changes to product inventory—such as additions or removals—trigger automatic group adjustments, eliminating the need for manual updates.
Practical Guide: Creating and Editing Product Groups
Creating New Groups:
- Access the seller dashboard
- Navigate to the "Product Groups" section
- Select "Create Group"
- Configure settings including store selection, group naming, and rule establishment
- Save the configuration
Note: For optimal user experience, Joom recommends limiting each store to six product groups.
Editing Existing Groups:
The process mirrors group creation, with sellers selecting the desired group from their dashboard and choosing "Edit Group" to make adjustments.
Group Status Management
Product groups can exist in three states:
- Pending: Under review and invisible to customers
- Published: Approved and visible
- Disabled: Inactive and hidden
Status changes can be made instantly through a toggle switch in the product group interface.
Automated Product Groups: Additional Exposure
Joom automatically generates three supplemental groups for stores with custom groups:
- Best: Highlights top-performing products based on ratings and sales
- New: Features recently added inventory
- Promoted: Showcases items participating in special offers
Automated Group Considerations:
- These groups are inactive by default and require manual activation
- Content is system-generated and cannot be modified
- Sellers should ensure content doesn't duplicate existing custom groups
This comprehensive grouping system represents a significant advancement in e-commerce merchandising, offering Top sellers powerful tools to enhance their store performance and customer engagement.