Amazon Launches brand Story to Improve Product Conversions

Amazon Launches brand Story to Improve Product Conversions

This article provides a detailed introduction to the features, setup methods, and practical tips for Amazon Brand Story. It helps sellers understand how to leverage Brand Story to enhance brand image, promote user trust, and ultimately improve listing conversion rates. The article also answers frequently asked questions from sellers and offers practical layout suggestions. By implementing a compelling brand story, sellers can connect with customers on a deeper level and drive sales.

01/06/2026 Customs Knowledge
Read More
Amazon Sellers Urged to Optimize Ads for Higher Clickthrough Rates

Amazon Sellers Urged to Optimize Ads for Higher Clickthrough Rates

This article delves into the reasons behind high Amazon ad impressions but low click-through rates. It analyzes the issue from two key perspectives: product listing optimization and advertising setup. It details how to improve click-through rate by optimizing main images, titles, and reviews, as well as using precise keywords, strategically adjusting budgets, and securing prime ad placements. The goal is to avoid irrelevant traffic, ultimately achieving higher conversion rates and profitability.

01/06/2026 Logistics Industry Insights
Read More
Google Ads Enhances Conversion Tracking for Marketers

Google Ads Enhances Conversion Tracking for Marketers

This article provides an in-depth analysis of Google Ads Enhanced Conversions, explaining its principles, advantages, and historical context. It also offers a detailed GTM setup tutorial to help you accurately track ad performance and improve ROI. Facing data privacy challenges, Enhanced Conversions are crucial for enhancing the accuracy of conversion tracking. By implementing Enhanced Conversions, advertisers can better understand the impact of their Google Ads campaigns and optimize their strategies for improved results.

01/05/2026 Logistics Encyclopedia
Read More
Rakuten France Eyes Crossborder Ecommerce Growth

Rakuten France Eyes Crossborder Ecommerce Growth

Rakuten France, a leading e-commerce platform in Europe, offers a blue ocean market opportunity for cross-border sellers. This article details the platform's advantages, registration requirements, fees, logistics policies, and best-selling product categories, providing a practical guide for sellers interested in entering the French market. It covers key aspects like account setup, product listing, and fulfillment strategies to help sellers succeed on Rakuten France and tap into the growing online retail sector in France.

01/04/2026 Logistics Encyclopedia
Read More
Amazon Account Required for Full Kindle Functionality

Amazon Account Required for Full Kindle Functionality

This article details the necessity of registering a Kindle device with an Amazon account, covering access to a vast library of ebooks, cloud synchronization and backup, personalized recommendations and services, and access to free resources. It also provides a comprehensive guide to Amazon account registration and Kindle usage tips, aiming to help readers better utilize their Kindle devices and enjoy the pleasure of digital reading. The guide covers account creation and initial device setup for optimal reading experience.

01/04/2026 Logistics Encyclopedia
Read More
Amazon Ads Launches Tools to Enhance New Product Visibility

Amazon Ads Launches Tools to Enhance New Product Visibility

Amazon Advertising has rolled out significant updates, including "Campaigns with Preset Settings" and "Expanded Product Targeting," designed to help new product sellers quickly launch ads and precisely target relevant traffic. Additionally, Sponsored Brands now features "Ad groups" to improve ad management efficiency. These updates aim to empower sellers to advertise more intelligently and efficiently, boosting conversion rates and brand influence. The new features simplify campaign setup and optimize targeting, allowing sellers to maximize their ROI on Amazon's advertising platform.

12/31/2025 Logistics Industry Insights
Read More
Ebay Sellers Gain Edge with Promoted Listings Strategy

Ebay Sellers Gain Edge with Promoted Listings Strategy

This article details the setup methods and techniques for eBay promoted listings, including creating campaigns, selecting products, and choosing bidding strategies. It emphasizes that Promoted Listings are suitable for best-selling, medium-selling, and new listings, and should be combined with listing optimization to improve conversion rates. Understanding eBay's ad ranking rules can help products stand out and achieve sales growth. By mastering these techniques, sellers can effectively utilize eBay advertising to boost product visibility and drive more sales.

12/31/2025 Logistics Encyclopedia
Read More
Meta Ads Overreport Conversions Data Reveals Fixes

Meta Ads Overreport Conversions Data Reveals Fixes

Overreporting of conversion events in Meta Ads is a common issue. This article, from a data analyst's perspective, details the steps to investigate and correct inflated conversion event counts. It covers differentiating between Ads Manager and Events Manager, checking for deduplication issues, analyzing event trigger URLs, reviewing event setup, and simulating user conversion flows. By systematically troubleshooting and correcting these areas, advertisers can obtain more accurate conversion data, enabling them to optimize their ad campaigns effectively.

12/31/2025 Customs Knowledge
Read More
Ebay Enhances Promoted Listings for Holiday Shopping Season

Ebay Enhances Promoted Listings for Holiday Shopping Season

eBay has introduced enhancements to Promoted Listings Advanced, including a quick setup option, simplifying ad creation. This expands ad placements, provides keyword suggestions, introduces negative phrase matching, and optimizes reporting. These improvements are designed to help sellers efficiently increase product visibility and sales during the year-end peak season. The aim is to streamline the advertising process and provide more control and insights, ultimately empowering sellers to maximize their return on investment during this crucial period.

12/29/2025 Logistics Industry Insights
Read More
Stepbystep Guide to Creating a Business Facebook Page

Stepbystep Guide to Creating a Business Facebook Page

This article provides a detailed guide on creating a Facebook Page, offering practical tips for beginners to quickly build an engaging and impactful presence. It covers key aspects like page information setup, visual design, content posting, and engagement strategies. The aim is to help readers avoid common mistakes and achieve optimal results when establishing their Facebook Page. This guide is specifically designed to help users create a Facebook page that attracts users and enhances brand influence.

12/29/2025 Logistics Encyclopedia
Read More